Competency requirements in marketing and sales: conceptual foundations and results of a correspondence analysis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Nürnberg
Univ. Erlangen-Nürnberg, Lehrstuhl für Marketing
2007
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| Schriftenreihe: | Arbeitspapiere / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
149 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 15 Bl. graph. Darst. |
Internformat
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| 245 | 1 | 0 | |a Competency requirements in marketing and sales |b conceptual foundations and results of a correspondence analysis |c Verena Luetke |
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Datensatz im Suchindex
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| adam_text |
I
Table of Contents
List of Figures II
List of Tables U
1 Introduction 1
2 Conceptual Foundations of the Concept of Competency 2
2.1 Defining Competency 2
2.2 A Componential Model of Competency 5
2.3 The Purposes of Competencies in Human Resource Management 6
3 The Concept of Competency in a Marketing and Sales Context 8
3.1 Data Collection and Research Method 8
3.2 Results 9
3.2.1 Content Analysis 9
3.2.2 Correspondence Analysis 10
3.2.2.1 General Information about the Method of Correspondence
Analysis and its Application in Marketing Research 10
3.2.2.2 Findings and Interpretation 11
3.3 Limitations 14
4 Implications for Future Research 15
Appendix Ill
References IV
n
List of Figures
Figure 1: Competency Causal Flow Model 3
Figure 2: A Model of Effective Action 4
Figure 3: The Purposes of Competencies in HRM 7
Figure 4: Competency Requirements in the Marketing and Sales Department 9
Figure 5: Two dimensional Correspondence Analysis Map 13
List of Tables
Table 1: Correspondence Table 10
Table 2: Summary 12 |
| adam_txt |
I
Table of Contents
List of Figures II
List of Tables U
1 Introduction 1
2 Conceptual Foundations of the Concept of Competency 2
2.1 Defining Competency 2
2.2 A Componential Model of Competency 5
2.3 The Purposes of Competencies in Human Resource Management 6
3 The Concept of Competency in a Marketing and Sales Context 8
3.1 Data Collection and Research Method 8
3.2 Results 9
3.2.1 Content Analysis 9
3.2.2 Correspondence Analysis 10
3.2.2.1 General Information about the Method of Correspondence
Analysis and its Application in Marketing Research 10
3.2.2.2 Findings and Interpretation 11
3.3 Limitations 14
4 Implications for Future Research 15
Appendix Ill
References IV
n
List of Figures
Figure 1: Competency Causal Flow Model 3
Figure 2: A Model of Effective Action 4
Figure 3: The Purposes of Competencies in HRM 7
Figure 4: Competency Requirements in the Marketing and Sales Department 9
Figure 5: Two dimensional Correspondence Analysis Map 13
List of Tables
Table 1: Correspondence Table 10
Table 2: Summary 12 |
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| index_date | 2024-07-02T18:35:49Z |
| indexdate | 2024-09-07T00:07:59Z |
| institution | BVB |
| language | English |
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| physical | VII, 15 Bl. graph. Darst. |
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| spelling | Lütke, Verena Verfasser (DE-588)138426082 aut Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis Verena Luetke Nürnberg Univ. Erlangen-Nürnberg, Lehrstuhl für Marketing 2007 VII, 15 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Arbeitspapiere / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing 149 Marketing (DE-588)4037589-4 gnd rswk-swf Kompetenz (DE-588)4129507-9 gnd rswk-swf Marketing (DE-588)4037589-4 s Kompetenz (DE-588)4129507-9 s DE-604 Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing Arbeitspapiere 149 (DE-604)BV010343392 149 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015985153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lütke, Verena Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis Marketing (DE-588)4037589-4 gnd Kompetenz (DE-588)4129507-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4129507-9 |
| title | Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis |
| title_auth | Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis |
| title_exact_search | Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis |
| title_exact_search_txtP | Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis |
| title_full | Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis Verena Luetke |
| title_fullStr | Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis Verena Luetke |
| title_full_unstemmed | Competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis Verena Luetke |
| title_short | Competency requirements in marketing and sales |
| title_sort | competency requirements in marketing and sales conceptual foundations and results of a correspondence analysis |
| title_sub | conceptual foundations and results of a correspondence analysis |
| topic | Marketing (DE-588)4037589-4 gnd Kompetenz (DE-588)4129507-9 gnd |
| topic_facet | Marketing Kompetenz |
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