Direktmarketing-Management: Grundlagen, Instrumente, Prozesse
Saved in:
| Previous Title: | Wirtz, Bernd W. Integriertes Direktmarketing |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Gabler
2009
|
| Edition: | 2., überarb. Aufl. |
| Subjects: | |
| Online Access: | Inhaltstext |
| Physical Description: | XV, 377 S. graph. Darst. 240 mm x 170 mm |
| ISBN: | 9783834902801 3834902802 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022822374 | ||
| 003 | DE-604 | ||
| 005 | 20140625 | ||
| 007 | t | ||
| 008 | 070925s2009 gw d||| |||| 00||| ger d | ||
| 015 | |a 07,N36,0718 |2 dnb | ||
| 016 | 7 | |a 985304162 |2 DE-101 | |
| 020 | |a 9783834902801 |c Gb. : ca. EUR 29.90 |9 978-3-8349-0280-1 | ||
| 020 | |a 3834902802 |c Gb. : ca. EUR 29.90 |9 3-8349-0280-2 | ||
| 024 | 3 | |a 9783834902801 | |
| 035 | |a (OCoLC)319858863 | ||
| 035 | |a (DE-599)DNB985304162 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-HE | ||
| 049 | |a DE-92 |a DE-523 |a DE-1049 |a DE-1102 |a DE-859 |a DE-945 |a DE-703 |a DE-12 |a DE-91 |a DE-19 |a DE-384 |a DE-1051 |a DE-11 |a DE-Eb1 |a DE-2070s | ||
| 082 | 0 | |a 658.872 |2 22/ger | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 330 |2 sdnb | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Wirtz, Bernd W. |d 1964- |e Verfasser |0 (DE-588)122331648 |4 aut | |
| 245 | 1 | 0 | |a Direktmarketing-Management |b Grundlagen, Instrumente, Prozesse |c Bernd W. Wirtz |
| 246 | 1 | 3 | |a Direktmarketing Management |
| 246 | 1 | 3 | |a Integriertes Direktmarketing |
| 250 | |a 2., überarb. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2009 | |
| 300 | |a XV, 377 S. |b graph. Darst. |c 240 mm x 170 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Direktmarketing |0 (DE-588)4012421-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 780 | 0 | 0 | |i 1. Aufl. (2005) u.d.T. |a Wirtz, Bernd W. |t Integriertes Direktmarketing |
| 856 | 4 | 2 | |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=2993150&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016027719 | |
Record in the Search Index
| _version_ | 1805089430496608256 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Wirtz, Bernd W. 1964- |
| author_GND | (DE-588)122331648 |
| author_facet | Wirtz, Bernd W. 1964- |
| author_role | aut |
| author_sort | Wirtz, Bernd W. 1964- |
| author_variant | b w w bw bww |
| building | Verbundindex |
| bvnumber | BV022822374 |
| classification_rvk | QP 621 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)319858863 (DE-599)DNB985304162 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2., überarb. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV022822374</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140625</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070925s2009 gw d||| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N36,0718</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">985304162</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783834902801</subfield><subfield code="c">Gb. : ca. EUR 29.90</subfield><subfield code="9">978-3-8349-0280-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3834902802</subfield><subfield code="c">Gb. : ca. EUR 29.90</subfield><subfield code="9">3-8349-0280-2</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783834902801</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)319858863</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB985304162</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-HE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.872</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 800f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wirtz, Bernd W.</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)122331648</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Direktmarketing-Management</subfield><subfield code="b">Grundlagen, Instrumente, Prozesse</subfield><subfield code="c">Bernd W. Wirtz</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Direktmarketing Management</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Integriertes Direktmarketing</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2., überarb. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Gabler</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 377 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">240 mm x 170 mm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Direktmarketing</subfield><subfield code="0">(DE-588)4012421-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">1. Aufl. (2005) u.d.T.</subfield><subfield code="a">Wirtz, Bernd W.</subfield><subfield code="t">Integriertes Direktmarketing</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=2993150&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016027719</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV022822374 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:40:35Z |
| indexdate | 2024-07-20T09:23:48Z |
| institution | BVB |
| isbn | 9783834902801 3834902802 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016027719 |
| oclc_num | 319858863 |
| open_access_boolean | |
| owner | DE-92 DE-523 DE-1049 DE-1102 DE-859 DE-945 DE-703 DE-12 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-384 DE-1051 DE-11 DE-Eb1 DE-2070s |
| owner_facet | DE-92 DE-523 DE-1049 DE-1102 DE-859 DE-945 DE-703 DE-12 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-384 DE-1051 DE-11 DE-Eb1 DE-2070s |
| physical | XV, 377 S. graph. Darst. 240 mm x 170 mm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Gabler |
| record_format | marc |
| spelling | Wirtz, Bernd W. 1964- Verfasser (DE-588)122331648 aut Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz Direktmarketing Management Integriertes Direktmarketing 2., überarb. Aufl. Wiesbaden Gabler 2009 XV, 377 S. graph. Darst. 240 mm x 170 mm txt rdacontent n rdamedia nc rdacarrier Direktmarketing (DE-588)4012421-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Direktmarketing (DE-588)4012421-6 s DE-604 1. Aufl. (2005) u.d.T. Wirtz, Bernd W. Integriertes Direktmarketing text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2993150&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Wirtz, Bernd W. 1964- Direktmarketing-Management Grundlagen, Instrumente, Prozesse Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4123623-3 |
| title | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_alt | Direktmarketing Management Integriertes Direktmarketing |
| title_auth | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_exact_search | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_exact_search_txtP | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_full | Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz |
| title_fullStr | Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz |
| title_full_unstemmed | Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz |
| title_old | Wirtz, Bernd W. Integriertes Direktmarketing |
| title_short | Direktmarketing-Management |
| title_sort | direktmarketing management grundlagen instrumente prozesse |
| title_sub | Grundlagen, Instrumente, Prozesse |
| topic | Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direktmarketing Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2993150&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT wirtzberndw direktmarketingmanagementgrundlageninstrumenteprozesse AT wirtzberndw direktmarketingmanagement AT wirtzberndw integriertesdirektmarketing |