New media and public relations:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Lang
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 472 S. |
| ISBN: | 9780820488011 0820488011 |
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Datensatz im Suchindex
| _version_ | 1804137142055600128 |
|---|---|
| adam_text | Contents
Editor s Note
ix
SANDRA
С.
DÜHÉ
Introduction
xiii
KATIE DELAHAYE PAINE
Part I: New Media Impacts on Conventional Thinking in Public Relations
Overview
1
SANDRA
С
DUHÉ
Dimensions of Public Relations: Moving beyond Traditional Public Relations Models
3
BEY-LING
SHA
A Structurationist Approach to the Life Cycle of Internet Publics
and Public Participation
27
ZORAIDA R. COZIER AND DIANE F. WITMER
vi
Contents
From Personal and Interpersonal Influence to Impersonal Influence:
A Role for Media and Legitimacy in Relationship Management
43
JENNIFER L. BARTLETT
Public Relations and Complexity Thinking in the Age of Transparency
57
SANDRA
С
DUHÉ
Minority Opinions Go Public: Implications for Online Issues Management
and the Spiral of Silence
77
DAMION WAYMER
Part II: New Media in Public Relations Practice
Relationship and Reputation Management
Overview
89
SANDRA
С
DUHÉ
New Technologies in the Formation of Personal and Public Relations:
Social Capital and Social Media
91
VINCENT HAZLETON, JILL HARRISON-REXRODE, AND WILLIAM R. KENNAN
The Untamed Blog: Public Relations Asset or Liability?
107
KATHLEEN M. LONG, PETER W. GALARNEAU, JR.,
JEFFREY R. CARLSON, AND ERIN
С
BRYAN
The Wiki Factor: A Study of Reputation Management
121
MARCIA
WATSON DISTASO, MARCUS
MESSNER,
AND DON W. STACKS
Digital Public Relations: Online Reputation Management
135
IDILCAKIM
Relationship Building in an Internet Age: How Organizations Use Web Sites to
Communicate Ethics, Image, and Social Responsibility
145
DEBRAA. WORLEY
The Public Relations Web Site Experience: Online Relationship Management
159
MIHAELA VORVOREANU
Power, Resistance, and Social Change
Overview
173
SANDRA
С
DUHÉ
Consumer Empowerment through the Web: How Internet Contagions
Can Increase Stakeholder Power
175
W. TIMOTHY COOMBS AND SHERRY J. HOLLADAY
Saving Disney: Activating Publics through the Internet
189
SARAH BONEWITS
FELDNER
AND REBECCA J.
MEISENBACH
The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan
203
MOHAN J. DUTTA AND MAHUYA PAL
The Determination of the Success of Organizational Relationship Management
through Network Structure: The Attac Case
217
ROMY
FRÖHLICH
AND JEFFREY WIMMER
Contents
vii
Creating a Dream, Changing Reality: A Brazilian Web Site
as a Public Relations Tool for Social Change
233
MARIA
DE FATIMA
OLIVEIRA
Engendering the Arabic Internet: Modern Challenges in the Information Society
247
MAHMOUD
EID
Niche Applications
Overview
269
SANDRA
С
DUHÉ
Fraud Talk: How Banks Use Online Efforts to Fight Phishing
271
CASSANDRA IMFELD, GLENN W. SCOTT, AND GLEN FEIGHERY
Public Relations Meets Marketing Online: An Exploratory Study of Biotech
Small- to Medium-Sized Enterprises
285
CALIN GURAU
Building the Nonprofit Organization-Donor Relationship Online:
The Increasing Importance of E-philanthropy
299
RICHARD D. WATERS
Building Relationships through Interactivity:
A Cocreational Model for Museum Public Relations
313
JORDI XIFRA
Going Green: Using Computer-Mediated Public Relations
to Communicate Environmental Causes
327
RIC JENSEN
Internet-Mediated Public Relations and the News Media:
The Importance of the Internet in Danish Public Relations Practice
343
NETE N0RGAARD
KRISTENSEN
Web Sights: Images of Diversity on College and University Home Pages
357
BRIGITTA
R.
