Driving innovation: intellectual property strategies for a dynamic world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge Univ. Press
2008
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VIII, 415 S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | DRIVING INNOVATION INTELLECTUAL PROPERTY STRATEGIES FOR A DYNAMIC WORLD
MICHAEL A. GOLLIN PARTNER, VENABLE LLP ADJUNCT PROFESSOR, GEORGETOWN
UNIVERSITY MCDONOUGH SCHOOL OF BUSINESS CAMBRIDGE UNIVERSITY PRESS
CONTENTS FOREWORD PAGE IX PREFACE XI ACKNOWLEDGMENTS XIII ABBREVIATIONS
XV INTRODUCTION: THE INVISIBLE INFRASTRUCTURE OF INNOVATION 1 PART I.
INTELLECTUAL PROPERTY DYNAMICS IN SOCIETY 1 INTELLECTUAL PROPERTY AND
THE INNOVATION CYCLE 11 INNOVATION AND CREATIVE DESTRUCTION 11 A
BRIEFHISTORYOF INNOVATION 12 THE REASONSFOR INNOVATION 13 THE INNOVATION
CYCLE 15 THE THREE STAGES OFTHE INNOVATION CYCLE 17 THE DARK SIDE
OFINNOVATION 20 2 THE RISE OF THE INTELLECTUAL PROPERTY SYSTEM 22
DEFINING INTELLECTUAL PROPERTY 22 THE RISE OF INTELLECTUAL PROPERTY 24
THE ORIGINS OF INTELLECTUAL PROPERTY 26 THE VENETIAN INNOVATION 2 9
EVOLUTION OFTHE MODEM INTELLECTUAL PROPERTY SYSTEM 31 3 KEEPING DIE
SYSTEM IN BALANCE: EXCLUSION AND ACCESS 36 INTELLECTUAL PROPERTY PRO AND
CON 36 RATIONALE FOR INTELLECTUAL PROPERTY 37 CRITICISM OF INTELLECTUAL
PROPERTY 40 THE LIMITS OFTHE PUBLIC DOMAIN 45 MAPPING THE ACCESSIBLE
DOMAIN 48 ACHIEVING BALANCE 51 TENSIONS IN THE GLOBAL IP SYSTEM 53 FROM
THE PAST TO THE FUTURE 56 PART II. BASICS OF MANAGING INTELLECTUAL
PROPERTY IN ORGANIZATIONS 4 THE INNOVATION TREE: INTELLECTUAL PROPERTY
RIGHTS AND HOW THEYGROW 63 VI CONTENTS THEFORESTFOR THE TREES 63 THE
INNOVATION TREE AS METAPHORFOR INTELLECTUAL PROPERTY 64 THE OLD AND THE
NEW 64 DIFFERENCES FROM COUNTRY TO COUNTRY 65 A GUIDE TO TYPES OF
INTELLECTUAL PROPERTY RIGHTS 66 INTERACTIONS BETWEEN DIFFERENT TYPES OF
INTELLECTUAL PROPERTY 78 AN INNOVATION FOREST 81 5 THE ABCDS OF
INTELLECTUAL PROPERTY: FLOW AND INFRINGEMENT OF RIGHTS 84 WHATCANFLOW?
85 INFRINGEMENT - THE MASTER MODEL 92 IPASA MOTORFOR THE INNOVATION
CYCLE 94 6 THE ROLE OF COMMUNITIES IN INNOVATION 97 INNOVATION MADE IN
COMMUNITIES 97 PRIVATE COMMUNITIES 98 MIXED COMMUNITIES 106
MULTINATIONAL RESEARCH CONSORTIA 109 GLOBAL INITIATIVES 111 OPEN
INNOVATION COMMUNITIES 112 7 THE INNOVATION CHIEF 115 TYPES OF
INNOVATION CHIEFS 115 THE IMPORTANCE OF LEADERSHIP 116 THE INNOVATION
TEAM 119 DRUCKER S VIEWS ON MANAGING INNOVATION 122 OTHER VIEWS ON
CORPORATE INNOVATION MANAGEMENT 124 INTELLECTUAL ASSET MANAGEMENT IN
CORPORATIONS 126 MANAGING INNOVATION OUTSIDE OFBUSINESSES 127 PART III.
