Professional search engine optimization with ASP.net: a developer's guide to SEO
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Indianapolis, Ind.
Wiley
2007
|
Schlagworte: | |
Online-Zugang: | Table of contents only Publisher description Contributor biographical information Inhaltsverzeichnis |
Beschreibung: | XIX, 410 S. Ill. |
ISBN: | 9780470131473 |
Internformat
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245 | 1 | 0 | |a Professional search engine optimization with ASP.net |b a developer's guide to SEO |c Cristian Darie ; Jaimie Sirovich |
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adam_text | PROFESSIONAL SEARCH ENGINE OPTIMIZATION WITH ASP.NET A DEVELOPERS GUIDE
TO SEO CRISTIAN DARIE JAIMIE SIROVICH BICINTI WILEY PUBLISHING, INC.
CONTENTS ACKNOWLEDGMENTS VII INTRODUCTION XV CHAPTER 1: YOU: PROGRAMMER
AND SEARCH ENGINE MARKETER 1 WHO ARE YOU? 2 WHAT DO YOU NEED TO LEARN? 3
SEO AND THE SITE ARCHITECTURE 4 SEO CANNOT BE AN AFTERTHOUGHT 5
COMMUNICATING ARCHITECTURAL DECISIONS 5 ARCHITECTURAL MINUTIA CAN MAKE
OR BREAK YOU 5 PREPARING YOUR PLAYGROUND 6 INSTALLING VISUAL WEB
DEVELOPER 2005 EXPRESS EDITION 6 INSTALLING SQL SERVER 2005 EXPRESS
EDITION 7 INSTALLING SQL SERVER MANAGEMENT STUDIO EXPRESS 8 INSTALLING
IIS 8 CREATING THE SEOASP WEB SITE 10 CREATING THE SEOASP WEB
APPLICATION 12 CREATING THE SEOASP SQL SERVER DATABASE 15 SUMMARY 19
CHAPTER 2: A PRIMER IN BASIC SEO 21 INTRODUCTION TO SEO 21 LINK EQUITY
22 GOOGLE PAGERANK 23 A WORD ON USABILITY AND ACCESSIBILITY 24 SEARCH
ENGINE RANKING FACTORS 25 ON-PAGE FACTORS 25 VISIBLE ON-PAGE FACTORS 26
INVISIBLE ON-PAGE FACTORS 28 TIME-BASED FACTORS 30 EXTERNAL FACTORS 31
POTENTIAL SEARCH ENGINE PENALTIES 34 THE GOOGLE SANDBOX EFFECT 34 THE
EXPIRED DOMAIN PENALTY 35 DUPLICATE CONTENT PENALTY 35 THE GOOGLE
SUPPLEMENTAL INDEX 35 CONTENTS RESOURCES AND TOOLS 36 WEB ANALYTICS 36
MARKET RESEARCH 37 RESEARCHING KEYWORDS 40 BROWSER PLUGINS 41 COMMUNITY
FORUMS 42 SEARCH ENGINE BLOGS AND RESOURCES 43 SUMMARY 43 CHAPTER 3:
PROYOCATIVE SE-FRIENDLY URLS 45 WHY DO URLS MATTER? 46 STATIC URLS AND
DYNAMIC URLS 47 STATIC URLS 48 DYNAMIC URLS 48 URLS AND DUPLICATE
CONTENT 49 URLS OF THE REAL WORLD 49 EXAMPLE #1: DYNAMIC URLS 49 EXAMPLE
#2: NUMERIC REWRITTEN URLS 51 EXAMPLE #3: KEYWORD-RICH REWRITTEN URLS 51
MAINTAINING URL CONSISTENCY 52 IMPLEMENTING URL REWRITING 53 URL
REWRITING WITH IIS AND ISAPI REWRITE 55 INTRODUCING REGULAER EXPRESSIONS
