Alternatives to Discounts: What value is attached to sales promotions in the automotive sector?: a Methodical Approach to Avoiding the Discount Spiral
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mannheim
Universität Mannheim Institut f. Marktorientierte Unternehmensführung
2007
|
| Schriftenreihe: | Series Management-Know-how
M99 |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 26 Bl. graph. Darst. 300 mm x 210 mm |
| ISBN: | 9783893333578 3893333576 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV022713667 | ||
| 003 | DE-604 | ||
| 005 | 20101022 | ||
| 007 | t | ||
| 008 | 070904s2007 d||| |||| 00||| eng d | ||
| 015 | |a 07,N36,0447 |2 dnb | ||
| 016 | 7 | |a 985289554 |2 DE-101 | |
| 020 | |a 9783893333578 |c Pb. : EUR 25.00 |9 978-3-89333-357-8 | ||
| 020 | |a 3893333576 |c Pb. : EUR 25.00 |9 3-89333-357-6 | ||
| 024 | 3 | |a 9783893333578 | |
| 035 | |a (OCoLC)216916648 | ||
| 035 | |a (DE-599)DNB985289554 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-1051 | ||
| 084 | |a QR 524 |0 (DE-625)142043: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 380 |2 sdnb | ||
| 100 | 1 | |a Bauer, Hans H. |d 1947- |e Verfasser |0 (DE-588)123043999 |4 aut | |
| 245 | 1 | 0 | |a Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? |b a Methodical Approach to Avoiding the Discount Spiral |c H. H. Bauer ; G. Görtz ; S. Exler |
| 264 | 1 | |a Mannheim |b Universität Mannheim Institut f. Marktorientierte Unternehmensführung |c 2007 | |
| 300 | |a 26 Bl. |b graph. Darst. |c 300 mm x 210 mm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Series Management-Know-how |v M99 | |
| 700 | 1 | |a Görtz, Gunnar |e Verfasser |0 (DE-588)124642314 |4 aut | |
| 700 | 1 | |a Exler, Stefanie |e Verfasser |0 (DE-588)130230030 |4 aut | |
| 830 | 0 | |a Series Management-Know-how |v M99 |w (DE-604)BV013851118 |9 M99 | |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015919483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015919483 | ||
Datensatz im Suchindex
| _version_ | 1804136935735689216 |
|---|---|
| adam_text | BAUER/GORTZ/EXLER
ALTERNATIVES TO DISCOUNTS IN THE AUTOMOTIVE SECTOR
TABLE OF CONTENTS
1. THE INCREASING IMPORTANCE OF SALES PROMOTIONS IN THE AUTOMOTIVE
SECTOR
1
2. A TYPOLOGY OF SALES PROMOTION TOOLS IN THE AUTOMOTIVE SECTOR 3
2.1. CUSTOMER-ORIENTED SALES PROMOTION TOOLS IN THE AUTOMOTIVE SECTOR 3
2.2. MONETARY PROMOTIONS 4
2.2.1. REDUCTION OF PURCHASE PRICE 4
2.2.2. REDUCTION OF OVERHEAD COSTS 6
2.3. NON-MONETARY PROMOTIONS 7
2.3.1. PRODUCT PROMOTIONS 7
2.3.2. SERVICE PROMOTIONS 8
3. THE VALUE OF INDIVIDUAL SALES PROMOTION INSTRUMENTS FROM A
CUSTOMER PERSPECTIVE - AN EMPIRICAL STUDY 9
3.1. METHODICAL APPROACH 9
3.2. ANALYZED PROMOTIONAL OFFERS 11
3.3. DESCRIPTION OF SAMPLE 13
3.4. RESULTS OF THE DATA ANALYSIS 13
3.4.1. BASIS FOR EVALUATING THE INDIVDUAL MEASURES 13
3.4.2. MONETARY PROMOTIONS 15
3.4.2.1. PURCHASE PRICE REDUCTION 15
3.4.2.2. REDUCTION OF OVERHEAD COSTS 16
3.4.3. NON-MONETARY PROMOTIONS 17
3.4.3.1. PRODUCT PROMOTIONS 17
3.4.3.2. SERVICE PROMOTIONS 18
3.4.4. CUSTOMER SEGMENTATION 19
24
4. CONCLUSION *
PPN: 271030720
TITEL: ALTERNATIVES TO DISCOUNTS: WHAT VALUE IS ATTACHED TO SALES
PROMOTIONS IN THE AUTOMOTIVE
SECTOR? : A METHODICAL APPROACH TO AVOIDING THE DISCOUNT SPIRAL / H. H.
