Brandscapes: architecture in the experience economy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass. [u.a.]
MIT Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XII, 364 S. Ill. |
| ISBN: | 9780262113038 9780262515030 |
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Datensatz im Suchindex
| _version_ | 1804136776510472192 |
|---|---|
| adam_text | B R A N D S C A P E S ARCHITECTURE IN THE EXPERIENCE ECONOMY ANNA
KLINGMANN THE MIT PRESS CAMBRIDGE, MASSACHUSETTS LONDON, ENGLAND
CONTENTS ACKNOWLEDGMENTS XI INTRODUCTION: ARCHITECTURE IN THE
EXPERIENCE ECONOMY 1 EYES WHICH DO NOT SEE 11 2.1 LINERS: FROM FUNCTION
TO EXPERIENCE 11 2.2 AIRPLANES: FROM HARDWARE TO HUMANWARE 19 2.3
AUTOMOBILES: FROM STANDARDIZATION TO MASS CUSTOMIZATION 24 CHANGING OE
THE CODE 35 3.1 THE EXPERIENCE ECONOMY 35 3.2 ARCHITECTURE AS EXPERIENCE
45 3.3 THE BRAND 55 3.4 ADDED VALUE 65 AJCH ITKCTURE WITHOUT ARCHITECTS
69 4.1 ARCHITECTURE WITH A PLOT 69 LIVING THE FULLY BRANDED EXPERIENCE
11 4.2 LITERAL BRANDSCAPES 81 TIMES SQUARE AND POTSDAMER PLATE S3
NIKETOWN 86 4.3 PHENOMENAL BRANDSCAPES 89 THIRD STREET PROMENADE:
EVOLUTION INTO A FLATTENED BRANDED LANDSCAPE 93 JERDE PARTNERSHIP:
REINVENTING THE COMMUNAL EXPERIENCE 99 INSPIRATION 106 M A R K E T I X G
X I T H O U T L I A K K I; T L I L I S * 5.1 THE CHOREOGRAPHY OF
UNPREDICTABILITY 5.2 THE ACCOMMODATING CRITICAL I ; 5.3 NOBROW I 5.4
LIQUID ARCHITECTURE I S 5.5 DATASCAPES I 5.6 TIME-BASED STRATEGIES I
S 5.7 PARAMETRIC DESIGN I ^ 5.8 SHOP * 5.9 THE LEGACY OF MODERNISM I
^ (M)AI(KE T I G I 6.1 HOW MARKETING TRUMPED (MODERNIST) IDEOLOGY
I 6.2 ARCHITECTURE AS PRODUCT: UNDERSTANDING, CREATING, COMMUNICATING
-* I (M) ARCHITECTIRI; IS 1 ; 7.1 THE LESSONS OF LAS VEGAS LW THE
INVERTED SHED AND THE INVERTED DUCK I H PLACE MARKETING R : 7.2 THE
ILLUSION OF PLANS 2I)( FROM COMPOSITION TO CHOREOGRAPHY 206 FROM OBJECT
TO FIELD 21 I FROM AXIS TO PATH 21 2 FROM WALL TO SURFACE 21 I 7.3 PURE
CREATION OF THE MIND 21 I THE LEGIBILITY OF INTENTION 21 I THE
DISCONTINUITY OF STAGE AND BACKSTAGE 2 1 5 DRAMA + DIVERSITY + DETAIL 21
ADDENDUM 1: FIGURAL REGIMES OF SIGNIFICATION 22.^ ADDENDUM 2: THE
PARTHENON 2 SO ( O K I I V BEYOND BILBAO 23 8.1 ARCHITECTURE AS A
CATALYST FOR URBAN RENEWAL 237 8.2 ARCHITECTURE AS BRAND EQUITY 240 8.3
ARCHITECTURE AS SPECTACLE 24 ARCHITECTURE AS A BRAND 255 9.1 CORPORATE
BRANDING 255 THE TENSION BETWEEN MARKET AND PLACE 255 CORPORATE
ARCHITECTURE 259 THE CASE OF VOLKSWAGEN AND FORD 260 FROM IMPACT TO
CONTACT 265 INSPIRATION 270 9.2 URBAN BRANDING .] THINK LOCALLY, ACT
GLOBALLY 2^1 ARCHITECTURE AS A MARKETING TOOL 2~ - CONCEPT ENGINEERING
281 9.3 RESIDENTIAL BRANDING 285 BRANDISM* 291 THE BRAND CALLED YOU
304 TEN REMINDERS TO ARCHITECTS 311 10.1 FROM PRODUCT TO BRAND 3(L 10.2
FROM NEED TO DESIRE 3 | 2 10.3 FROM PERFORMANCE TO EXPERIENCE 313 10.4
FROM PLAN TO CHOREOGRAPHY 31 -I 10.5 FROM PROGRAM TO AMBIENCE 314 10.6
FROM IMPACT TO CONTACT 315 10.7 FROM FUNCTION TO FORM 316 10.8 FROM
COMMODITY TO CATALYST 31 10.9 FROM PHYSICAL TO HUMAN CONTEXT 31 S 10.10
FROM OBJECT TO SUBJECT 3 IS CON T I: N TS B R I D G I N G T H E G A P
AFTERWORD NOTES INDEX
|
| adam_txt |
B R A N D S C A P E S ARCHITECTURE IN THE EXPERIENCE ECONOMY ANNA
KLINGMANN THE MIT PRESS CAMBRIDGE, MASSACHUSETTS LONDON, ENGLAND
CONTENTS ACKNOWLEDGMENTS XI \ INTRODUCTION: ARCHITECTURE IN THE
EXPERIENCE ECONOMY 1 EYES WHICH DO NOT SEE 11 2.1 LINERS: FROM FUNCTION
TO EXPERIENCE 11 2.2 AIRPLANES: FROM HARDWARE TO HUMANWARE 19 2.3
