Lifestyle market segmentation:
"Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Binghamton, NY
Haworth Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Zusammenfassung: | "Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data."--BOOK JACKET. |
| Beschreibung: | Literaturverz. S. 171 - 181 |
| Beschreibung: | XIII, 184 S. graph. Darst. |
| ISBN: | 0789028689 9780789028686 0789028697 9780789028693 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | LIFESTYLE MARKET SEGMENTATION / CAHILL, DENNIS J. : C2006 TABLE OF
CONTENTS / INHALTSVERZEICHNIS NONLIFESTYLE ISSUES SEGMENTATION THEORY
NONLIFESTYLE SEGMENTATION LIFESTYLE ISSUES PRIZM, LOV, AND VALS
LIFESTYLE CONSIDERATIONS PRIZM PSYCHOGRAPHICS VALS AND LIST OF VALUES
PSYCHOGRAPHICS AGAIN LIFESTYLE TARGETS THE MATURE MARKET TEENS AND
TWEENS ETHNIC MARKETING AND MARKETING TO THE DISABLED APPLICATIONS
APPLYING AUTOBIOGRAPHICAL MEMORY TO ADVERTISING THE TRIBES: A NEW
PSYCHOGRAPHIC SCHEME SINGLE-FAMILY HOUSES USED CARS FOOD HEALTH CARE
OTHER CONSIDERATIONS AND DECISION-MAKING OVERLAYS MYERS-BRIGGS TYPE
INDICATOR FAMILY CONSIDERATIONS CASES AND THOUGHTS. DIESES
SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
LIFESTYLE MARKET SEGMENTATION / CAHILL, DENNIS J. : C2006 TABLE OF
CONTENTS / INHALTSVERZEICHNIS NONLIFESTYLE ISSUES SEGMENTATION THEORY
NONLIFESTYLE SEGMENTATION LIFESTYLE ISSUES PRIZM, LOV, AND VALS
LIFESTYLE CONSIDERATIONS PRIZM PSYCHOGRAPHICS VALS AND LIST OF VALUES
PSYCHOGRAPHICS AGAIN LIFESTYLE TARGETS THE MATURE MARKET TEENS AND
TWEENS ETHNIC MARKETING AND MARKETING TO THE DISABLED APPLICATIONS
APPLYING AUTOBIOGRAPHICAL MEMORY TO ADVERTISING THE TRIBES: A NEW
PSYCHOGRAPHIC SCHEME SINGLE-FAMILY HOUSES USED CARS FOOD HEALTH CARE
OTHER CONSIDERATIONS AND DECISION-MAKING OVERLAYS MYERS-BRIGGS TYPE
INDICATOR FAMILY CONSIDERATIONS CASES AND THOUGHTS. DIESES
SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Cahill, Dennis J. |
| author_facet | Cahill, Dennis J. |
| author_role | aut |
| author_sort | Cahill, Dennis J. |
| author_variant | d j c dj djc |
| building | Verbundindex |
| bvnumber | BV022585963 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.127 |
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| callnumber-subject | HF - Commerce |
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| dewey-search | 658.8/02 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T18:16:43Z |
| indexdate | 2024-07-09T21:00:59Z |
| institution | BVB |
| isbn | 0789028689 9780789028686 0789028697 9780789028693 |
| language | English |
| lccn | 2005034927 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015792145 |
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| physical | XIII, 184 S. graph. Darst. |
| publishDate | 2006 |
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| publisher | Haworth Press |
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| spelling | Cahill, Dennis J. Verfasser aut Lifestyle market segmentation Dennis J. Cahill Binghamton, NY Haworth Press 2006 XIII, 184 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 171 - 181 "Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use - to clearly explain the process of market segmentation and its applications. This book goes beyond the obvious demographic and/or geographic categories to get at the "whys" of customer behavior, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes tables and figures to clarify concepts and data."--BOOK JACKET. Leefwijze gtt Marktsegmentatie gtt Market segmentation Consumers' preferences Consumer behavior Lifestyles Lebensstil (DE-588)4138354-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 s Zielgruppe (DE-588)4117714-9 s Lebensstil (DE-588)4138354-0 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s DE-188 Marketing (DE-588)4037589-4 s http://www.loc.gov/catdir/toc/ecip064/2005034927.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015792145&sequence=000007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cahill, Dennis J. Lifestyle market segmentation Leefwijze gtt Marktsegmentatie gtt Market segmentation Consumers' preferences Consumer behavior Lifestyles Lebensstil (DE-588)4138354-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4138354-0 (DE-588)4062644-1 (DE-588)4117714-9 (DE-588)4037589-4 (DE-588)4037644-8 |
| title | Lifestyle market segmentation |
| title_auth | Lifestyle market segmentation |
| title_exact_search | Lifestyle market segmentation |
| title_exact_search_txtP | Lifestyle market segmentation |
| title_full | Lifestyle market segmentation Dennis J. Cahill |
| title_fullStr | Lifestyle market segmentation Dennis J. Cahill |
| title_full_unstemmed | Lifestyle market segmentation Dennis J. Cahill |
| title_short | Lifestyle market segmentation |
| title_sort | lifestyle market segmentation |
| topic | Leefwijze gtt Marktsegmentatie gtt Market segmentation Consumers' preferences Consumer behavior Lifestyles Lebensstil (DE-588)4138354-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Leefwijze Marktsegmentatie Market segmentation Consumers' preferences Consumer behavior Lifestyles Lebensstil Verbraucherverhalten Zielgruppe Marketing Marktsegmentierung |
| url | http://www.loc.gov/catdir/toc/ecip064/2005034927.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015792145&sequence=000007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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