BRUNNER
AND MARY HELEN BROWN
Relationship Management and Online Communication with Children
371
DENISE BORTREE
Crisis Communication
Overview
385
SANDRA
C. DUHÉ
Hazards, Outrage, and Affected Publics: Crisis Communication
in the Internet Age
387
KENNETH A. LACHLAN AND
PATRIC
R. SPENCE
Communicating during Terrorist Threats and Acts through
Crisis Communication Centers
399
JULIANN
С.
SCHOLL,
AMY
N.
HEUMAN, BOLANLE A. OLANIRAN,
AND DAVID E.WILLIAMS
Crisis Communication Evolves in Response to New Public Engagement
Constructs in Educational Settings and Beyond
411
BARBARA
S. GAINEY
viii Contents
Balancing Traditional Channels of Public Relations with New Media
Technologies in Crisis Communication: The Case of a Catholic College
423
MELISSA K. GIBSON HANCOX AND ANTHONY
С
PEYRONEL
The American Red Cross and Media Use during Hurricane Katrina
437
LIESE L.
HUTCHISON
Using Mediated Communication Channels in a Crisis:
American Airlines Employee Crisis Response to the
9/11
Attack
449
JOE DOWNING
List of Contributors
463
|
| adam_txt |
Contents
Editor's Note
ix
SANDRA
С.
DÜHÉ
Introduction
xiii
KATIE DELAHAYE PAINE
Part I: New Media Impacts on Conventional Thinking in Public Relations
Overview
1
SANDRA
С
DUHÉ
Dimensions of Public Relations: Moving beyond Traditional Public Relations Models
3
BEY-LING
SHA
A Structurationist Approach to the Life Cycle of Internet Publics
and Public Participation
27
ZORAIDA R. COZIER AND DIANE F. WITMER
vi
Contents
From Personal and Interpersonal Influence to Impersonal Influence:
A Role for Media and Legitimacy in Relationship Management
43
JENNIFER L. BARTLETT
Public Relations and Complexity Thinking in the Age of Transparency
57
SANDRA
С
DUHÉ
Minority Opinions Go Public: Implications for Online Issues Management
and the Spiral of Silence
77
DAMION WAYMER
Part II: New Media in Public Relations Practice
Relationship and Reputation Management
Overview
89
SANDRA
С
DUHÉ
New Technologies in the Formation of Personal and Public Relations:
Social Capital and Social Media
91
VINCENT HAZLETON, JILL HARRISON-REXRODE, AND WILLIAM R. KENNAN
The Untamed Blog: Public Relations Asset or Liability?
107
KATHLEEN M. LONG, PETER W. GALARNEAU, JR.,
JEFFREY R. CARLSON, AND ERIN
С
BRYAN
The Wiki Factor: A Study of Reputation Management
121
MARCIA
WATSON DISTASO, MARCUS
MESSNER,
AND DON W. STACKS
Digital Public Relations: Online Reputation Management
135
IDILCAKIM
Relationship Building in an Internet Age: How Organizations Use Web Sites to
Communicate Ethics, Image, and Social Responsibility
145
DEBRAA. WORLEY
The Public Relations Web Site Experience: Online Relationship Management
159
MIHAELA VORVOREANU
Power, Resistance, and Social Change
Overview
173
SANDRA
С
DUHÉ
Consumer Empowerment through the Web: How Internet Contagions
Can Increase Stakeholder Power
175
W. TIMOTHY COOMBS AND SHERRY J. HOLLADAY
Saving Disney: Activating Publics through the Internet
189
SARAH BONEWITS
FELDNER
AND REBECCA J.
