Verfügbarkeit: Going dirty :: THWS Bibkatalog

Going dirty: the art of negative campaigning

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Bibliographische Detailangaben
1. Verfasser:	Mark, David 1973- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Lanham [u.a.] Rowman & Littlefield 2006
Schlagworte:	Geschichte Campagnes électorales - États-Unis - Histoire Négativisme Publicité politique - États-Unis - Histoire Political campaigns > United States > History Advertising, Political > United States > History Negativism Strategie Politische Kampagne Verleumdung Wahlkampf Politische Kultur USA
Online-Zugang:	Table of contents Inhaltsverzeichnis Klappentext
Beschreibung:	X, 267 S.
ISBN:	0742545008 9780742545007

Internformat

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Datensatz im Suchindex

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adam_text	Contents Acknowledgments 1 2 Campaigning from the Late Eighteenth Century through the Dawn of the Cold War 3 4 5 U.S. Senate, 6 The Campaigns of Jesse Helms 7 8 Post-9/11 World 9 the Rise of Negativity 10 11 Plain Worked ! 12 13 Selected Bibliography Index About the Author Going Dirty is paigning in American politics and an examination of how candidates and politi¬ cal consultants have employed this often- controversial technique. This book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 2001. tinely run pictures of international villains and suggest times more subtly are less than resolute in prosecuting the war on terror. This book also outlines a series of races in which negative cam¬ paigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.
adam_txt	Contents Acknowledgments 1 2 Campaigning from the Late Eighteenth Century through the Dawn of the Cold War 3 4 5 U.S. Senate, 6 The Campaigns of Jesse Helms 7 8 Post-9/11 World 9 the Rise of Negativity 10 11 Plain Worked ! 12 13 Selected Bibliography Index About the Author Going Dirty is paigning in American politics and an examination of how candidates and politi¬ cal consultants have employed this often- controversial technique. This book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 2001. tinely run pictures of international villains and suggest times more subtly are less than resolute in prosecuting the war on terror. This book also outlines a series of races in which negative cam¬ paigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.
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author	Mark, David 1973-
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dewey-tens	320 - Political science (Politics and government)
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discipline_str_mv	Politologie
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era_facet	Geschichte
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spellingShingle	Mark, David 1973- Going dirty the art of negative campaigning Campagnes électorales - États-Unis - Histoire Négativisme Publicité politique - États-Unis - Histoire Geschichte Political campaigns United States History Advertising, Political United States History Negativism Strategie (DE-588)4057952-9 gnd Politische Kampagne (DE-588)4998160-2 gnd Verleumdung (DE-588)4187875-9 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Kultur (DE-588)4046540-8 gnd
subject_GND	(DE-588)4057952-9 (DE-588)4998160-2 (DE-588)4187875-9 (DE-588)4064292-6 (DE-588)4046540-8 (DE-588)4078704-7
title	Going dirty the art of negative campaigning
title_auth	Going dirty the art of negative campaigning
title_exact_search	Going dirty the art of negative campaigning
title_exact_search_txtP	Going dirty the art of negative campaigning
title_full	Going dirty the art of negative campaigning David Mark
title_fullStr	Going dirty the art of negative campaigning David Mark
title_full_unstemmed	Going dirty the art of negative campaigning David Mark
title_short	Going dirty
title_sort	going dirty the art of negative campaigning
title_sub	the art of negative campaigning
topic	Campagnes électorales - États-Unis - Histoire Négativisme Publicité politique - États-Unis - Histoire Geschichte Political campaigns United States History Advertising, Political United States History Negativism Strategie (DE-588)4057952-9 gnd Politische Kampagne (DE-588)4998160-2 gnd Verleumdung (DE-588)4187875-9 gnd Wahlkampf (DE-588)4064292-6 gnd Politische Kultur (DE-588)4046540-8 gnd
topic_facet	Campagnes électorales - États-Unis - Histoire Négativisme Publicité politique - États-Unis - Histoire Geschichte Political campaigns United States History Advertising, Political United States History Negativism Strategie Politische Kampagne Verleumdung Wahlkampf Politische Kultur USA
url	http://www.loc.gov/catdir/toc/ecip061/2005028278.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016066673&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016066673&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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