Direktmarketing-Management: Grundlagen, Instrumente, Prozesse
Gespeichert in:
| Vorheriger Titel: | Wirtz, Bernd W. Integriertes Direktmarketing |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
2009
|
| Ausgabe: | 2., überarb. Aufl. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | XV, 377 S. graph. Darst. 240 mm x 170 mm |
| ISBN: | 9783834902801 3834902802 |
Internformat
MARC
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| 245 | 1 | 0 | |a Direktmarketing-Management |b Grundlagen, Instrumente, Prozesse |c Bernd W. Wirtz |
| 246 | 1 | 3 | |a Direktmarketing Management |
| 246 | 1 | 3 | |a Integriertes Direktmarketing |
| 250 | |a 2., überarb. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 2009 | |
| 300 | |a XV, 377 S. |b graph. Darst. |c 240 mm x 170 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 780 | 0 | 0 | |i 1. Aufl. (2005) u.d.T. |a Wirtz, Bernd W. |t Integriertes Direktmarketing |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-016027719 | |
Datensatz im Suchindex
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| author | Wirtz, Bernd W. 1964- |
| author_GND | (DE-588)122331648 |
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| building | Verbundindex |
| bvnumber | BV022822374 |
| classification_rvk | QP 621 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)319858863 (DE-599)DNB985304162 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2., überarb. Aufl. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV022822374 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:40:35Z |
| indexdate | 2024-07-20T09:23:48Z |
| institution | BVB |
| isbn | 9783834902801 3834902802 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016027719 |
| oclc_num | 319858863 |
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| physical | XV, 377 S. graph. Darst. 240 mm x 170 mm |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Gabler |
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| spelling | Wirtz, Bernd W. 1964- Verfasser (DE-588)122331648 aut Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz Direktmarketing Management Integriertes Direktmarketing 2., überarb. Aufl. Wiesbaden Gabler 2009 XV, 377 S. graph. Darst. 240 mm x 170 mm txt rdacontent n rdamedia nc rdacarrier Direktmarketing (DE-588)4012421-6 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Direktmarketing (DE-588)4012421-6 s DE-604 1. Aufl. (2005) u.d.T. Wirtz, Bernd W. Integriertes Direktmarketing text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2993150&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Wirtz, Bernd W. 1964- Direktmarketing-Management Grundlagen, Instrumente, Prozesse Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4123623-3 |
| title | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_alt | Direktmarketing Management Integriertes Direktmarketing |
| title_auth | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_exact_search | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_exact_search_txtP | Direktmarketing-Management Grundlagen, Instrumente, Prozesse |
| title_full | Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz |
| title_fullStr | Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz |
| title_full_unstemmed | Direktmarketing-Management Grundlagen, Instrumente, Prozesse Bernd W. Wirtz |
| title_old | Wirtz, Bernd W. Integriertes Direktmarketing |
| title_short | Direktmarketing-Management |
| title_sort | direktmarketing management grundlagen instrumente prozesse |
| title_sub | Grundlagen, Instrumente, Prozesse |
| topic | Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Direktmarketing Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2993150&prov=M&dok_var=1&dok_ext=htm |
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