MEISENBACH
The Internet as a Site of Resistance: The Case of the Narmada Bachao Andolan
203
MOHAN J. DUTTA AND MAHUYA PAL
The Determination of the Success of Organizational Relationship Management
through Network Structure: The Attac Case
217
ROMY
FRÖHLICH
AND JEFFREY WIMMER
Contents
vii
Creating a Dream, Changing Reality: A Brazilian Web Site
as a Public Relations Tool for Social Change
233
MARIA
DE FATIMA
OLIVEIRA
Engendering the Arabic Internet: Modern Challenges in the Information Society
247
MAHMOUD
EID
Niche Applications
Overview
269
SANDRA
С
DUHÉ
Fraud Talk: How Banks Use Online Efforts to Fight Phishing
271
CASSANDRA IMFELD, GLENN W. SCOTT, AND GLEN FEIGHERY
Public Relations Meets Marketing Online: An Exploratory Study of Biotech
Small- to Medium-Sized Enterprises
285
CALIN GURAU
Building the Nonprofit Organization-Donor Relationship Online:
The Increasing Importance of E-philanthropy
299
RICHARD D. WATERS
Building Relationships through Interactivity:
A Cocreational Model for Museum Public Relations
313
JORDI XIFRA
Going Green: Using Computer-Mediated Public Relations
to Communicate Environmental Causes
327
RIC JENSEN
Internet-Mediated Public Relations and the News Media:
The Importance of the Internet in Danish Public Relations Practice
343
NETE N0RGAARD
KRISTENSEN
Web Sights: Images of Diversity on College and University Home Pages
357
BRIGITTA
R.
BRUNNER
AND MARY HELEN BROWN
Relationship Management and Online Communication with Children
371
DENISE BORTREE
Crisis Communication
Overview
385
SANDRA
C. DUHÉ
Hazards, Outrage, and Affected Publics: Crisis Communication
in the Internet Age
387
KENNETH A. LACHLAN AND
PATRIC
R. SPENCE
Communicating during Terrorist Threats and Acts through
Crisis Communication Centers
399
JULIANN
С.
SCHOLL,
AMY
N.
HEUMAN, BOLANLE A. OLANIRAN,
AND DAVID E.WILLIAMS
Crisis Communication Evolves in Response to New Public Engagement
Constructs in Educational Settings and Beyond
411
BARBARA
S. GAINEY
viii Contents
Balancing Traditional Channels of Public Relations with New Media
Technologies in Crisis Communication: The Case of a Catholic College
423
MELISSA K. GIBSON HANCOX AND ANTHONY
С
PEYRONEL
The American Red Cross and Media Use during Hurricane Katrina
437
LIESE L.
HUTCHISON
Using Mediated Communication Channels in a Crisis:
American Airlines' Employee Crisis Response to the
9/11
Attack
449
JOE DOWNING
List of Contributors
463 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T18:49:58Z |
| indexdate | 2024-07-09T21:07:35Z |
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| spelling | New media and public relations Sandra C. Duhé, ed. New York [u.a.] Lang 2007 XI, 472 S. txt rdacontent n rdamedia nc rdacarrier Internet in public relations Public relations Internet (DE-588)4308416-3 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Neue Medien (DE-588)4196910-8 s Soziokultureller Wandel (DE-588)4227561-1 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-188 Internet (DE-588)4308416-3 s Duhé, Sandra C. Sonstige oth Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016084209&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | New media and public relations Internet in public relations Public relations Internet (DE-588)4308416-3 gnd Neue Medien (DE-588)4196910-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4196910-8 (DE-588)4227561-1 (DE-588)4043188-5 (DE-588)4143413-4 |
| title | New media and public relations |
| title_auth | New media and public relations |
| title_exact_search | New media and public relations |
| title_exact_search_txtP | New media and public relations |
| title_full | New media and public relations Sandra C. Duhé, ed. |
| title_fullStr | New media and public relations Sandra C. Duhé, ed. |
| title_full_unstemmed | New media and public relations Sandra C. Duhé, ed. |
| title_short | New media and public relations |
| title_sort | new media and public relations |
| topic | Internet in public relations Public relations Internet (DE-588)4308416-3 gnd Neue Medien (DE-588)4196910-8 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Internet in public relations Public relations Internet Neue Medien Soziokultureller Wandel Öffentlichkeitsarbeit Aufsatzsammlung |
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