Public relations: concepts, practice and critique
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2008
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 290 S. graph. Darst. |
| ISBN: | 9781412930482 9781412930475 |
Internformat
MARC
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Relaciones públicas | |
| 650 | 4 | |a Public relations | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-016077583 | ||
Datensatz im Suchindex
| _version_ | 1804137132170674176 |
|---|---|
| adam_text | Contents
Preface viii
Acknowledgements
xii
1
Introduction: critical thinking and interdisciplinary perspectives
1
2
Public relations: defining the discipline and the practice
16
3
Reputation, image and impression management
46
4
Risk, issues and ethics
69
5
Public affairs and the public sphere
96
6
Media perspectives: critique, effects and evaluation
118
7
Health communication and social marketing
135
8
Public relations and management
158
9
Organizational communication: understanding
and researching organizations
186
10
Public relations in promotional culture and in everyday life
211
11
Public relations in a globalized world
229
12
Key thinkers and thought in public relations
244
Bibliography
263
Index
283
|
| adam_txt |
Contents
Preface viii
Acknowledgements
xii
1
Introduction: critical thinking and interdisciplinary perspectives
1
2
Public relations: defining the discipline and the practice
16
3
Reputation, image and impression management
46
4
Risk, issues and ethics
69
5
Public affairs and the public sphere
96
6
Media perspectives: critique, effects and evaluation
118
7
Health communication and social marketing
135
8
Public relations and management
158
9
Organizational communication: understanding
and researching organizations
186
10
Public relations in 'promotional culture' and 'in everyday life'
211
11
Public relations in a globalized world
229
12
Key thinkers and thought in public relations
244
Bibliography
263
Index
283 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T18:47:50Z |
| indexdate | 2024-07-09T21:07:26Z |
| institution | BVB |
| isbn | 9781412930482 9781412930475 |
| language | English |
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| physical | XIII, 290 S. graph. Darst. |
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| spelling | L'Etang, Jacquie 1955- Verfasser (DE-588)132030306 aut Public relations concepts, practice and critique Jacquie L'Etang 1. publ. Los Angeles [u.a.] Sage 2008 XIII, 290 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relaciones públicas Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Digitalisierung UB Augsburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016077583&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | L'Etang, Jacquie 1955- Public relations concepts, practice and critique Relaciones públicas Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
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| title | Public relations concepts, practice and critique |
| title_auth | Public relations concepts, practice and critique |
| title_exact_search | Public relations concepts, practice and critique |
| title_exact_search_txtP | Public relations concepts, practice and critique |
| title_full | Public relations concepts, practice and critique Jacquie L'Etang |
| title_fullStr | Public relations concepts, practice and critique Jacquie L'Etang |
| title_full_unstemmed | Public relations concepts, practice and critique Jacquie L'Etang |
| title_short | Public relations |
| title_sort | public relations concepts practice and critique |
| title_sub | concepts, practice and critique |
| topic | Relaciones públicas Public relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Relaciones públicas Public relations Öffentlichkeitsarbeit |
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