Global marketing management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2008
|
| Ausgabe: | 4. ed., internat. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 682 S. Ill., Kt. |
| ISBN: | 9780471755272 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV022783062 | ||
| 003 | DE-604 | ||
| 005 | 20090803 | ||
| 007 | t | ||
| 008 | 070919s2008 xxuab|| |||| 00||| eng d | ||
| 020 | |a 9780471755272 |9 978-0-471-75527-2 | ||
| 035 | |a (OCoLC)78622698 | ||
| 035 | |a (DE-599)BVBBV022783062 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1049 |a DE-1051 |a DE-703 |a DE-945 |a DE-Aug4 |a DE-M347 |a DE-526 |a DE-11 |a DE-188 |a DE-2070s | ||
| 050 | 0 | |a HF1416 | |
| 082 | 0 | |a 658.84 |2 22 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Kotabe, Masaaki |d 1954- |e Verfasser |0 (DE-588)137231857 |4 aut | |
| 245 | 1 | 0 | |a Global marketing management |c Masaaki Kotabe ; Kristiaan Helsen |
| 250 | |a 4. ed., internat. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2008 | |
| 300 | |a XXII, 682 S. |b Ill., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Entreprises multinationales - Gestion | |
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Internationale ondernemingen |2 gtt | |
| 650 | 7 | |a Management |2 gtt | |
| 650 | 4 | |a Marketing international - Gestion | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a International business enterprises |x Management | |
| 650 | 0 | 7 | |a Internationaler Wettbewerb |0 (DE-588)4027415-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Multinationales Unternehmen |0 (DE-588)4075092-9 |D s |
| 689 | 1 | 1 | |a Internationaler Wettbewerb |0 (DE-588)4027415-9 |D s |
| 689 | 1 | 2 | |a Produktmanagement |0 (DE-588)4125960-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
| 689 | 2 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Helsen, Kristiaan |e Verfasser |4 aut | |
| 856 | 4 | |q text/pdf |u http://www.gbv.de/dms/hbz/toc/ht015210483.pdf |3 Inhaltsverzeichnis | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015988534 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804137045450293248 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Kotabe, Masaaki 1954- Helsen, Kristiaan |
| author_GND | (DE-588)137231857 |
| author_facet | Kotabe, Masaaki 1954- Helsen, Kristiaan |
| author_role | aut aut |
| author_sort | Kotabe, Masaaki 1954- |
| author_variant | m k mk k h kh |
| building | Verbundindex |
| bvnumber | BV022783062 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)78622698 (DE-599)BVBBV022783062 |
| dewey-full | 658.84 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.84 |
| dewey-search | 658.84 |
| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 4. ed., internat. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02605nam a2200649zc 4500</leader><controlfield tag="001">BV022783062</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090803 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070919s2008 xxuab|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780471755272</subfield><subfield code="9">978-0-471-75527-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)78622698</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022783062</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.84</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotabe, Masaaki</subfield><subfield code="d">1954-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137231857</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing management</subfield><subfield code="c">Masaaki Kotabe ; Kristiaan Helsen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed., internat. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 682 S.</subfield><subfield code="b">Ill., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entreprises multinationales - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internationale ondernemingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing international - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Multinationales Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business enterprises</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationaler Wettbewerb</subfield><subfield code="0">(DE-588)4027415-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Multinationales Unternehmen</subfield><subfield code="0">(DE-588)4075092-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Internationaler Wettbewerb</subfield><subfield code="0">(DE-588)4027415-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Helsen, Kristiaan</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="q">text/pdf</subfield><subfield code="u">http://www.gbv.de/dms/hbz/toc/ht015210483.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015988534</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV022783062 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:37:01Z |
| indexdate | 2024-07-09T21:06:03Z |
| institution | BVB |
| isbn | 9780471755272 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015988534 |
| oclc_num | 78622698 |
| open_access_boolean | |
| owner | DE-1049 DE-1051 DE-703 DE-945 DE-Aug4 DE-M347 DE-526 DE-11 DE-188 DE-2070s |
| owner_facet | DE-1049 DE-1051 DE-703 DE-945 DE-Aug4 DE-M347 DE-526 DE-11 DE-188 DE-2070s |
| physical | XXII, 682 S. Ill., Kt. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Global marketing management Masaaki Kotabe ; Kristiaan Helsen 4. ed., internat. ed. Hoboken, NJ Wiley 2008 XXII, 682 S. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier Entreprises multinationales - Gestion Internationale marketing gtt Internationale ondernemingen gtt Management gtt Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Internationaler Wettbewerb (DE-588)4027415-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Multinationales Unternehmen (DE-588)4075092-9 s Internationaler Wettbewerb (DE-588)4027415-9 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Globalisierung (DE-588)4557997-0 s 2\p DE-604 Helsen, Kristiaan Verfasser aut text/pdf http://www.gbv.de/dms/hbz/toc/ht015210483.pdf Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotabe, Masaaki 1954- Helsen, Kristiaan Global marketing management Entreprises multinationales - Gestion Internationale marketing gtt Internationale ondernemingen gtt Management gtt Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd Produktmanagement (DE-588)4125960-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4027415-9 (DE-588)4125431-4 (DE-588)4075092-9 (DE-588)4557997-0 (DE-588)4125960-9 (DE-588)4168907-0 |
| title | Global marketing management |
| title_auth | Global marketing management |
| title_exact_search | Global marketing management |
| title_exact_search_txtP | Global marketing management |
| title_full | Global marketing management Masaaki Kotabe ; Kristiaan Helsen |
| title_fullStr | Global marketing management Masaaki Kotabe ; Kristiaan Helsen |
| title_full_unstemmed | Global marketing management Masaaki Kotabe ; Kristiaan Helsen |
| title_short | Global marketing management |
| title_sort | global marketing management |
| topic | Entreprises multinationales - Gestion Internationale marketing gtt Internationale ondernemingen gtt Management gtt Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Internationaler Wettbewerb (DE-588)4027415-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Globalisierung (DE-588)4557997-0 gnd Produktmanagement (DE-588)4125960-9 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Entreprises multinationales - Gestion Internationale marketing Internationale ondernemingen Management Marketing international - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Internationaler Wettbewerb Internationales Marketing Globalisierung Produktmanagement Marketingmanagement |
| url | http://www.gbv.de/dms/hbz/toc/ht015210483.pdf |
| work_keys_str_mv | AT kotabemasaaki globalmarketingmanagement AT helsenkristiaan globalmarketingmanagement |