BAUER; G. GOERTZ; S. EXLER.
- MANNHEIM : UNIVERSITAET MANNHEIM INSTITUT F. MARKTORIENTIERTE
UNTERNEHMENSFUEHRUNG, 2007
ISBN: 978-3-89333-357-8PB.EUR 25.00; 3-89333-357-6PB.EUR 25.00
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND
|
| adam_txt |
BAUER/GORTZ/EXLER
ALTERNATIVES TO DISCOUNTS IN THE AUTOMOTIVE SECTOR
TABLE OF CONTENTS
1. THE INCREASING IMPORTANCE OF SALES PROMOTIONS IN THE AUTOMOTIVE
SECTOR
1
2. A TYPOLOGY OF SALES PROMOTION TOOLS IN THE AUTOMOTIVE SECTOR 3
2.1. CUSTOMER-ORIENTED SALES PROMOTION TOOLS IN THE AUTOMOTIVE SECTOR 3
2.2. MONETARY PROMOTIONS 4
2.2.1. REDUCTION OF PURCHASE PRICE 4
2.2.2. REDUCTION OF OVERHEAD COSTS 6
2.3. NON-MONETARY PROMOTIONS 7
2.3.1. PRODUCT PROMOTIONS 7
2.3.2. SERVICE PROMOTIONS 8
3. THE VALUE OF INDIVIDUAL SALES PROMOTION INSTRUMENTS FROM A
CUSTOMER PERSPECTIVE - AN EMPIRICAL STUDY 9
3.1. METHODICAL APPROACH 9
3.2. ANALYZED PROMOTIONAL OFFERS 11
3.3. DESCRIPTION OF SAMPLE 13
3.4. RESULTS OF THE DATA ANALYSIS 13
3.4.1. BASIS FOR EVALUATING THE INDIVDUAL MEASURES 13
3.4.2. MONETARY PROMOTIONS 15
3.4.2.1. PURCHASE PRICE REDUCTION 15
3.4.2.2. REDUCTION OF OVERHEAD COSTS 16
3.4.3. NON-MONETARY PROMOTIONS 17
3.4.3.1. PRODUCT PROMOTIONS 17
3.4.3.2. SERVICE PROMOTIONS 18
3.4.4. CUSTOMER SEGMENTATION 19
24
4. CONCLUSION *
PPN: 271030720
TITEL: ALTERNATIVES TO DISCOUNTS: WHAT VALUE IS ATTACHED TO SALES
PROMOTIONS IN THE AUTOMOTIVE
SECTOR? : A METHODICAL APPROACH TO AVOIDING THE DISCOUNT SPIRAL / H. H.
BAUER; G. GOERTZ; S. EXLER.
