The 50-plus market: why the future is age-neutral when it comes to marketing & branding strategies
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2007
|
| Edition: | Repr. |
| Subjects: | |
| Online Access: | Publisher description Inhaltsverzeichnis |
| Item Description: | Includes index Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels: myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communication with the over-50s -- Thoughts about the creative |
| Physical Description: | XVI, 314 S. graph. Darst. |
| ISBN: | 074944939X 9780749449391 |
Staff View
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Record in the Search Index
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| id | DE-604.BV022587366 |
| illustrated | Illustrated |
| index_date | 2024-07-02T18:17:11Z |
| indexdate | 2024-07-09T21:01:00Z |
| institution | BVB |
| isbn | 074944939X 9780749449391 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015793525 |
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| physical | XVI, 314 S. graph. Darst. |
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| spelling | Stroud, Dick Verfasser aut The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud The fifty-plus market The 50 plus market The fifty plus market Repr. London [u.a.] Kogan Page 2007 XVI, 314 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels: myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communication with the over-50s -- Thoughts about the creative Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Consommateurs - Attitudes ram Consommateurs d'âge moyen - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés ram Marketing ram Segmentation du marché ram Études de marché ram Market segmentation Older people Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Alter (DE-588)4001446-0 gnd rswk-swf Mittleres Lebensalter (DE-588)4124931-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Älterer Mensch (DE-588)4141482-2 gnd rswk-swf Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s Älterer Mensch (DE-588)4141482-2 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Mittleres Lebensalter (DE-588)4124931-8 s Alter (DE-588)4001446-0 s 1\p DE-604 http://www.loc.gov/catdir/enhancements/fy0715/2005019164-d.html Publisher description lizenzfrei http://www.loc.gov/catdir/toc/ecip0515/2005019164.html lizenzfrei Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Stroud, Dick The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Consommateurs - Attitudes ram Consommateurs d'âge moyen - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés ram Marketing ram Segmentation du marché ram Études de marché ram Market segmentation Older people Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd Mittleres Lebensalter (DE-588)4124931-8 gnd Marketing (DE-588)4037589-4 gnd Älterer Mensch (DE-588)4141482-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4117714-9 (DE-588)4001446-0 (DE-588)4124931-8 (DE-588)4037589-4 (DE-588)4141482-2 |
| title | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies |
| title_alt | The fifty-plus market The 50 plus market The fifty plus market |
| title_auth | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies |
| title_exact_search | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies |
| title_exact_search_txtP | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies |
| title_full | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud |
| title_fullStr | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud |
| title_full_unstemmed | The 50-plus market why the future is age-neutral when it comes to marketing & branding strategies Dick Stroud |
| title_short | The 50-plus market |
| title_sort | the 50 plus market why the future is age neutral when it comes to marketing branding strategies |
| title_sub | why the future is age-neutral when it comes to marketing & branding strategies |
| topic | Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Consommateurs - Attitudes ram Consommateurs d'âge moyen - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés ram Marketing ram Segmentation du marché ram Études de marché ram Market segmentation Older people Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Alter (DE-588)4001446-0 gnd Mittleres Lebensalter (DE-588)4124931-8 gnd Marketing (DE-588)4037589-4 gnd Älterer Mensch (DE-588)4141482-2 gnd |
| topic_facet | Marketing Middle-aged consumers / Attitudes Older consumers / Attitudes Consommateurs - Attitudes Consommateurs d'âge moyen - Attitudes Consommateurs âgés - Attitudes Consommateurs âgés Segmentation du marché Études de marché Market segmentation Older people Verbraucherverhalten Zielgruppe Alter Mittleres Lebensalter Älterer Mensch |
| url | http://www.loc.gov/catdir/enhancements/fy0715/2005019164-d.html http://www.loc.gov/catdir/toc/ecip0515/2005019164.html |
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