Traditional media and the internet: focus theme
"The arrival of the Internet has changed the rules of competition in many industry sectors. In the realm of media markets, the Internet's bona fide role as the newest mass medium and its unique characteristics of interactivity and personalization present tremendous challenges as well as po...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Lawrence Erlbaum
2004
|
| Schriftenreihe: | The international journal on media management
6,1/2 |
| Schlagworte: | |
| Zusammenfassung: | "The arrival of the Internet has changed the rules of competition in many industry sectors. In the realm of media markets, the Internet's bona fide role as the newest mass medium and its unique characteristics of interactivity and personalization present tremendous challenges as well as potentials in the formulation of innovative business models, both from the existing media incumbents who wish to compete with and to leverage the Internet's popularity and from the new online ventures that attempt to take a bigger share of the revenue pie from media advertisers and consumers."--Introduction. |
| Beschreibung: | Einzelaufn. eines Zs.-H. - Literaturangaben |
| Beschreibung: | 147 S. graph. Darst. |
| ISBN: | 0805895213 |
Internformat
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| 500 | |a Einzelaufn. eines Zs.-H. - Literaturangaben | ||
| 520 | 3 | |a "The arrival of the Internet has changed the rules of competition in many industry sectors. In the realm of media markets, the Internet's bona fide role as the newest mass medium and its unique characteristics of interactivity and personalization present tremendous challenges as well as potentials in the formulation of innovative business models, both from the existing media incumbents who wish to compete with and to leverage the Internet's popularity and from the new online ventures that attempt to take a bigger share of the revenue pie from media advertisers and consumers."--Introduction. | |
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| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Mass media and technology | |
| 650 | 4 | |a Mass media |x Marketing | |
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Datensatz im Suchindex
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| id | DE-604.BV022941916 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:58:22Z |
| indexdate | 2024-07-09T21:08:11Z |
| institution | BVB |
| isbn | 0805895213 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016146547 |
| oclc_num | 224520263 |
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| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | 147 S. graph. Darst. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Lawrence Erlbaum |
| record_format | marc |
| series2 | The international journal on media management |
| spelling | Traditional media and the internet focus theme guest co-ed.: Sylvia M. Chan-Olmsted Mahwah, NJ [u.a.] Lawrence Erlbaum 2004 147 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The international journal on media management 6,1/2 Einzelaufn. eines Zs.-H. - Literaturangaben "The arrival of the Internet has changed the rules of competition in many industry sectors. In the realm of media markets, the Internet's bona fide role as the newest mass medium and its unique characteristics of interactivity and personalization present tremendous challenges as well as potentials in the formulation of innovative business models, both from the existing media incumbents who wish to compete with and to leverage the Internet's popularity and from the new online ventures that attempt to take a bigger share of the revenue pie from media advertisers and consumers."--Introduction. Massenmedien Electronic commerce Internet marketing Mass media and technology Mass media Marketing Neue Medien (DE-588)4196910-8 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Medienwirtschaft (DE-588)4129410-5 s DE-604 Neue Medien (DE-588)4196910-8 s Management (DE-588)4037278-9 s Chan-Olmsted, Sylvia M. Sonstige oth |
| spellingShingle | Traditional media and the internet focus theme Massenmedien Electronic commerce Internet marketing Mass media and technology Mass media Marketing Neue Medien (DE-588)4196910-8 gnd Medienwirtschaft (DE-588)4129410-5 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4129410-5 (DE-588)4037278-9 |
| title | Traditional media and the internet focus theme |
| title_auth | Traditional media and the internet focus theme |
| title_exact_search | Traditional media and the internet focus theme |
| title_exact_search_txtP | Traditional media and the internet focus theme |
| title_full | Traditional media and the internet focus theme guest co-ed.: Sylvia M. Chan-Olmsted |
| title_fullStr | Traditional media and the internet focus theme guest co-ed.: Sylvia M. Chan-Olmsted |
| title_full_unstemmed | Traditional media and the internet focus theme guest co-ed.: Sylvia M. Chan-Olmsted |
| title_short | Traditional media and the internet |
| title_sort | traditional media and the internet focus theme |
| title_sub | focus theme |
| topic | Massenmedien Electronic commerce Internet marketing Mass media and technology Mass media Marketing Neue Medien (DE-588)4196910-8 gnd Medienwirtschaft (DE-588)4129410-5 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Massenmedien Electronic commerce Internet marketing Mass media and technology Mass media Marketing Neue Medien Medienwirtschaft Management |
| work_keys_str_mv | AT chanolmstedsylviam traditionalmediaandtheinternetfocustheme |