AUTOMOBILES: FROM STANDARDIZATION TO MASS CUSTOMIZATION 24 CHANGING OE
THE CODE 35 3.1 THE EXPERIENCE ECONOMY 35 3.2 ARCHITECTURE AS EXPERIENCE
45 3.3 THE BRAND 55 3.4 ADDED VALUE 65 AJCH ITKCTURE WITHOUT ARCHITECTS
69 4.1 ARCHITECTURE WITH A PLOT 69 LIVING THE FULLY BRANDED EXPERIENCE
11 4.2 LITERAL BRANDSCAPES 81 TIMES SQUARE AND POTSDAMER PLATE S3
NIKETOWN 86 4.3 PHENOMENAL BRANDSCAPES 89 THIRD STREET PROMENADE:
EVOLUTION INTO A "FLATTENED" BRANDED LANDSCAPE 93 JERDE PARTNERSHIP:
REINVENTING THE COMMUNAL EXPERIENCE 99 INSPIRATION 106 M A R K E T I X G
\X" I T H O U T L\I A K K I; T L I L I S ' '* ' 5.1 THE CHOREOGRAPHY OF
UNPREDICTABILITY 5.2 THE ACCOMMODATING CRITICAL I ; " 5.3 NOBROW I ' 5.4
LIQUID ARCHITECTURE I ' S 5.5 DATASCAPES I " 5.6 TIME-BASED STRATEGIES I
S 5.7 PARAMETRIC DESIGN I ^ 5.8 SHOP '* ' 5.9 THE LEGACY OF MODERNISM I
^ (M)AI(KE T I \ G I ' " 6.1 HOW MARKETING TRUMPED (MODERNIST) IDEOLOGY
I 6.2 ARCHITECTURE AS PRODUCT: UNDERSTANDING, CREATING, COMMUNICATING
-* I (M) ARCHITECTIRI; IS 1 ; 7.1 THE LESSONS OF LAS VEGAS LW THE
INVERTED SHED AND THE INVERTED DUCK I 'H PLACE MARKETING R : 7.2 THE
ILLUSION OF PLANS 2I)( FROM COMPOSITION TO CHOREOGRAPHY 206 FROM OBJECT
TO FIELD 21 I FROM AXIS TO PATH 21 2 FROM WALL TO SURFACE 21 I 7.3 PURE
CREATION OF THE MIND 21 I THE LEGIBILITY OF INTENTION 21 I THE
DISCONTINUITY OF STAGE AND BACKSTAGE 2 1 5 DRAMA + DIVERSITY + DETAIL 21
ADDENDUM 1: FIGURAL REGIMES OF SIGNIFICATION 22.^ ADDENDUM 2: THE
PARTHENON 2 SO ( O K I I V BEYOND BILBAO 23" 8.1 ARCHITECTURE AS A
CATALYST FOR URBAN RENEWAL 237 8.2 ARCHITECTURE AS BRAND EQUITY 240 8.3
ARCHITECTURE AS SPECTACLE 24" ARCHITECTURE AS A BRAND 255 9.1 CORPORATE
BRANDING 255 THE TENSION BETWEEN MARKET AND PLACE 255 CORPORATE
ARCHITECTURE 259 THE CASE OF VOLKSWAGEN AND FORD 260 FROM IMPACT TO
CONTACT 265 INSPIRATION 270 9.2 URBAN BRANDING .]" \ THINK LOCALLY, ACT
GLOBALLY 2^1 ARCHITECTURE AS A MARKETING TOOL 2~ - CONCEPT ENGINEERING
281 9.3 RESIDENTIAL BRANDING 285 BRANDISM* 291 THE BRAND CALLED "YOU"
304 TEN REMINDERS TO ARCHITECTS 311 10.1 FROM PRODUCT TO BRAND 3(L 10.2
FROM NEED TO DESIRE 3 | 2 10.3 FROM PERFORMANCE TO EXPERIENCE 313 10.4
FROM PLAN TO CHOREOGRAPHY 31 -I 10.5 FROM PROGRAM TO AMBIENCE 314 10.6
FROM IMPACT TO CONTACT 315 10.7 FROM FUNCTION TO FORM 316 10.8 FROM
COMMODITY TO CATALYST 31" 10.9 FROM PHYSICAL TO HUMAN CONTEXT 31 S 10.10
FROM OBJECT TO SUBJECT 3 IS CON T I: N TS B R I D G I N G T H E G A P
AFTERWORD NOTES INDEX |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Klingmann, Anna |
| author_facet | Klingmann, Anna |
| author_role | aut |
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| callnumber-label | NA2540 |
| callnumber-raw | NA2540 |
| callnumber-search | NA2540 |
| callnumber-sort | NA 42540 |
| callnumber-subject | NA - Architecture |
| ctrlnum | (OCoLC)643893969 (DE-599)BVBBV022617811 |
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| dewey-ones | 720 - Architecture |
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| dewey-search | 720.1 |
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| discipline | Architektur |
| discipline_str_mv | Architektur |
| era | Geschichte 1990-2007 gnd |
| era_facet | Geschichte 1990-2007 |
| format | Book |
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| index_date | 2024-07-02T18:18:56Z |
| indexdate | 2024-07-09T21:01:47Z |
| institution | BVB |
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| language | English |