STEPS TO STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY A: PLANNING 8
BECOMING STRATEGIE 131 LEVELS OFLP MANAGEMENT 131 WHAT IS STRATEGIE
MANAGEMENT OF INTELLECTUAL PROPERTY? 136 FORM A STRATEGY 13 9 IMPLEMENT
THE PLAN 145 9 STRATEGY TOOLS: POLICIES AND PRACTICES FOR MANAGING
INTELLECTUAL PROPERTY 147 THE SIX PS: POLICIES AND PRACTICES 147 COST
MANAGEMENT ISSUES 159 STRATEGIE REASSESSMENT 161 10 A MENU OF STRATEGY
OPTIONS 163 GENERAL GOALS FOR IP MANAGEMENT 163 CONTENTS VII GENERALIZED
IP STRATEGIES 164 PATENT STRATEGIES 172 TRADE SECRET STRATEGIES 178
TRADEMARK STRATEGIES 179 COPYRIGHT STRATEGIES 181 B: ASSESSMENT 11
EVALUATING INTERNAI RESOURCES AND THE EXTERNAL ENVIRONMENT 184 INTERNAI
EVALUATION 185 EXTERNAL EVALUATION: ASSESSING THE ENVIRONMENT 198 12
PLACING A FINANCIAL VALUE ON INTELLECTUAL PROPERTY ASSETS 207 THE
IMPORTANCE OFLP VALUATION 207 THRESHOLD QUESTIONS 210 COST (SUNK OR
REPLACEMENT) 211 INCOME (NET PRESENT VALUE OR DISCOUNT CASH VALUE) 214
MARKET VALUE (COMPARABLES) 21 7 HYBRID METHODS 218 C: IMPLEMENTATION 13
ACCESSING INNOVATIONS OF OTHERS 226 IMPLEMENTATION AS PART OF PLANNING
226 SIMPLIFY, SIMPLIFY 227 WHEN ACCESS IS READILY AVAILABLE 229 WHEN
ACCESS ISNOT READILY AVAILABLE 231 14 ACQUIRING AND POLICING
INTELLECTUAL PROPERTY RIGHTS 239 PROTECTING INNOVATIONS FROM INSIDE THE
ORGANIZATION 239 INNOVATION TRIAGE 240 ENFORCEMENT 253 15 DOING
INNOVATION DEALS 263 BASIC PRINCIPLES OFLP TRANSACTIONS 264 ACQUIRING IP
OWNERSHIP 265 OWNING INTELLECTUAL PROPERTY RIGHTS 266 TYPES OFTRANSFER
268 PIVOTAI TERMSFOR IP TRANSACTIONS 278 DOING DEALS 284 PART IV.
STRATEGIES ON A GLOBAL STAGE 16 ORGANIZATION-SPECIFIC STRATEGIES 289
DIFFEREN T GROWTH STAGES 289 DIFFERENT INDUSTRIES AND SECTORS 291
DIFFERENT TECHNOLOGIES 301 17 A COMPARISON OF NATIONAL INTELLECTUAL
PROPERTY SYSTEMS 308 SIMILARITIES AND DIFFERENCES AMONG NATIONS 30 8 A
BRIEFTOUR OFLP SYSTEMS AROUND THE WORLD 315 VIII CONTENTS 18 GLOBAL
CHALLENGES FOR MANAGING INTELLECTUAL PROPERTY 322 SECURITIZATION OFLP
RIGHTS 322 BRANDED AND GENERIC DRUG COMPANIES: COMPETING AT BOUNDARIES
OF TIME AND GEOGRAPHY 325 HOMELAND SECURITY TECHNOLOGY 331 CULTIVATING
OUR GARDEN: PROMOTING ENVIRONMENTAL TECHNOLOGY WITH INTELLECTUAL
PROPERTY 333 REGULATING BIOTECHNOLOGY WITH INTELLECTUAL PROPERTY LAW 336
FUTURE IP SCENARIOS 338 19 INTELLECTUAL PROPERTY, INNOVATION, AND
FREEDOM 342 APPENDIX A. EXCERPTS FROM TRIPS AGREEMENT 346 APPENDIXB.
INTELLECTUAL PROPERTY NON-POLICY 361 APPENDIX C. INTELLECTUAL PROPERTY
ASSESSMENT QUESTIONNAIRE 365 APPENDIX D. RESEARCH TOOLS FOR OBTAINING
INTELLECTUAL PROPERTY INFORMATION 376 BIBLIOGRAPHY 379 INDEX 390
|
| adam_txt |
DRIVING INNOVATION INTELLECTUAL PROPERTY STRATEGIES FOR A DYNAMIC WORLD
MICHAEL A. GOLLIN PARTNER, VENABLE LLP ADJUNCT PROFESSOR, GEORGETOWN
UNIVERSITY MCDONOUGH SCHOOL OF BUSINESS CAMBRIDGE UNIVERSITY PRESS
CONTENTS FOREWORD PAGE IX PREFACE XI ACKNOWLEDGMENTS XIII ABBREVIATIONS
XV INTRODUCTION: THE INVISIBLE INFRASTRUCTURE OF INNOVATION 1 PART I.
