What makes winning brands different: the hidden method behind the world's most successful brands
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English German |
| Veröffentlicht: |
Chichester [u.a.]
Wiley
2001
|
| Ausgabe: | repr. |
| Schlagworte: | |
| Beschreibung: | XVI, 222 S. |
| ISBN: | 0471720259 |
Internformat
MARC
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| 240 | 1 | 0 | |a Der Wachstumscode für Siegermarken |
| 245 | 1 | 0 | |a What makes winning brands different |b the hidden method behind the world's most successful brands |c Andreas Buchholz ; Wolfram Wördemann |
| 250 | |a repr. | ||
| 264 | 1 | |a Chichester [u.a.] |b Wiley |c 2001 | |
| 300 | |a XVI, 222 S. | ||
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Datensatz im Suchindex
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| author_role | aut aut |
| author_sort | Buchholz, Andreas 1963- |
| author_variant | a b ab w w ww |
| building | Verbundindex |
| bvnumber | BV022861454 |
| ctrlnum | (OCoLC)635324013 (DE-599)BVBBV022861454 |
| edition | repr. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV022861454 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T18:43:47Z |
| indexdate | 2024-07-09T21:07:10Z |
| institution | BVB |
| isbn | 0471720259 |
| language | English German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016066677 |
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| owner | DE-92 |
| owner_facet | DE-92 |
| physical | XVI, 222 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Buchholz, Andreas 1963- Verfasser (DE-588)120174847 aut Der Wachstumscode für Siegermarken What makes winning brands different the hidden method behind the world's most successful brands Andreas Buchholz ; Wolfram Wördemann repr. Chichester [u.a.] Wiley 2001 XVI, 222 S. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbung (DE-588)4065541-6 s Markenartikel (DE-588)4037584-5 s DE-604 Werbestrategie (DE-588)4133682-3 s Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Wördemann, Wolfram 1965- Verfasser (DE-588)120174863 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Buchholz, Andreas 1963- Wördemann, Wolfram 1965- What makes winning brands different the hidden method behind the world's most successful brands Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Werbestrategie (DE-588)4133682-3 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4133682-3 (DE-588)4522595-3 |
| title | What makes winning brands different the hidden method behind the world's most successful brands |
| title_alt | Der Wachstumscode für Siegermarken |
| title_auth | What makes winning brands different the hidden method behind the world's most successful brands |
| title_exact_search | What makes winning brands different the hidden method behind the world's most successful brands |
| title_exact_search_txtP | What makes winning brands different the hidden method behind the world's most successful brands |
| title_full | What makes winning brands different the hidden method behind the world's most successful brands Andreas Buchholz ; Wolfram Wördemann |
| title_fullStr | What makes winning brands different the hidden method behind the world's most successful brands Andreas Buchholz ; Wolfram Wördemann |
| title_full_unstemmed | What makes winning brands different the hidden method behind the world's most successful brands Andreas Buchholz ; Wolfram Wördemann |
| title_short | What makes winning brands different |
| title_sort | what makes winning brands different the hidden method behind the world s most successful brands |
| title_sub | the hidden method behind the world's most successful brands |
| topic | Werbung (DE-588)4065541-6 gnd Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Werbestrategie (DE-588)4133682-3 gnd |
| topic_facet | Werbung Markenpolitik Markenartikel Werbestrategie Fallstudiensammlung |
| work_keys_str_mv | AT buchholzandreas derwachstumscodefursiegermarken AT wordemannwolfram derwachstumscodefursiegermarken AT buchholzandreas whatmakeswinningbrandsdifferentthehiddenmethodbehindtheworldsmostsuccessfulbrands AT wordemannwolfram whatmakeswinningbrandsdifferentthehiddenmethodbehindtheworldsmostsuccessfulbrands |