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| publisher | MIT Press |
| record_format | marc |
| spelling | Klingmann, Anna Verfasser aut Brandscapes architecture in the experience economy Anna Klingmann Cambridge, Mass. [u.a.] MIT Press 2007 XII, 364 S. Ill. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Geschichte 1990-2007 gnd rswk-swf Architecture - Economic aspects Brand name products Symbolism in architecture Architektur Architecture Economic aspects Stadtmarketing (DE-588)4330651-2 gnd rswk-swf Architektur (DE-588)4002851-3 gnd rswk-swf Kostengünstiges Bauen (DE-588)4131331-8 gnd rswk-swf Architekturtheorie (DE-588)4112587-3 gnd rswk-swf Corporate Design (DE-588)4231157-3 gnd rswk-swf Stadtforschung (DE-588)4182741-7 gnd rswk-swf Erlebnisgesellschaft (DE-588)4741042-5 gnd rswk-swf Architektur (DE-588)4002851-3 s Erlebnisgesellschaft (DE-588)4741042-5 s DE-604 Corporate Design (DE-588)4231157-3 s Architekturtheorie (DE-588)4112587-3 s Geschichte 1990-2007 z Stadtforschung (DE-588)4182741-7 s Stadtmarketing (DE-588)4330651-2 s Kostengünstiges Bauen (DE-588)4131331-8 s 1\p DE-604 http://www.loc.gov/catdir/toc/ecip0620/2006029843.html Table of contents only GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015823920&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Klingmann, Anna Brandscapes architecture in the experience economy Architecture - Economic aspects Brand name products Symbolism in architecture Architektur Architecture Economic aspects Stadtmarketing (DE-588)4330651-2 gnd Architektur (DE-588)4002851-3 gnd Kostengünstiges Bauen (DE-588)4131331-8 gnd Architekturtheorie (DE-588)4112587-3 gnd Corporate Design (DE-588)4231157-3 gnd Stadtforschung (DE-588)4182741-7 gnd Erlebnisgesellschaft (DE-588)4741042-5 gnd |
| subject_GND | (DE-588)4330651-2 (DE-588)4002851-3 (DE-588)4131331-8 (DE-588)4112587-3 (DE-588)4231157-3 (DE-588)4182741-7 (DE-588)4741042-5 |
| title | Brandscapes architecture in the experience economy |
| title_auth | Brandscapes architecture in the experience economy |
| title_exact_search | Brandscapes architecture in the experience economy |
| title_exact_search_txtP | Brandscapes architecture in the experience economy |
| title_full | Brandscapes architecture in the experience economy Anna Klingmann |
| title_fullStr | Brandscapes architecture in the experience economy Anna Klingmann |
| title_full_unstemmed | Brandscapes architecture in the experience economy Anna Klingmann |
| title_short | Brandscapes |
| title_sort | brandscapes architecture in the experience economy |
| title_sub | architecture in the experience economy |
| topic | Architecture - Economic aspects Brand name products Symbolism in architecture Architektur Architecture Economic aspects Stadtmarketing (DE-588)4330651-2 gnd Architektur (DE-588)4002851-3 gnd Kostengünstiges Bauen (DE-588)4131331-8 gnd Architekturtheorie (DE-588)4112587-3 gnd Corporate Design (DE-588)4231157-3 gnd Stadtforschung (DE-588)4182741-7 gnd Erlebnisgesellschaft (DE-588)4741042-5 gnd |
| topic_facet | Architecture - Economic aspects Brand name products Symbolism in architecture Architektur Architecture Economic aspects Stadtmarketing Kostengünstiges Bauen Architekturtheorie Corporate Design Stadtforschung Erlebnisgesellschaft |
| url | http://www.loc.gov/catdir/toc/ecip0620/2006029843.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015823920&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT klingmannanna brandscapesarchitectureintheexperienceeconomy |