- MANNHEIM : UNIVERSITAET MANNHEIM INSTITUT F. MARKTORIENTIERTE
UNTERNEHMENSFUEHRUNG, 2007
ISBN: 978-3-89333-357-8PB.EUR 25.00; 3-89333-357-6PB.EUR 25.00
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Bauer, Hans H. 1947- Görtz, Gunnar Exler, Stefanie |
| author_GND | (DE-588)123043999 (DE-588)124642314 (DE-588)130230030 |
| author_facet | Bauer, Hans H. 1947- Görtz, Gunnar Exler, Stefanie |
| author_role | aut aut aut |
| author_sort | Bauer, Hans H. 1947- |
| author_variant | h h b hh hhb g g gg s e se |
| building | Verbundindex |
| bvnumber | BV022713667 |
| classification_rvk | QR 524 |
| ctrlnum | (OCoLC)216916648 (DE-599)DNB985289554 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01720nam a2200397 cb4500</leader><controlfield tag="001">BV022713667</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20101022 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070904s2007 d||| |||| 00||| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N36,0447</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">985289554</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783893333578</subfield><subfield code="c">Pb. : EUR 25.00</subfield><subfield code="9">978-3-89333-357-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3893333576</subfield><subfield code="c">Pb. : EUR 25.00</subfield><subfield code="9">3-89333-357-6</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783893333578</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)216916648</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB985289554</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 524</subfield><subfield code="0">(DE-625)142043:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">380</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bauer, Hans H.</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123043999</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Alternatives to Discounts: What value is attached to sales promotions in the automotive sector?</subfield><subfield code="b">a Methodical Approach to Avoiding the Discount Spiral</subfield><subfield code="c">H. H. Bauer ; G. Görtz ; S. Exler</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mannheim</subfield><subfield code="b">Universität Mannheim Institut f. Marktorientierte Unternehmensführung</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">26 Bl.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">300 mm x 210 mm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Series Management-Know-how</subfield><subfield code="v">M99</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Görtz, Gunnar</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124642314</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Exler, Stefanie</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130230030</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Series Management-Know-how</subfield><subfield code="v">M99</subfield><subfield code="w">(DE-604)BV013851118</subfield><subfield code="9">M99</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015919483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015919483</subfield></datafield></record></collection> |
| id | DE-604.BV022713667 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:27:25Z |
| indexdate | 2024-07-09T21:04:18Z |
| institution | BVB |
| isbn | 9783893333578 3893333576 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015919483 |
| oclc_num | 216916648 |
| open_access_boolean | |
| owner | DE-12 DE-1051 |
| owner_facet | DE-12 DE-1051 |
| physical | 26 Bl. graph. Darst. 300 mm x 210 mm |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Universität Mannheim Institut f. Marktorientierte Unternehmensführung |
| record_format | marc |
| series | Series Management-Know-how |
| series2 | Series Management-Know-how |
| spelling | Bauer, Hans H. 1947- Verfasser (DE-588)123043999 aut Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral H. H. Bauer ; G. Görtz ; S. Exler Mannheim Universität Mannheim Institut f. Marktorientierte Unternehmensführung 2007 26 Bl. graph. Darst. 300 mm x 210 mm txt rdacontent n rdamedia nc rdacarrier Series Management-Know-how M99 Görtz, Gunnar Verfasser (DE-588)124642314 aut Exler, Stefanie Verfasser (DE-588)130230030 aut Series Management-Know-how M99 (DE-604)BV013851118 M99 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015919483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bauer, Hans H. 1947- Görtz, Gunnar Exler, Stefanie Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral Series Management-Know-how |
| title | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral |
| title_auth | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral |
| title_exact_search | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral |
| title_exact_search_txtP | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral |
| title_full | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral H. H. Bauer ; G. Görtz ; S. Exler |
| title_fullStr | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral H. H. Bauer ; G. Görtz ; S. Exler |
| title_full_unstemmed | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? a Methodical Approach to Avoiding the Discount Spiral H. H. Bauer ; G. Görtz ; S. Exler |
| title_short | Alternatives to Discounts: What value is attached to sales promotions in the automotive sector? |
| title_sort | alternatives to discounts what value is attached to sales promotions in the automotive sector a methodical approach to avoiding the discount spiral |
| title_sub | a Methodical Approach to Avoiding the Discount Spiral |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015919483&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013851118 |
| work_keys_str_mv | AT bauerhansh alternativestodiscountswhatvalueisattachedtosalespromotionsintheautomotivesectoramethodicalapproachtoavoidingthediscountspiral AT gortzgunnar alternativestodiscountswhatvalueisattachedtosalespromotionsintheautomotivesectoramethodicalapproachtoavoidingthediscountspiral AT exlerstefanie alternativestodiscountswhatvalueisattachedtosalespromotionsintheautomotivesectoramethodicalapproachtoavoidingthediscountspiral |