A tiger in the tank: Ernest Dichter ; an Austrian advertising guru
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English German |
| Veröffentlicht: |
Riverside, Calif.
Ariadne Press
2007
|
| Ausgabe: | Expanded English ed. |
| Schriftenreihe: | Studies in Austrian literature, culture, and thought
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 214 S. Ill. |
| ISBN: | 9781572411524 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV022827727 | ||
| 003 | DE-604 | ||
| 005 | 20071210 | ||
| 007 | t | ||
| 008 | 070928s2007 xxua||| |||| 00||| eng d | ||
| 010 | |a 2006021575 | ||
| 020 | |a 9781572411524 |9 978-1-5724-1152-4 | ||
| 035 | |a (OCoLC)70334953 | ||
| 035 | |a (DE-599)BVBBV022827727 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 1 | |a eng |h ger | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-12 | ||
| 050 | 0 | |a HF5415.32 | |
| 082 | 0 | |a 658.8/342 | |
| 130 | 0 | |a Tiger im Tank | |
| 245 | 1 | 0 | |a A tiger in the tank |b Ernest Dichter ; an Austrian advertising guru |c eds. and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig |
| 250 | |a Expanded English ed. |b edited by Lowell A. Bangerter. | ||
| 264 | 1 | |a Riverside, Calif. |b Ariadne Press |c 2007 | |
| 300 | |a 214 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Studies in Austrian literature, culture, and thought | |
| 500 | |a Includes bibliographical references and index | ||
| 600 | 1 | 4 | |a Dichter, Ernest |d 1907- |
| 600 | 1 | 7 | |a Dichter, Ernest |d 1907-1991 |0 (DE-588)118525190 |2 gnd |9 rswk-swf |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 0 | 7 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Dichter, Ernest |d 1907-1991 |0 (DE-588)118525190 |D p |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbewirkungsforschung |0 (DE-588)4189648-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Kreuzer, Franz |e Sonstige |4 oth | |
| 856 | 4 | |u http://www.loc.gov/catdir/toc/ecip0617/2006021575.html |3 Table of contents only | |
| 856 | 4 | 2 | |m OEBV Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016032994&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-016032994 | ||
Datensatz im Suchindex
| _version_ | 1804137110035234816 |
|---|---|
| adam_text | INHALTSVERZEICHNIS
PRECHTL, GERD
KICK-OFF: ERNEST DICHTER, A MAN FROM VIENNA
S. 11-
KREUZER, FRANZ / DICHTER, ERNEST
THE SECRET FREUDIAN: ERNEST DICHTER AS A WITNESS OF HIS WORK
S. 17-
CUDLIK, THOMAS / STEINER, CHRISTOPHER
RABBI ERNEST: THE STRATEGIST OF DESIRE, A PORTRAIT
S. 45-
SCHEER, PETER
THE CLOCK OF LIFE MEMORIES OF A FRIEND
S. 99-
DICHTER, HEDY / PRECHTL, GERD
A LIFE WITH ERNEST: EPISODES FROM A JEWISH EMIGRANTS FATE BETWEEN HOPE
AND FULFILLMENT
S. 111-
KREUZER, FRANZ / SCHIERHOLZ, PATRICK
DICHTER LIVES ON: MOTIVATIONAL RESEARCH AND ADVERTISING TODAY INCREDIBLY
GOOD PERSUADERS
S. 125-
KREUZER, FRANZ / MIKUNDA, CHRISTIAN
BRAIN-SCRIPT/BRAIN-SPOT
S. 145-
KREUZER, FRANZ / WATZLAWIK, PAUL
WIN-WIN/LOSE-LOSE
S. 157-
DICHTER, ERNEST
INTERPRETIVE VERSUS DESCRIPTIVE RESEARCH
S. 165-
DICHTER, THOMAS
ERNEST DICHTER, UNADORNED
S. 195-
PRECHTL, GERD
CONCLUSION: THE AUSTRIA OF WHICH I DREAM
S. 201-
INHALTSVERZEICHNIS ALS PDF
2000- OESTERR. BIBLIOTHEKENVERBUND & SERVICE GMBH [HTML 4.0 /
GENERATED: 2008.01.17]
|
| adam_txt |
INHALTSVERZEICHNIS
PRECHTL, GERD
KICK-OFF: ERNEST DICHTER, A MAN FROM VIENNA
S. 11-
KREUZER, FRANZ / DICHTER, ERNEST
THE SECRET FREUDIAN: ERNEST DICHTER AS A WITNESS OF HIS WORK
S. 17-
CUDLIK, THOMAS / STEINER, CHRISTOPHER
RABBI ERNEST: THE STRATEGIST OF DESIRE, A PORTRAIT
S. 45-
SCHEER, PETER
THE CLOCK OF LIFE MEMORIES OF A FRIEND
S. 99-
DICHTER, HEDY / PRECHTL, GERD
A LIFE WITH ERNEST: EPISODES FROM A JEWISH EMIGRANTS FATE BETWEEN HOPE
AND FULFILLMENT
S. 111-
KREUZER, FRANZ / SCHIERHOLZ, PATRICK
DICHTER LIVES ON: MOTIVATIONAL RESEARCH AND ADVERTISING TODAY INCREDIBLY
GOOD PERSUADERS
S. 125-
KREUZER, FRANZ / MIKUNDA, CHRISTIAN
BRAIN-SCRIPT/BRAIN-SPOT
S. 145-
KREUZER, FRANZ / WATZLAWIK, PAUL
WIN-WIN/LOSE-LOSE
S. 157-
DICHTER, ERNEST
INTERPRETIVE VERSUS DESCRIPTIVE RESEARCH
S. 165-
DICHTER, THOMAS
ERNEST DICHTER, UNADORNED
S. 195-
PRECHTL, GERD
CONCLUSION: THE AUSTRIA OF WHICH I DREAM
S. 201-
INHALTSVERZEICHNIS ALS PDF
2000- OESTERR. BIBLIOTHEKENVERBUND & SERVICE GMBH [HTML 4.0 /
GENERATED: 2008.01.17] |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| building | Verbundindex |
| bvnumber | BV022827727 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)70334953 (DE-599)BVBBV022827727 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | Expanded English ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01969nam a2200481zc 4500</leader><controlfield tag="001">BV022827727</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20071210 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070928s2007 xxua||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2006021575</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781572411524</subfield><subfield code="9">978-1-5724-1152-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)70334953</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022827727</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield><subfield code="h">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.32</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/342</subfield></datafield><datafield tag="130" ind1="0" ind2=" "><subfield code="a">Tiger im Tank</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A tiger in the tank</subfield><subfield code="b">Ernest Dichter ; an Austrian advertising guru</subfield><subfield code="c">eds. and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Expanded English ed. </subfield><subfield code="b">edited by Lowell A. Bangerter.