64 REWRITING NUMERIC URLS WITH TWO PARAMETERS 69 REWRITING KEYWORD-RICH
URLS 72 URL REWRITING WITH ASP.NET AND URLREWRITER.NET 75 CONFIGURING
IIS TO PASS ALL REQUESTS TO ASPNET 75 USING URLREWRITER.NET 76 CREATING
YOUR OWN REWRITING CODE 82 TECHNICAL CONSIDERATIONS 83 HANDLING
POSTBACKS CORRECTLY 84 ABSOLUTE PATHS AND -/ 86 REWRITING ID-FREE URLS
87 .NET REGULAER EXPRESSIONS 87 REWRITING ID-FREE URLS USING GENERIC
HANDLERS 90 REWRITING ID-FREE URLS USING HTTP MODULES 94 REWRITING
IMAGES AND STREAMING MEDIA 96 BUILDING A LINK FACTORY 98 PROBLEMS
REWRITING DOESN T SOLVE 104 A LAST WORD OF CAUTION 105 SUMMARY 105 X
CONTENTS CHAPTER 4: CONTENT RELOCATION AND HTTP STATUS CODES 1QZ THE
HTTP STATUS CODES 108 REDIRECTION USING 301 AND 302 109 301 111 302 112
REMOVING DELETED PAGES USING 404 112 AVOIDING INDEXING ERROR PAGES USING
500 114 BUILDING CUSTOM ERROR PAGES 114 REDIRECTING WITH ASP.NET AND IIS
123 URL CORRECTION 124 DEALING WITH MULTIPLE DOMAIN NAMES PROPERLY 130
USING REDIRECTS TO CHANGE DOMAIN NAMES 130 URL CANONICALIZATION:
WWW.EXAMPLE.COM VS. EXAMPLE.COM 131 URL CANONICALIZATION: /DEFAULT.ASPX
VS. / 132 OTHER TYPES OF REDIRECTS 132 SUMMARY 132 CHAPTER 5: DUPLICATE
CONTENT 133 CAUSES AND EFFECTS OF DUPLICATE CONTENT 134 DUPLICATE
CONTENT AS A RESULT OF SITE ARCHITECTURE 134 DUPLICATE CONTENT AS A
RESULT OF CONTENT THEFT 135 EXCLUDING DUPLICATE CONTENT 135 USING THE
ROBOTS META TAG 136 ROBOTS.TXT PATTERN EXCLUSION 137 SOLUTIONS FOR
COMMONLY DUPLICATED PAGES 142 PRINT-FRIENDLY PAGES 143 NAVIGATION LINKS
AND BREADCRUMB NAVIGATION 143 SIMILAR PAGES 145 PAGES WITH DUPLICATE
META TAG OR TITLE VALUES 146 URL CANONICALIZATION 146 URL-BASED SESSION
IDS 146 OTHER NAVIGATIONAL LINK PARAMETERS 148 AFFILIATE PAGES 148
SUMMARY 154 CHAPTER 6: SE-FRIENDLY HTML AND JAVASCRIPT 155. OVERALL
ARCHITECTURE 156 SEARCH ENGINE-FRIENDLY JAVASCRIPT 156 JAVASCRIPT LINKS
157 DHTML MENUES 157 XI CONTENTS POPUP WINDOWS DHTML POPUP WINDOWS
CRAWLABLE IMAGES AND GRAPHICAL TEXT SEARCH ENGINE-FRIENDLY HTML HTML
STRUCTURAL ELEMENTS COPY PROMINENCE AND TABLES FRAMES USING FORMS USING
A CUSTOM MARKUP LANGUAGE TO GENERATE SE-FRIENDLY HTML FLASH AND AJAX THE
BLENDED APPROACH SUMMARY CHAPTER 7: WEB FEEDS AND SOCIAL BOOKMARKING WEB
FEEDS RSS AND ATOM CREATING RSS FEEDS SYNDICATING RSS FEEDS OTHER
SOURCES OF SYNDICATED CONTENT SOCIAL BOOKMARKING SUMMARY CHAPTER 8:
BLACK HAT SEO WHAT S WITH ALL THE HATS? BENDING THE RULES TECHNICAL
ANALYSIS OF BLACK-HAT TECHNIQUES ATTACK AVOIDANCE INSERTION ATTACKS HTML
INSERTION ATTACKS AVOIDING COMMENT ATTACKS USING NOFOLLOW SANITIZING
USER INPUT REQUESTING HUMAN INPUT 301 REDIRECT ATTACKS CONTENT THEFT ON
BUYING LINKS DIGITAL POINT CO-OP, LINK VAULT SUMMARY CHADTER 9: SITEMAPS
157 164 164 171 171 172 175 176 176 181 181 182 183 183 184 186 191 194
194 210 211 212 213 214 215 215 216 220 225 230 237 239 240 240 241 243
TRADITIONAL SITEMAPS 243 XII CONTENTS SEARCH ENGINE SITEMAPS 244 USING
GOOGLE SITEMAPS 245 USING YAHOO! SITEMAPS 247 INFORMING GOOGLE ABOUT
UPDATES 247 THE SITEMAPS.ORG STANDARD PROTOCOL 248 GENERATING SITEMAPS
PROGRAMMATICALLY 249 SUMMARY 255 CHAPTER 10: LINK BAIT 251 HOOKING LINKS
258 INFORMATIONAL HOOKS 258 NEWS STORY HOOKS 258 HUMOR/FUN HOOKS 258
EVIL HOOKS 259 TRADITIONAL EXAMPLES OF LINK BAIT 259 INTERACTIVE LINK
BAIT: PUT ON YOUR PROGRAMMING HARDHAT! 259 CASE STUDY: FORTUNE COOKIES
260 SUMMARY 264 CHAPTER 11: CLOAKING, GEO-TARGETING F AND IP DELIVERY
2SS5_ ABOUT CLOAKING, GEO-TARGETING, AND IP DELIVERY 265 MORE ON
GEO-TARGETING 266 A FEW WORDS ON JAVASCRIPT REDIRECT CLOAKING 267 THE
ETHICAL DEBATE ON CLOAKING 267 CLOAKING DANGERS 268 USING THE META
NOARCHIVE TAG 268 IMPLEMENTING CLOAKING 269 CLOAKING CASE STUDIES 290
RENDERING IMAGES AS TEXT 290 REDIRECTING EXCLUDED CONTENT 291 FEEDING
SUBSCRIPTION-BASED CONTENT ONLY TO SPIDERS 291 IMPLEMENTING
GEO-TARGETING 291 SUMMARY 298 CHAPTER 12: FOREIGN LANGUAGE SEO 299_
FOREIGN LANGUAGE OPTIMIZATION TIPS 299 INDICATING LANGUAGE AND REGION
300 SERVER LOCATION AND DOMAIN NAME 300 INCLUDE THE ADDRESS OF THE
FOREIGN LOCATION IF POSSIBLE 301 DEALING WITH ACCENTED LETTERS
(DIACRITICS) 301 XIII CONTENTS FOREIGN LANGUAGE SPAMMING 305 SUMMARY 306
CHAPTER 13: COPING WITH TECHNICAL ISSUES 307 UNRELIABLE WEB HOSTING OR
DNS 307 CHANGING HOSTING PROVIDERS 308 CROSS-LINKING 309 SEO-AWARE SPLIT
TESTING 310 DETECTING BROKEN LINKS 312 SUMMARY 318 CHAPTER 14: CASE
STUDY: BUILDING AN E-COMMERCE STORE 319 ESTABLISHING THE REQUIREMENTS
319 IMPLEMENTING THE PRODUCT CATAIOG 320 SUMMARY 350 CHAPTER 15: SITE
CLINIC: SO YOU HAVE A WEB SITE? 351 1. CREATING SITEMAPS 352 2. CREATING
NEWS FEEDS 352 3. FIXING DUPLICATION IN TITLES AND META TAGS 352 4.
GETTING LISTED IN REPUTABLE DIRECTORIES 352 5. SOLICITING AND EXCHANGING
RELEVANT LINKS 353 6. BUYING LINKS 353 7. CREATING LINK BAIT 353 8.
