Made to stick: why some ideas survive and others die ; [with added material (now extra sticky)]
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Random House
2008
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Sample text Contributor biographical information Inhaltsverzeichnis |
| Beschreibung: | Orig. publ. in slightly different form in 2007 Includes bibliographical references (p. [259]-276) and index |
| Beschreibung: | 323 S. 22 cm |
| ISBN: | 9781400064281 |
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Datensatz im Suchindex
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| adam_text |
MADE TO STICK / HEATH, CHIP : C2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS INTRODUCTION: WHAT STICKS? 1. SIMPLE 2. UNEXPECTED
3. CONCRETE 4. CREDIBLE 5. EMOTIONAL 6. STORIES EPILOGUE: WHAT STICKS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| adam_txt |
MADE TO STICK / HEATH, CHIP : C2007 TABLE OF CONTENTS /
INHALTSVERZEICHNIS INTRODUCTION: WHAT STICKS? 1. SIMPLE 2. UNEXPECTED
3. CONCRETE 4. CREDIBLE 5. EMOTIONAL 6. STORIES EPILOGUE: WHAT STICKS.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
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| any_adam_object_boolean | 1 |
| author | Heath, Chip Heath, Dan 1973- |
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| author_facet | Heath, Chip Heath, Dan 1973- |
| author_role | aut aut |
| author_sort | Heath, Chip |
| author_variant | c h ch d h dh |
| building | Verbundindex |
| bvnumber | BV022786789 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1033 |
| callnumber-raw | HM1033 |
| callnumber-search | HM1033 |
| callnumber-sort | HM 41033 |
| callnumber-subject | HM - Sociology |
| classification_rvk | AP 17480 CV 9500 QP 634 |
| ctrlnum | (OCoLC)635265112 (DE-599)DNB 2006046467 |
| dewey-full | 302/.13 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302/.13 |
| dewey-search | 302/.13 |
| dewey-sort | 3302 213 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Soziologie Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022786789 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T18:38:22Z |
| indexdate | 2025-01-17T04:07:51Z |
| institution | BVB |
| isbn | 9781400064281 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015992211 |
| oclc_num | 635265112 |
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| physical | 323 S. 22 cm |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Random House |
| record_format | marc |
| spellingShingle | Heath, Chip Heath, Dan 1973- Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] Social psychology Contagion (Social psychology) Context effects (Psychology) Realisierung (DE-588)4294084-9 gnd Wahrnehmung (DE-588)4064317-7 gnd Idee (DE-588)4026475-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4294084-9 (DE-588)4064317-7 (DE-588)4026475-0 (DE-588)4065541-6 |
| title | Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] |
| title_auth | Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] |
| title_exact_search | Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] |
| title_exact_search_txtP | Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] |
| title_full | Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] Chip Heath & Dan Heath |
| title_fullStr | Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] Chip Heath & Dan Heath |
| title_full_unstemmed | Made to stick why some ideas survive and others die ; [with added material (now extra sticky)] Chip Heath & Dan Heath |
| title_short | Made to stick |
| title_sort | made to stick why some ideas survive and others die with added material now extra sticky |
| title_sub | why some ideas survive and others die ; [with added material (now extra sticky)] |
| topic | Social psychology Contagion (Social psychology) Context effects (Psychology) Realisierung (DE-588)4294084-9 gnd Wahrnehmung (DE-588)4064317-7 gnd Idee (DE-588)4026475-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Social psychology Contagion (Social psychology) Context effects (Psychology) Realisierung Wahrnehmung Idee Werbung |
| url | http://www.loc.gov/catdir/toc/fy0711/2006046467.html http://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html http://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html http://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015992211&sequence=000005&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Würzburg Teilbibliothek SHL, Raum I.2.11
| Signatur: |
1340 AP 17480 H437 |
|---|---|
| Exemplar 1 | nicht ausleihbar Verfügbar Bestellen |