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Riverside, Calif.</subfield><subfield code="b">Ariadne Press</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">214 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Studies in Austrian literature, culture, and thought</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="600" ind1="1" ind2="4"><subfield code="a">Dichter, Ernest</subfield><subfield code="d">1907-</subfield></datafield><datafield tag="600" ind1="1" ind2="7"><subfield code="a">Dichter, Ernest</subfield><subfield code="d">1907-1991</subfield><subfield code="0">(DE-588)118525190</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dichter, Ernest</subfield><subfield code="d">1907-1991</subfield><subfield code="0">(DE-588)118525190</subfield><subfield code="D">p</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbewirkungsforschung</subfield><subfield code="0">(DE-588)4189648-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kreuzer, Franz</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://www.loc.gov/catdir/toc/ecip0617/2006021575.html</subfield><subfield code="3">Table of contents only</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">OEBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016032994&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016032994</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV022827727 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:42:27Z |
| indexdate | 2024-07-09T21:07:04Z |
| institution | BVB |
| isbn | 9781572411524 |
| language | English German |
| lccn | 2006021575 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016032994 |
| oclc_num | 70334953 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 214 S. Ill. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Ariadne Press |
| record_format | marc |
| series2 | Studies in Austrian literature, culture, and thought |
| spelling | Tiger im Tank A tiger in the tank Ernest Dichter ; an Austrian advertising guru eds. and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig Expanded English ed. edited by Lowell A. Bangerter. Riverside, Calif. Ariadne Press 2007 214 S. Ill. txt rdacontent n rdamedia nc rdacarrier Studies in Austrian literature, culture, and thought Includes bibliographical references and index Dichter, Ernest 1907- Dichter, Ernest 1907-1991 (DE-588)118525190 gnd rswk-swf Motivation research (Marketing) Werbewirkungsforschung (DE-588)4189648-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Dichter, Ernest 1907-1991 (DE-588)118525190 p DE-604 Werbewirkungsforschung (DE-588)4189648-8 s Kreuzer, Franz Sonstige oth http://www.loc.gov/catdir/toc/ecip0617/2006021575.html Table of contents only OEBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016032994&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | A tiger in the tank Ernest Dichter ; an Austrian advertising guru Dichter, Ernest 1907- Dichter, Ernest 1907-1991 (DE-588)118525190 gnd Motivation research (Marketing) Werbewirkungsforschung (DE-588)4189648-8 gnd |
| subject_GND | (DE-588)118525190 (DE-588)4189648-8 (DE-588)4143413-4 |
| title | A tiger in the tank Ernest Dichter ; an Austrian advertising guru |
| title_alt | Tiger im Tank |
| title_auth | A tiger in the tank Ernest Dichter ; an Austrian advertising guru |
| title_exact_search | A tiger in the tank Ernest Dichter ; an Austrian advertising guru |
| title_exact_search_txtP | A tiger in the tank Ernest Dichter ; an Austrian advertising guru |
| title_full | A tiger in the tank Ernest Dichter ; an Austrian advertising guru eds. and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig |
| title_fullStr | A tiger in the tank Ernest Dichter ; an Austrian advertising guru eds. and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig |
| title_full_unstemmed | A tiger in the tank Ernest Dichter ; an Austrian advertising guru eds. and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig |
| title_short | A tiger in the tank |
| title_sort | a tiger in the tank ernest dichter an austrian advertising guru |
| title_sub | Ernest Dichter ; an Austrian advertising guru |
| topic | Dichter, Ernest 1907- Dichter, Ernest 1907-1991 (DE-588)118525190 gnd Motivation research (Marketing) Werbewirkungsforschung (DE-588)4189648-8 gnd |
| topic_facet | Dichter, Ernest 1907- Dichter, Ernest 1907-1991 Motivation research (Marketing) Werbewirkungsforschung Aufsatzsammlung |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006021575.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016032994&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | UT tigerimtank AT kreuzerfranz atigerinthetankernestdichteranaustrianadvertisingguru |