ADDING SOCIAL BOOKMARKING FUNCTIONALITY 354 9. STARTING A BLOG AND/OR
FORUM 354 10. DEALING WITH A PURE FLASH OR AJAX SITE 354 11. PREVENTING
BLACK HAT VICTIMIZATION 354 12. EXAMINING YOUR URLS FOR PROBLEMS 355 13.
LOOKING FOR DUPLICATE CONTENT 355 14. ELIMINATING SESSION IDS 355 15.
TWEAKING ON-PAGE FACTORS 355 SUMMARY 356 APPENDIX A: SIMPLE REGULAER
EXPRESSIONS 357 GLOSSARY 389 INDEX 399 XIV
|
adam_txt |
PROFESSIONAL SEARCH ENGINE OPTIMIZATION WITH ASP.NET A DEVELOPERS GUIDE
TO SEO CRISTIAN DARIE JAIMIE SIROVICH BICINTI WILEY PUBLISHING, INC.
CONTENTS ACKNOWLEDGMENTS VII INTRODUCTION XV CHAPTER 1: YOU: PROGRAMMER
AND SEARCH ENGINE MARKETER 1 WHO ARE YOU? 2 WHAT DO YOU NEED TO LEARN? 3
SEO AND THE SITE ARCHITECTURE 4 SEO CANNOT BE AN AFTERTHOUGHT 5
COMMUNICATING ARCHITECTURAL DECISIONS 5 ARCHITECTURAL MINUTIA CAN MAKE
OR BREAK YOU 5 PREPARING YOUR PLAYGROUND 6 INSTALLING VISUAL WEB
DEVELOPER 2005 EXPRESS EDITION 6 INSTALLING SQL SERVER 2005 EXPRESS
EDITION 7 INSTALLING SQL SERVER MANAGEMENT STUDIO EXPRESS 8 INSTALLING
IIS 8 CREATING THE SEOASP WEB SITE 10 CREATING THE SEOASP WEB
APPLICATION 12 CREATING THE SEOASP SQL SERVER DATABASE 15 SUMMARY 19
CHAPTER 2: A PRIMER IN BASIC SEO 21 INTRODUCTION TO SEO 21 LINK EQUITY
22 GOOGLE PAGERANK 23 A WORD ON USABILITY AND ACCESSIBILITY 24 SEARCH
ENGINE RANKING FACTORS 25 ON-PAGE FACTORS 25 VISIBLE ON-PAGE FACTORS 26
INVISIBLE ON-PAGE FACTORS 28 TIME-BASED FACTORS 30 EXTERNAL FACTORS 31
POTENTIAL SEARCH ENGINE PENALTIES 34 THE GOOGLE "SANDBOX EFFECT" 34 THE
EXPIRED DOMAIN PENALTY 35 DUPLICATE CONTENT PENALTY 35 THE GOOGLE
SUPPLEMENTAL INDEX 35 CONTENTS RESOURCES AND TOOLS 36 WEB ANALYTICS 36
MARKET RESEARCH 37 RESEARCHING KEYWORDS 40 BROWSER PLUGINS 41 COMMUNITY
FORUMS 42 SEARCH ENGINE BLOGS AND RESOURCES 43 SUMMARY 43 CHAPTER 3:
PROYOCATIVE SE-FRIENDLY URLS 45 WHY DO URLS MATTER? 46 STATIC URLS AND
DYNAMIC URLS 47 STATIC URLS 48 DYNAMIC URLS 48 URLS AND DUPLICATE
CONTENT 49 URLS OF THE REAL WORLD 49 EXAMPLE #1: DYNAMIC URLS 49 EXAMPLE
#2: NUMERIC REWRITTEN URLS 51 EXAMPLE #3: KEYWORD-RICH REWRITTEN URLS 51
MAINTAINING URL CONSISTENCY 52 IMPLEMENTING URL REWRITING 53 URL
REWRITING WITH IIS AND ISAPI REWRITE 55 INTRODUCING REGULAER EXPRESSIONS
64 REWRITING NUMERIC URLS WITH TWO PARAMETERS 69 REWRITING KEYWORD-RICH
URLS 72 URL REWRITING WITH ASP.NET AND URLREWRITER.NET 75 CONFIGURING
