Leadership brand: developing customer-focused leaders to drive performance and build lasting value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 270 S. graph. Darst. |
| ISBN: | 1422110303 9781422110300 |
Internformat
MARC
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| 245 | 1 | 0 | |a Leadership brand |b developing customer-focused leaders to drive performance and build lasting value |c Dave Ulrich ; Norm Smallwood |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2007 | |
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Führung | |
| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Executive coaching | |
| 650 | 4 | |a Organizational learning | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-016140697 | ||
Datensatz im Suchindex
| _version_ | 1804137170130173952 |
|---|---|
| adam_text | Contents
Preface ix
1. Branding Leadership 1
2. The Case for Building a Leadership Brand 29
3. Creating a Leadership Brand Statement 49
4. Assessing Leaders Against the Brand 69
5. Investing in Leadership Brand 99
6. Measuring Return on Leadership Brand 131
7. Building Awareness for Leadership Brand 153
8. Preserving Leadership Brand 175
9. Implications for Personal Brand 203
Appendix A. Criteria for a Firm Brand 229
Appendix B. Firms with Branded Leadership 237
Notes 241
Index 249
About the Authors 269
|
| adam_txt |
Contents
Preface ix
1. Branding Leadership 1
2. The Case for Building a Leadership Brand 29
3. Creating a Leadership Brand Statement 49
4. Assessing Leaders Against the Brand 69
5. Investing in Leadership Brand 99
6. Measuring Return on Leadership Brand 131
7. Building Awareness for Leadership Brand 153
8. Preserving Leadership Brand 175
9. Implications for Personal Brand 203
Appendix A. Criteria for a Firm Brand 229
Appendix B. Firms with Branded Leadership 237
Notes 241
Index 249
About the Authors 269 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
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| dewey-full | 658.4/092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/092 |
| dewey-search | 658.4/092 |
| dewey-sort | 3658.4 292 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T18:56:30Z |
| indexdate | 2024-07-09T21:08:02Z |
| institution | BVB |
| isbn | 1422110303 9781422110300 |
| language | English |
| lccn | 2007009122 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016140697 |
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| spelling | Ulrich, David 1953- Verfasser (DE-588)172428521 aut Leadership brand developing customer-focused leaders to drive performance and build lasting value Dave Ulrich ; Norm Smallwood Boston, Mass. Harvard Business School Press 2007 XIV, 270 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Führung Leadership Executive coaching Organizational learning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Führungsgrundsatz (DE-588)4121298-8 gnd rswk-swf Führung (DE-588)4018776-7 gnd rswk-swf Führungsgrundsatz (DE-588)4121298-8 s Markenpolitik (DE-588)4144679-3 s DE-604 Führung (DE-588)4018776-7 s Strategisches Management (DE-588)4124261-0 s b DE-604 Smallwood, W. Norman Sonstige oth http://www.loc.gov/catdir/toc/ecip0712/2007009122.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ulrich, David 1953- Leadership brand developing customer-focused leaders to drive performance and build lasting value Führung Leadership Executive coaching Organizational learning Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Führungsgrundsatz (DE-588)4121298-8 gnd Führung (DE-588)4018776-7 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4121298-8 (DE-588)4018776-7 |
| title | Leadership brand developing customer-focused leaders to drive performance and build lasting value |
| title_auth | Leadership brand developing customer-focused leaders to drive performance and build lasting value |
| title_exact_search | Leadership brand developing customer-focused leaders to drive performance and build lasting value |
| title_exact_search_txtP | Leadership brand developing customer-focused leaders to drive performance and build lasting value |
| title_full | Leadership brand developing customer-focused leaders to drive performance and build lasting value Dave Ulrich ; Norm Smallwood |
| title_fullStr | Leadership brand developing customer-focused leaders to drive performance and build lasting value Dave Ulrich ; Norm Smallwood |
| title_full_unstemmed | Leadership brand developing customer-focused leaders to drive performance and build lasting value Dave Ulrich ; Norm Smallwood |
| title_short | Leadership brand |
| title_sort | leadership brand developing customer focused leaders to drive performance and build lasting value |
| title_sub | developing customer-focused leaders to drive performance and build lasting value |
| topic | Führung Leadership Executive coaching Organizational learning Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Führungsgrundsatz (DE-588)4121298-8 gnd Führung (DE-588)4018776-7 gnd |
| topic_facet | Führung Leadership Executive coaching Organizational learning Strategisches Management Markenpolitik Führungsgrundsatz |
| url | http://www.loc.gov/catdir/toc/ecip0712/2007009122.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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