Campaign advertising and American democracy:

This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.

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Bibliographische Detailangaben
Format: Buch
Sprache:English
Veröffentlicht: Philadelphia Temple Univ. Press 2007
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Inhaltsverzeichnis
Zusammenfassung:This title explores the relationship between exposure to political advertisements and voter beahviour. The authors find little evidence that ads have adverse effects on voter behaviour; at worst, campaign advertising falls on deaf ears, rather than diminishes voters' interest in politics.
Beschreibung:Includes bibliographical references and index
Beschreibung:XIV, 197 S. Ill., graph. Darst.
ISBN:1592134556
1592134564

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