IIS TO PASS ALL REQUESTS TO ASPNET 75 USING URLREWRITER.NET 76 CREATING
YOUR OWN REWRITING CODE 82 TECHNICAL CONSIDERATIONS 83 HANDLING
POSTBACKS CORRECTLY 84 ABSOLUTE PATHS AND -/ 86 REWRITING ID-FREE URLS
87 .NET REGULAER EXPRESSIONS 87 REWRITING ID-FREE URLS USING GENERIC
HANDLERS 90 REWRITING ID-FREE URLS USING HTTP MODULES 94 REWRITING
IMAGES AND STREAMING MEDIA 96 BUILDING A LINK FACTORY 98 PROBLEMS
REWRITING DOESN'T SOLVE 104 A LAST WORD OF CAUTION 105 SUMMARY 105 X
CONTENTS CHAPTER 4: CONTENT RELOCATION AND HTTP STATUS CODES 1QZ THE
HTTP STATUS CODES 108 REDIRECTION USING 301 AND 302 109 301 111 302 112
REMOVING DELETED PAGES USING 404 112 AVOIDING INDEXING ERROR PAGES USING
500 114 BUILDING CUSTOM ERROR PAGES 114 REDIRECTING WITH ASP.NET AND IIS
123 URL CORRECTION 124 DEALING WITH MULTIPLE DOMAIN NAMES PROPERLY 130
USING REDIRECTS TO CHANGE DOMAIN NAMES 130 URL CANONICALIZATION:
WWW.EXAMPLE.COM VS. EXAMPLE.COM 131 URL CANONICALIZATION: /DEFAULT.ASPX
VS. / 132 OTHER TYPES OF REDIRECTS 132 SUMMARY 132 CHAPTER 5: DUPLICATE
CONTENT 133 CAUSES AND EFFECTS OF DUPLICATE CONTENT 134 DUPLICATE
CONTENT AS A RESULT OF SITE ARCHITECTURE 134 DUPLICATE CONTENT AS A
RESULT OF CONTENT THEFT 135 EXCLUDING DUPLICATE CONTENT 135 USING THE
ROBOTS META TAG 136 ROBOTS.TXT PATTERN EXCLUSION 137 SOLUTIONS FOR
COMMONLY DUPLICATED PAGES 142 PRINT-FRIENDLY PAGES 143 NAVIGATION LINKS
AND BREADCRUMB NAVIGATION 143 SIMILAR PAGES 145 PAGES WITH DUPLICATE
META TAG OR TITLE VALUES 146 URL CANONICALIZATION 146 URL-BASED SESSION
IDS 146 OTHER NAVIGATIONAL LINK PARAMETERS 148 AFFILIATE PAGES 148
SUMMARY 154 CHAPTER 6: SE-FRIENDLY HTML AND JAVASCRIPT 155. OVERALL
ARCHITECTURE 156 SEARCH ENGINE-FRIENDLY JAVASCRIPT 156 JAVASCRIPT LINKS
157 DHTML MENUES 157 XI CONTENTS POPUP WINDOWS DHTML POPUP WINDOWS
CRAWLABLE IMAGES AND GRAPHICAL TEXT SEARCH ENGINE-FRIENDLY HTML HTML
STRUCTURAL ELEMENTS COPY PROMINENCE AND TABLES FRAMES USING FORMS USING
A CUSTOM MARKUP LANGUAGE TO GENERATE SE-FRIENDLY HTML FLASH AND AJAX THE
BLENDED APPROACH SUMMARY CHAPTER 7: WEB FEEDS AND SOCIAL BOOKMARKING WEB
FEEDS RSS AND ATOM CREATING RSS FEEDS SYNDICATING RSS FEEDS OTHER
SOURCES OF SYNDICATED CONTENT SOCIAL BOOKMARKING SUMMARY CHAPTER 8:
BLACK HAT SEO WHAT'S WITH ALL THE HATS? BENDING THE RULES TECHNICAL