INTELLECTUAL PROPERTY DYNAMICS IN SOCIETY 1 INTELLECTUAL PROPERTY AND
THE INNOVATION CYCLE 11 INNOVATION AND CREATIVE DESTRUCTION 11 A
BRIEFHISTORYOF INNOVATION 12 THE REASONSFOR INNOVATION 13 THE INNOVATION
CYCLE 15 THE THREE STAGES OFTHE INNOVATION CYCLE 17 THE DARK SIDE
OFINNOVATION 20 2 THE RISE OF THE INTELLECTUAL PROPERTY SYSTEM 22
DEFINING INTELLECTUAL PROPERTY 22 THE RISE OF INTELLECTUAL PROPERTY 24
THE ORIGINS OF INTELLECTUAL PROPERTY 26 THE VENETIAN INNOVATION 2 9
EVOLUTION OFTHE MODEM INTELLECTUAL PROPERTY SYSTEM 31 3 KEEPING DIE
SYSTEM IN BALANCE: EXCLUSION AND ACCESS 36 INTELLECTUAL PROPERTY PRO AND
CON 36 RATIONALE FOR INTELLECTUAL PROPERTY 37 CRITICISM OF INTELLECTUAL
PROPERTY 40 THE LIMITS OFTHE PUBLIC DOMAIN 45 MAPPING THE ACCESSIBLE
DOMAIN 48 ACHIEVING BALANCE 51 TENSIONS IN THE GLOBAL IP SYSTEM 53 FROM
THE PAST TO THE FUTURE 56 PART II. BASICS OF MANAGING INTELLECTUAL
PROPERTY IN ORGANIZATIONS 4 THE INNOVATION TREE: INTELLECTUAL PROPERTY
RIGHTS AND HOW THEYGROW 63 VI CONTENTS THEFORESTFOR THE TREES 63 THE
INNOVATION TREE AS METAPHORFOR INTELLECTUAL PROPERTY 64 THE OLD AND THE
NEW 64 DIFFERENCES FROM COUNTRY TO COUNTRY 65 A GUIDE TO TYPES OF
INTELLECTUAL PROPERTY RIGHTS 66 INTERACTIONS BETWEEN DIFFERENT TYPES OF
INTELLECTUAL PROPERTY 78 AN INNOVATION FOREST 81 5 THE ABCDS OF
INTELLECTUAL PROPERTY: FLOW AND INFRINGEMENT OF RIGHTS 84 WHATCANFLOW?
85 INFRINGEMENT - THE MASTER MODEL 92 IPASA MOTORFOR THE INNOVATION
CYCLE 94 6 THE ROLE OF COMMUNITIES IN INNOVATION 97 INNOVATION MADE IN
COMMUNITIES 97 PRIVATE COMMUNITIES 98 MIXED COMMUNITIES 106
MULTINATIONAL RESEARCH CONSORTIA 109 GLOBAL INITIATIVES 111 OPEN
INNOVATION COMMUNITIES 112 7 THE INNOVATION CHIEF 115 TYPES OF
INNOVATION CHIEFS 115 THE IMPORTANCE OF LEADERSHIP 116 THE INNOVATION
TEAM 119 DRUCKER'S VIEWS ON MANAGING INNOVATION 122 OTHER VIEWS ON
CORPORATE INNOVATION MANAGEMENT 124 INTELLECTUAL ASSET MANAGEMENT IN
CORPORATIONS 126 MANAGING INNOVATION OUTSIDE OFBUSINESSES 127 PART III.
