Marketing research essentials:
When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the fiel...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. |
| Beschreibung: | getr. Zähl. Ill., graph. Darst., Kt. 1 CD-ROM (12 cm) |
| ISBN: | 9780470131985 |
Internformat
MARC
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| 520 | |a When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. | ||
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Datensatz im Suchindex
| _version_ | 1804137051321270272 |
|---|---|
| adam_text | CONTENTS IN BRIEF
1
The Role of
Marketing Research in Management
Decision Making
2
Appendix 1-А,
Careers in
Marketing Research 22
Appendix 1-B, Marketing Research
Ethics
29
2 Problem Definition,
Exploratory
Research,
and the
Research
Process
38
Appendix 2-А, Marketing Research
Proposal
66
3
Secondary
Data and Databases 70
Appendix 3-A,
Getting the Most Out of Google
99
4
Qualitative Research
106
5
Survey Research
140
6
Primary Data Collection: Observation
182
7
Primary Data Collection: Experimentation
208
8
The Concept of Measurement and Attitude Scales
240
9
Questionnaire Design
284
10
Basic Sampling Issues
326
11
Sample Size Determination
356
12
Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences
388
13
Bivariate Correlation and Regression
440
14
Communicating the Research Results and Managing Marketing Research
466
Appendix Statistical Tables A-1
|
| adam_txt |
CONTENTS IN BRIEF
1
The Role of
Marketing Research in Management
Decision Making
2
Appendix 1-А,
Careers in
Marketing Research 22
Appendix 1-B, Marketing Research
Ethics
29
2 Problem Definition,
Exploratory
Research,
and the
Research
Process
38
Appendix 2-А, Marketing Research
Proposal
66
3
Secondary
Data and Databases 70
Appendix 3-A,
Getting the Most Out of Google
99
4
Qualitative Research
106
5
Survey Research
140
6
Primary Data Collection: Observation
182
7
Primary Data Collection: Experimentation
208
8
The Concept of Measurement and Attitude Scales
240
9
Questionnaire Design
284
10
Basic Sampling Issues
326
11
Sample Size Determination
356
12
Data Processing, Fundamental Data Analysis, and the Statistical Testing of Differences
388
13
Bivariate Correlation and Regression
440
14
Communicating the Research Results and Managing Marketing Research
466
Appendix Statistical Tables A-1 |
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| any_adam_object_boolean | 1 |
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| ctrlnum | (OCoLC)255538293 (DE-599)BVBBV022787279 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| index_date | 2024-07-02T18:38:34Z |
| indexdate | 2024-07-09T21:06:09Z |
| institution | BVB |
| isbn | 9780470131985 |
| language | English |
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| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing research essentials Carl McDaniel ; Roger Gates SPSS 14.0 student version 6. ed. Hoboken, NJ Wiley 2008 getr. Zähl. Ill., graph. Darst., Kt. 1 CD-ROM (12 cm) txt rdacontent n rdamedia nc rdacarrier When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. Markedsanalyser Markedsinformation Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Gates, Roger Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015992694&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McDaniel, Carl D. 1941- Gates, Roger Marketing research essentials Markedsanalyser Markedsinformation Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 (DE-588)4151278-9 |
| title | Marketing research essentials |
| title_alt | SPSS 14.0 student version |
| title_auth | Marketing research essentials |
| title_exact_search | Marketing research essentials |
| title_exact_search_txtP | Marketing research essentials |
| title_full | Marketing research essentials Carl McDaniel ; Roger Gates |
| title_fullStr | Marketing research essentials Carl McDaniel ; Roger Gates |
| title_full_unstemmed | Marketing research essentials Carl McDaniel ; Roger Gates |
| title_short | Marketing research essentials |
| title_sort | marketing research essentials |
| topic | Markedsanalyser Markedsinformation Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Markedsanalyser Markedsinformation Marktforschung Einführung |
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