Cooperation Between Marketing and Sales - a Neglected Interface:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mannheim
Universität Mannheim Institut f. Marktorientierte Unternehmensführung
2007
|
| Schriftenreihe: | Series Management-Know-how
M86 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 38 S. Ill. |
| ISBN: | 9783893333554 389333355X |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804136840040546304 |
|---|---|
| adam_text | HOMBURG/JENSEN/KLARMANN
COOPERATION BETWEEN MARKETING AND SALES
INDEX OF CONTENT
1 MARKETING AND SALES - THE NEGLECTED INTERFACE 1
2 TYPES OF TASK ALLOCATION BETWEEN MARKETING AND SALES 5
3 THE CULTURAL GAP BETWEEN MARKETING AND SALES - A COMPARISON OF THE
SELF-PERCEPTION AND EXTERNAL ASSESSMENT OF THE TWO DEPARTMENTS 13
4 COOPERATION QUALITY AND COORDINATION EFFICIENCY - TWO FACTORS FOR
SUCCESSFUL COOPERATION BETWEEN MARKETING AND SALES 16
5 LESSONS FROM SUCCESSFUL COMPANIES - 15 SUCCESS FACTORS FOR A
PRODUCTIVE COOPERATION BETWEEN MARKETING AND SALES 20
5.1 SUCCESS FACTORS IN THE MINDSET CATEGORY 20
5.2 SUCCESS FACTORS RELATED TO THE PERSONS INVOLVED 22
5.3 SUCCESS FACTORS IN THE INFORMATION MANAGEMENT CATEGORY 25
5.4 SUCCESS FACTORS REGARDING ORGANIZATIONAL FRAMEWORK CONDITIONS 31
5.5 SUMMARY 36
PPN: 271039973
TITEL: COOPERATION BETWEEN MARKETING AND SALES - A NEGLECTED INTERFACE /
CH. HOMBURG; O.
JENSEN; M. KLARMANN. - MANNHEIM : UNIVERSITAET MANNHEIM INSTITUT F.
MARKTORIENTIERTE
UNTERNEHMENSFUEHRUNG, 2007
ISBN: 978-3-89333-355-4PB.EUR 25.00; 3-89333-355-XPB.EUR 25.00
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND
|
| adam_txt |
HOMBURG/JENSEN/KLARMANN
COOPERATION BETWEEN MARKETING AND SALES
INDEX OF CONTENT
1 MARKETING AND SALES - THE NEGLECTED INTERFACE 1
2 TYPES OF TASK ALLOCATION BETWEEN MARKETING AND SALES 5
3 THE CULTURAL GAP BETWEEN MARKETING AND SALES - A COMPARISON OF THE
SELF-PERCEPTION AND EXTERNAL ASSESSMENT OF THE TWO DEPARTMENTS 13
4 COOPERATION QUALITY AND COORDINATION EFFICIENCY - TWO FACTORS FOR
SUCCESSFUL COOPERATION BETWEEN MARKETING AND SALES 16
5 LESSONS FROM SUCCESSFUL COMPANIES - 15 SUCCESS FACTORS FOR A
PRODUCTIVE COOPERATION BETWEEN MARKETING AND SALES 20
5.1 SUCCESS FACTORS IN THE "MINDSET" CATEGORY 20
5.2 SUCCESS FACTORS RELATED TO THE PERSONS INVOLVED 22
5.3 SUCCESS FACTORS IN THE INFORMATION MANAGEMENT CATEGORY 25
5.4 SUCCESS FACTORS REGARDING ORGANIZATIONAL FRAMEWORK CONDITIONS 31
5.5 SUMMARY 36
PPN: 271039973
TITEL: COOPERATION BETWEEN MARKETING AND SALES - A NEGLECTED INTERFACE /
CH. HOMBURG; O.
JENSEN; M. KLARMANN. - MANNHEIM : UNIVERSITAET MANNHEIM INSTITUT F.
MARKTORIENTIERTE
UNTERNEHMENSFUEHRUNG, 2007
ISBN: 978-3-89333-355-4PB.EUR 25.00; 3-89333-355-XPB.EUR 25.00
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Homburg, Christian 1962- Jensen, Ove 1973- Klarmann, Martin |
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| author_facet | Homburg, Christian 1962- Jensen, Ove 1973- Klarmann, Martin |
| author_role | aut aut aut |
| author_sort | Homburg, Christian 1962- |
| author_variant | c h ch o j oj m k mk |
| building | Verbundindex |
| bvnumber | BV022659288 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)216916638 (DE-599)DNB985289546 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T18:24:34Z |
| indexdate | 2024-07-09T21:02:47Z |
| institution | BVB |
| isbn | 9783893333554 389333355X |
| language | English |
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| physical | 38 S. Ill. |
| publishDate | 2007 |
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| series | Series Management-Know-how |
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| spelling | Homburg, Christian 1962- Verfasser (DE-588)118190008 aut Cooperation Between Marketing and Sales - a Neglected Interface Ch. Homburg ; O. Jensen ; M. Klarmann Mannheim Universität Mannheim Institut f. Marktorientierte Unternehmensführung 2007 38 S. Ill. txt rdacontent n rdamedia nc rdacarrier Series Management-Know-how M86 Marketing (DE-588)4037589-4 gnd rswk-swf Vertrieb (DE-588)4127117-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketing (DE-588)4037589-4 s Vertrieb (DE-588)4127117-8 s Jensen, Ove 1973- Verfasser (DE-588)123174759 aut Klarmann, Martin Verfasser (DE-588)130620831 aut Series Management-Know-how M86 (DE-604)BV013851118 M86 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865168&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Homburg, Christian 1962- Jensen, Ove 1973- Klarmann, Martin Cooperation Between Marketing and Sales - a Neglected Interface Series Management-Know-how Marketing (DE-588)4037589-4 gnd Vertrieb (DE-588)4127117-8 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4127117-8 (DE-588)4168907-0 |
| title | Cooperation Between Marketing and Sales - a Neglected Interface |
| title_auth | Cooperation Between Marketing and Sales - a Neglected Interface |
| title_exact_search | Cooperation Between Marketing and Sales - a Neglected Interface |
| title_exact_search_txtP | Cooperation Between Marketing and Sales - a Neglected Interface |
| title_full | Cooperation Between Marketing and Sales - a Neglected Interface Ch. Homburg ; O. Jensen ; M. Klarmann |
| title_fullStr | Cooperation Between Marketing and Sales - a Neglected Interface Ch. Homburg ; O. Jensen ; M. Klarmann |
| title_full_unstemmed | Cooperation Between Marketing and Sales - a Neglected Interface Ch. Homburg ; O. Jensen ; M. Klarmann |
| title_short | Cooperation Between Marketing and Sales - a Neglected Interface |
| title_sort | cooperation between marketing and sales a neglected interface |
| topic | Marketing (DE-588)4037589-4 gnd Vertrieb (DE-588)4127117-8 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Vertrieb Marketingmanagement |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865168&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV013851118 |
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