Effective Sales Promotion:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mannheim
Universität Mannheim Institut f. Marktorientierte Unternehmensführung
2007
|
| Schriftenreihe: | Series Management-Know-how
M87 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 28 S. |
| ISBN: | 9783893333547 3893333541 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804136839982874624 |
|---|---|
| adam_text | BAUER/GORTZ/HABER
EFFECTIVE SALES PROMOTION
INDEX OF CONTENT
1. THE SIGNIFICANCE OF OBJECTIVE-ORIENTED SALES PROMOTIONS 1
2. OBJECTIVES OF SALES PROMOTIONS 1
2.1. PROMOTIONAL OBJECTIVES OF MANUFACTURERS AND RETAILERS 1
2.2. STORE SWITCHING 2
2.3. BRAND SWITCHING 4
2.4. COMMON OBJECTIVES OF MANUFACTURERS AND RETAILERS 5
2.4.1. NEW CUSTOMER ACQUISITION 5
2.4.2. UPGRADING 6
2.4.3. ADDITIONAL SALES 6
3. THE EFFECTS OF INDIVIDUAL PROMOTIONAL TOOLS - RESULTS OF A STUDY 8
3.1. PROCEDURAL METHOD USED IN THE STUDY 8
3.2. COUPONS 9
3.3. FLYERS 12
3.4. SECONDARY PLACEMENTS 13
3.5. CONTESTS 15
3.6. PRODUCT ADD-ONS AND EXTRAS 17
3.7. BONUS PACKAGES 19
3.8. PRODUCT SAMPLES 20
4. CONCLUSION 23
PPN: 271035447
TITEL: EFFECTIVE SALES PROMOTION / H. H. BAUER; G. GOERTZ; T. E. HABER. -
MANNHEIM : UNIVERSITAET
MANNHEIM INSTITUT F. MARKTORIENTIERTE UNTERNEHMENSFUEHRUNG, 2007
ISBN: 978-3-89333-354-7PB.EUR 25.00; 3-89333-354-1PB.EUR 25.00
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND
|
| adam_txt |
BAUER/GORTZ/HABER
EFFECTIVE SALES PROMOTION
INDEX OF CONTENT
1. THE SIGNIFICANCE OF OBJECTIVE-ORIENTED SALES PROMOTIONS 1
2. OBJECTIVES OF SALES PROMOTIONS 1
2.1. PROMOTIONAL OBJECTIVES OF MANUFACTURERS AND RETAILERS 1
2.2. STORE SWITCHING 2
2.3. BRAND SWITCHING 4
2.4. COMMON OBJECTIVES OF MANUFACTURERS AND RETAILERS 5
2.4.1. NEW CUSTOMER ACQUISITION 5
2.4.2. UPGRADING 6
2.4.3. ADDITIONAL SALES 6
3. THE EFFECTS OF INDIVIDUAL PROMOTIONAL TOOLS - RESULTS OF A STUDY 8
3.1. PROCEDURAL METHOD USED IN THE STUDY 8
3.2. COUPONS 9
3.3. FLYERS 12
3.4. SECONDARY PLACEMENTS 13
3.5. CONTESTS 15
3.6. PRODUCT ADD-ONS AND EXTRAS 17
3.7. BONUS PACKAGES 19
3.8. PRODUCT SAMPLES 20
4. CONCLUSION 23
PPN: 271035447
TITEL: EFFECTIVE SALES PROMOTION / H. H. BAUER; G. GOERTZ; T. E. HABER. -
MANNHEIM : UNIVERSITAET
MANNHEIM INSTITUT F. MARKTORIENTIERTE UNTERNEHMENSFUEHRUNG, 2007
ISBN: 978-3-89333-354-7PB.EUR 25.00; 3-89333-354-1PB.EUR 25.00
BIBLIOGRAPHISCHER DATENSATZ IM SWB-VERBUND |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
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| author_facet | Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975- |
| author_role | aut aut aut |
| author_sort | Bauer, Hans H. 1947- |
| author_variant | h h b hh hhb g g gg t e h te teh |
| building | Verbundindex |
| bvnumber | BV022659268 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)216916641 (DE-599)DNB985289562 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| spelling | Bauer, Hans H. 1947- Verfasser (DE-588)123043999 aut Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber Mannheim Universität Mannheim Institut f. Marktorientierte Unternehmensführung 2007 28 S. txt rdacontent n rdamedia nc rdacarrier Series Management-Know-how M87 Sales-promotion (DE-588)4076968-9 gnd rswk-swf Konsumgüterindustrie (DE-588)4194766-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Konsumgüterindustrie (DE-588)4194766-6 s 1\p DE-604 Görtz, Gunnar Verfasser (DE-588)124642314 aut Haber, Tobias E. 1975- Verfasser (DE-588)130106739 aut Series Management-Know-how M87 (DE-604)BV013851118 M87 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015865148&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bauer, Hans H. 1947- Görtz, Gunnar Haber, Tobias E. 1975- Effective Sales Promotion Series Management-Know-how Sales-promotion (DE-588)4076968-9 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4194766-6 |
| title | Effective Sales Promotion |
| title_auth | Effective Sales Promotion |
| title_exact_search | Effective Sales Promotion |
| title_exact_search_txtP | Effective Sales Promotion |
| title_full | Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber |
| title_fullStr | Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber |
| title_full_unstemmed | Effective Sales Promotion H. H. Bauer ; G. Görtz ; T. E. Haber |
| title_short | Effective Sales Promotion |
| title_sort | effective sales promotion |
| topic | Sales-promotion (DE-588)4076968-9 gnd Konsumgüterindustrie (DE-588)4194766-6 gnd |
| topic_facet | Sales-promotion Konsumgüterindustrie |
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