ANALYSIS OF BLACK-HAT TECHNIQUES ATTACK AVOIDANCE INSERTION ATTACKS HTML
INSERTION ATTACKS AVOIDING COMMENT ATTACKS USING NOFOLLOW SANITIZING
USER INPUT REQUESTING HUMAN INPUT 301 REDIRECT ATTACKS CONTENT THEFT ON
BUYING LINKS DIGITAL POINT CO-OP, LINK VAULT SUMMARY CHADTER 9: SITEMAPS
157 164 164 171 171 172 175 176 176 181 181 182 183 183 184 186 191 194
194 210 211 212 213 214 215 215 216 220 225 230 237 239 240 240 241 243
TRADITIONAL SITEMAPS 243 XII CONTENTS SEARCH ENGINE SITEMAPS 244 USING
GOOGLE SITEMAPS 245 USING YAHOO! SITEMAPS 247 INFORMING GOOGLE ABOUT
UPDATES 247 THE SITEMAPS.ORG STANDARD PROTOCOL 248 GENERATING SITEMAPS
PROGRAMMATICALLY 249 SUMMARY 255 CHAPTER 10: LINK BAIT 251 HOOKING LINKS
258 INFORMATIONAL HOOKS 258 NEWS STORY HOOKS 258 HUMOR/FUN HOOKS 258
EVIL HOOKS 259 TRADITIONAL EXAMPLES OF LINK BAIT 259 INTERACTIVE LINK
BAIT: PUT ON YOUR PROGRAMMING HARDHAT! 259 CASE STUDY: FORTUNE COOKIES
260 SUMMARY 264 CHAPTER 11: CLOAKING, GEO-TARGETING F AND IP DELIVERY
2SS5_ ABOUT CLOAKING, GEO-TARGETING, AND IP DELIVERY 265 MORE ON
GEO-TARGETING 266 A FEW WORDS ON JAVASCRIPT REDIRECT CLOAKING 267 THE
ETHICAL DEBATE ON CLOAKING 267 CLOAKING DANGERS 268 USING THE META
NOARCHIVE TAG 268 IMPLEMENTING CLOAKING 269 CLOAKING CASE STUDIES 290
RENDERING IMAGES AS TEXT 290 REDIRECTING EXCLUDED CONTENT 291 FEEDING
SUBSCRIPTION-BASED CONTENT ONLY TO SPIDERS 291 IMPLEMENTING
GEO-TARGETING 291 SUMMARY 298 CHAPTER 12: FOREIGN LANGUAGE SEO 299_
FOREIGN LANGUAGE OPTIMIZATION TIPS 299 INDICATING LANGUAGE AND REGION
300 SERVER LOCATION AND DOMAIN NAME 300 INCLUDE THE ADDRESS OF THE
FOREIGN LOCATION IF POSSIBLE 301 DEALING WITH ACCENTED LETTERS
(DIACRITICS) 301 XIII CONTENTS FOREIGN LANGUAGE SPAMMING 305 SUMMARY 306
CHAPTER 13: COPING WITH TECHNICAL ISSUES 307 UNRELIABLE WEB HOSTING OR
DNS 307 CHANGING HOSTING PROVIDERS 308 CROSS-LINKING 309 SEO-AWARE SPLIT
TESTING 310 DETECTING BROKEN LINKS 312 SUMMARY 318 CHAPTER 14: CASE
STUDY: BUILDING AN E-COMMERCE STORE 319 ESTABLISHING THE REQUIREMENTS
319 IMPLEMENTING THE PRODUCT CATAIOG 320 SUMMARY 350 CHAPTER 15: SITE
CLINIC: SO YOU HAVE A WEB SITE? 351 1. CREATING SITEMAPS 352 2. CREATING
NEWS FEEDS 352 3. FIXING DUPLICATION IN TITLES AND META TAGS 352 4.
GETTING LISTED IN REPUTABLE DIRECTORIES 352 5. SOLICITING AND EXCHANGING
RELEVANT LINKS 353 6. BUYING LINKS 353 7. CREATING LINK BAIT 353 8.