STEPS TO STRATEGIC MANAGEMENT OF INTELLECTUAL PROPERTY A: PLANNING 8
BECOMING STRATEGIE 131 LEVELS OFLP MANAGEMENT 131 WHAT IS STRATEGIE
MANAGEMENT OF INTELLECTUAL PROPERTY? 136 FORM A STRATEGY 13 9 IMPLEMENT
THE PLAN 145 9 STRATEGY TOOLS: POLICIES AND PRACTICES FOR MANAGING
INTELLECTUAL PROPERTY 147 THE SIX PS: POLICIES AND PRACTICES 147 COST
MANAGEMENT ISSUES 159 STRATEGIE REASSESSMENT 161 10 A MENU OF STRATEGY
OPTIONS 163 GENERAL GOALS FOR IP MANAGEMENT 163 CONTENTS VII GENERALIZED
IP STRATEGIES 164 PATENT STRATEGIES 172 TRADE SECRET STRATEGIES 178
TRADEMARK STRATEGIES 179 COPYRIGHT STRATEGIES 181 B: ASSESSMENT 11
EVALUATING INTERNAI RESOURCES AND THE EXTERNAL ENVIRONMENT 184 INTERNAI
EVALUATION 185 EXTERNAL EVALUATION: ASSESSING THE ENVIRONMENT 198 12
PLACING A FINANCIAL VALUE ON INTELLECTUAL PROPERTY ASSETS 207 THE
IMPORTANCE OFLP VALUATION 207 THRESHOLD QUESTIONS 210 COST (SUNK OR
REPLACEMENT) 211 INCOME (NET PRESENT VALUE OR DISCOUNT CASH VALUE) 214
MARKET VALUE (COMPARABLES) 21 7 HYBRID METHODS 218 C: IMPLEMENTATION 13
ACCESSING INNOVATIONS OF OTHERS 226 IMPLEMENTATION AS PART OF PLANNING
226 SIMPLIFY, SIMPLIFY 227 WHEN ACCESS IS READILY AVAILABLE 229 WHEN
ACCESS ISNOT READILY AVAILABLE 231 14 ACQUIRING AND POLICING
INTELLECTUAL PROPERTY RIGHTS 239 PROTECTING INNOVATIONS FROM INSIDE THE
ORGANIZATION 239 INNOVATION TRIAGE 240 ENFORCEMENT 253 15 DOING
INNOVATION DEALS 263 BASIC PRINCIPLES OFLP TRANSACTIONS 264 ACQUIRING IP
OWNERSHIP 265 OWNING INTELLECTUAL PROPERTY RIGHTS 266 TYPES OFTRANSFER
268 PIVOTAI TERMSFOR IP TRANSACTIONS 278 DOING DEALS 284 PART IV.
STRATEGIES ON A GLOBAL STAGE 16 ORGANIZATION-SPECIFIC STRATEGIES 289
DIFFEREN T GROWTH STAGES 289 DIFFERENT INDUSTRIES AND SECTORS 291
DIFFERENT TECHNOLOGIES 301 17 A COMPARISON OF NATIONAL INTELLECTUAL
PROPERTY SYSTEMS 308 SIMILARITIES AND DIFFERENCES AMONG NATIONS 30 8 A
BRIEFTOUR OFLP SYSTEMS AROUND THE WORLD 315 VIII CONTENTS 18 GLOBAL
CHALLENGES FOR MANAGING INTELLECTUAL PROPERTY 322 SECURITIZATION OFLP
RIGHTS 322 BRANDED AND GENERIC DRUG COMPANIES: COMPETING AT BOUNDARIES
OF TIME AND GEOGRAPHY 325 HOMELAND SECURITY TECHNOLOGY 331 CULTIVATING
OUR GARDEN: PROMOTING ENVIRONMENTAL TECHNOLOGY WITH INTELLECTUAL
PROPERTY 333 REGULATING BIOTECHNOLOGY WITH INTELLECTUAL PROPERTY LAW 336
FUTURE IP SCENARIOS 338 19 INTELLECTUAL PROPERTY, INNOVATION, AND
FREEDOM 342 APPENDIX A. EXCERPTS FROM TRIPS AGREEMENT 346 APPENDIXB.
INTELLECTUAL PROPERTY NON-POLICY 361 APPENDIX C. INTELLECTUAL PROPERTY
ASSESSMENT QUESTIONNAIRE 365 APPENDIX D. RESEARCH TOOLS FOR OBTAINING
INTELLECTUAL PROPERTY INFORMATION 376 BIBLIOGRAPHY 379 INDEX 390 |
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| spelling | Gollin, Michael A. Verfasser aut Driving innovation intellectual property strategies for a dynamic world Michael A. Gollin Cambridge Cambridge Univ. Press 2008 VIII, 415 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Intellectual property Geistiges Eigentum (DE-588)4136832-0 gnd rswk-swf Geistiges Eigentum (DE-588)4136832-0 s DE-604 http://www.loc.gov/catdir/toc/ecip0720/2007025090.html Table of contents only GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865765&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Driving innovation intellectual property strategies for a dynamic world |
| title_auth | Driving innovation intellectual property strategies for a dynamic world |
| title_exact_search | Driving innovation intellectual property strategies for a dynamic world |
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| title_full | Driving innovation intellectual property strategies for a dynamic world Michael A. Gollin |
| title_fullStr | Driving innovation intellectual property strategies for a dynamic world Michael A. Gollin |
| title_full_unstemmed | Driving innovation intellectual property strategies for a dynamic world Michael A. Gollin |
| title_short | Driving innovation |
| title_sort | driving innovation intellectual property strategies for a dynamic world |
| title_sub | intellectual property strategies for a dynamic world |
| topic | Intellectual property Geistiges Eigentum (DE-588)4136832-0 gnd |
| topic_facet | Intellectual property Geistiges Eigentum |
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