Ambush marketing: a practical guide to protecting the brand of a sporting event
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Sweet & Maxwell
2008
|
| Schriftenreihe: | European intellectual property review
1.2007 |
| Schlagworte: | |
| Beschreibung: | XLVII, 243 S. |
| ISBN: | 9781847033949 |
Internformat
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| 100 | 1 | |a Johnson, Phillip |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Ambush marketing |b a practical guide to protecting the brand of a sporting event |c by Philllip Johnson |
| 264 | 1 | |a London |b Sweet & Maxwell |c 2008 | |
| 300 | |a XLVII, 243 S. | ||
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Datensatz im Suchindex
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| discipline | Rechtswissenschaft Wirtschaftswissenschaften |
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| id | DE-604.BV022940053 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T18:57:50Z |
| indexdate | 2024-07-09T21:08:08Z |
| institution | BVB |
| isbn | 9781847033949 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016144733 |
| oclc_num | 228359450 |
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| physical | XLVII, 243 S. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Sweet & Maxwell |
| record_format | marc |
| series2 | European intellectual property review |
| spelling | Johnson, Phillip Verfasser aut Ambush marketing a practical guide to protecting the brand of a sporting event by Philllip Johnson London Sweet & Maxwell 2008 XLVII, 243 S. txt rdacontent n rdamedia nc rdacarrier European intellectual property review 1.2007 Corporate sponsorship Marketing Managment Sports sponsorship Event-Marketing (DE-588)4335461-0 gnd rswk-swf Markenschutz (DE-588)4168904-5 gnd rswk-swf Sportveranstaltung (DE-588)4056431-9 gnd rswk-swf Sportveranstaltung (DE-588)4056431-9 s Event-Marketing (DE-588)4335461-0 s Markenschutz (DE-588)4168904-5 s DE-604 |
| spellingShingle | Johnson, Phillip Ambush marketing a practical guide to protecting the brand of a sporting event Corporate sponsorship Marketing Managment Sports sponsorship Event-Marketing (DE-588)4335461-0 gnd Markenschutz (DE-588)4168904-5 gnd Sportveranstaltung (DE-588)4056431-9 gnd |
| subject_GND | (DE-588)4335461-0 (DE-588)4168904-5 (DE-588)4056431-9 |
| title | Ambush marketing a practical guide to protecting the brand of a sporting event |
| title_auth | Ambush marketing a practical guide to protecting the brand of a sporting event |
| title_exact_search | Ambush marketing a practical guide to protecting the brand of a sporting event |
| title_exact_search_txtP | Ambush marketing a practical guide to protecting the brand of a sporting event |
| title_full | Ambush marketing a practical guide to protecting the brand of a sporting event by Philllip Johnson |
| title_fullStr | Ambush marketing a practical guide to protecting the brand of a sporting event by Philllip Johnson |
| title_full_unstemmed | Ambush marketing a practical guide to protecting the brand of a sporting event by Philllip Johnson |
| title_short | Ambush marketing |
| title_sort | ambush marketing a practical guide to protecting the brand of a sporting event |
| title_sub | a practical guide to protecting the brand of a sporting event |
| topic | Corporate sponsorship Marketing Managment Sports sponsorship Event-Marketing (DE-588)4335461-0 gnd Markenschutz (DE-588)4168904-5 gnd Sportveranstaltung (DE-588)4056431-9 gnd |
| topic_facet | Corporate sponsorship Marketing Managment Sports sponsorship Event-Marketing Markenschutz Sportveranstaltung |
| work_keys_str_mv | AT johnsonphillip ambushmarketingapracticalguidetoprotectingthebrandofasportingevent |