ADDING SOCIAL BOOKMARKING FUNCTIONALITY 354 9. STARTING A BLOG AND/OR
FORUM 354 10. DEALING WITH A PURE FLASH OR AJAX SITE 354 11. PREVENTING
BLACK HAT VICTIMIZATION 354 12. EXAMINING YOUR URLS FOR PROBLEMS 355 13.
LOOKING FOR DUPLICATE CONTENT 355 14. ELIMINATING SESSION IDS 355 15.
TWEAKING ON-PAGE FACTORS 355 SUMMARY 356 APPENDIX A: SIMPLE REGULAER
EXPRESSIONS 357 GLOSSARY 389 INDEX 399 XIV |
any_adam_object | 1 |
any_adam_object_boolean | 1 |
author | Darie, Cristian Sirovich, Jaimie |
author_facet | Darie, Cristian Sirovich, Jaimie |
author_role | aut aut |
author_sort | Darie, Cristian |
author_variant | c d cd j s js |
building | Verbundindex |
bvnumber | BV022891694 |
callnumber-first | T - Technology |
callnumber-label | TK5105 |
callnumber-raw | TK5105.8885.A26 |
callnumber-search | TK5105.8885.A26 |
callnumber-sort | TK 45105.8885 A26 |
callnumber-subject | TK - Electrical and Nuclear Engineering |
classification_rvk | ST 252 |
ctrlnum | (OCoLC)155121852 (DE-599)BVBBV022891694 |
dewey-full | 005.2/76 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 005 - Computer programming, programs, data, security |
dewey-raw | 005.2/76 |
dewey-search | 005.2/76 |
dewey-sort | 15.2 276 |
dewey-tens | 000 - Computer science, information, general works |
discipline | Informatik |
discipline_str_mv | Informatik |
format | Book |
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illustrated | Illustrated |
index_date | 2024-07-02T18:53:52Z |
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institution | BVB |
isbn | 9780470131473 |
language | English |
lccn | 2007026267 |
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physical | XIX, 410 S. Ill. |
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publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | Wiley |
record_format | marc |
spellingShingle | Darie, Cristian Sirovich, Jaimie Professional search engine optimization with ASP.net a developer's guide to SEO Active server pages Program transformation (Computer programming) Search engines Web sites Design |
title | Professional search engine optimization with ASP.net a developer's guide to SEO |
title_auth | Professional search engine optimization with ASP.net a developer's guide to SEO |
title_exact_search | Professional search engine optimization with ASP.net a developer's guide to SEO |
title_exact_search_txtP | Professional search engine optimization with ASP.net a developer's guide to SEO |
title_full | Professional search engine optimization with ASP.net a developer's guide to SEO Cristian Darie ; Jaimie Sirovich |
title_fullStr | Professional search engine optimization with ASP.net a developer's guide to SEO Cristian Darie ; Jaimie Sirovich |
title_full_unstemmed | Professional search engine optimization with ASP.net a developer's guide to SEO Cristian Darie ; Jaimie Sirovich |
title_short | Professional search engine optimization with ASP.net |
title_sort | professional search engine optimization with asp net a developer s guide to seo |
title_sub | a developer's guide to SEO |
topic | Active server pages Program transformation (Computer programming) Search engines Web sites Design |
topic_facet | Active server pages Program transformation (Computer programming) Search engines Web sites Design |
url | http://www.loc.gov/catdir/enhancements/fy0739/2007026267-t.html http://www.loc.gov/catdir/enhancements/fy0739/2007026267-d.html http://www.loc.gov/catdir/enhancements/fy0742/2007026267-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016096530&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT dariecristian professionalsearchengineoptimizationwithaspnetadevelopersguidetoseo AT sirovichjaimie professionalsearchengineoptimizationwithaspnetadevelopersguidetoseo |
Inhaltsverzeichnis
THWS Würzburg Magazin
Signatur: |
1911 2015:0653 |
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Exemplar 1 | ausleihbar Verfügbar Bestellen |