Marketing: Grundlagen und Instrumente
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Haan-Gruiten
Verl. Europa-Lehrmittel
2007
|
| Ausgabe: | 2. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | 424 S. Ill., graph. Darst. |
| ISBN: | 9783808592564 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022881923 | ||
| 003 | DE-604 | ||
| 005 | 20080115 | ||
| 007 | t | ||
| 008 | 071015s2007 gw ad|| |||| 00||| ger d | ||
| 015 | |a 07,N34,0828 |2 dnb | ||
| 016 | 7 | |a 985165642 |2 DE-101 | |
| 020 | |a 9783808592564 |c Pb. : EUR 25.00 |9 978-3-8085-9256-4 | ||
| 024 | 3 | |a 9783808592564 | |
| 028 | 5 | 2 | |a 92559 |
| 035 | |a (OCoLC)182725482 | ||
| 035 | |a (DE-599)DNB985165642 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-NW | ||
| 049 | |a DE-703 |a DE-861 |a DE-898 | ||
| 082 | 0 | |a 658.8 |2 22/ger | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Beck, Joachim |e Verfasser |0 (DE-588)131586823 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b Grundlagen und Instrumente |c [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid] |
| 250 | |a 2. Aufl. | ||
| 264 | 1 | |a Haan-Gruiten |b Verl. Europa-Lehrmittel |c 2007 | |
| 300 | |a 424 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 swd | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 655 | 7 | |a Lehrbuch |2 swd | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mödinger, Wilfried |d 1958- |e Verfasser |0 (DE-588)120140187 |4 aut | |
| 700 | 1 | |a Schmid, Sybille |d 1958- |e Verfasser |0 (DE-588)131586769 |4 aut | |
| 856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016086886 | |
Datensatz im Suchindex
| _version_ | 1805089512496300032 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Beck, Joachim Mödinger, Wilfried 1958- Schmid, Sybille 1958- |
| author_GND | (DE-588)131586823 (DE-588)120140187 (DE-588)131586769 |
| author_facet | Beck, Joachim Mödinger, Wilfried 1958- Schmid, Sybille 1958- |
| author_role | aut aut aut |
| author_sort | Beck, Joachim |
| author_variant | j b jb w m wm s s ss |
| building | Verbundindex |
| bvnumber | BV022881923 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)182725482 (DE-599)DNB985165642 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV022881923</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080115</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">071015s2007 gw ad|| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N34,0828</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">985165642</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783808592564</subfield><subfield code="c">Pb. : EUR 25.00</subfield><subfield code="9">978-3-8085-9256-4</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783808592564</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">92559</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)182725482</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB985165642</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-NW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Beck, Joachim</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131586823</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">Grundlagen und Instrumente</subfield><subfield code="c">[Joachim Beck ; Wilfried Mödinger ; Sybille Schmid]</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Haan-Gruiten</subfield><subfield code="b">Verl. Europa-Lehrmittel</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">424 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Lehrbuch</subfield><subfield code="2">swd</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mödinger, Wilfried</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120140187</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schmid, Sybille</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131586769</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016086886</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content Lehrbuch swd |
| genre_facet | Lehrbuch |
| id | DE-604.BV022881923 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:50:47Z |
| indexdate | 2024-07-20T09:25:06Z |
| institution | BVB |
| isbn | 9783808592564 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016086886 |
| oclc_num | 182725482 |
| open_access_boolean | |
| owner | DE-703 DE-861 DE-898 DE-BY-UBR |
| owner_facet | DE-703 DE-861 DE-898 DE-BY-UBR |
| physical | 424 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Verl. Europa-Lehrmittel |
| record_format | marc |
| spelling | Beck, Joachim Verfasser (DE-588)131586823 aut Marketing Grundlagen und Instrumente [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid] 2. Aufl. Haan-Gruiten Verl. Europa-Lehrmittel 2007 424 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing swd Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Lehrbuch swd Marketing (DE-588)4037589-4 s DE-604 Mödinger, Wilfried 1958- Verfasser (DE-588)120140187 aut Schmid, Sybille 1958- Verfasser (DE-588)131586769 aut text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Beck, Joachim Mödinger, Wilfried 1958- Schmid, Sybille 1958- Marketing Grundlagen und Instrumente Marketing swd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing Grundlagen und Instrumente |
| title_auth | Marketing Grundlagen und Instrumente |
| title_exact_search | Marketing Grundlagen und Instrumente |
| title_exact_search_txtP | Marketing Grundlagen und Instrumente |
| title_full | Marketing Grundlagen und Instrumente [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid] |
| title_fullStr | Marketing Grundlagen und Instrumente [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid] |
| title_full_unstemmed | Marketing Grundlagen und Instrumente [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid] |
| title_short | Marketing |
| title_sort | marketing grundlagen und instrumente |
| title_sub | Grundlagen und Instrumente |
| topic | Marketing swd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT beckjoachim marketinggrundlagenundinstrumente AT modingerwilfried marketinggrundlagenundinstrumente AT schmidsybille marketinggrundlagenundinstrumente |