The behavioral economics of brand choice:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke [u.a.]
Palgrave Macmillan
2007
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 292 S. graph. Darst. |
| ISBN: | 0230006833 9780230006836 |
Internformat
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| 245 | 1 | 0 | |a The behavioral economics of brand choice |c Gordon R. Foxall ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke [u.a.] |b Palgrave Macmillan |c 2007 | |
| 300 | |a XIX, 292 S. |b graph. Darst. | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-015746495 | ||
Datensatz im Suchindex
| _version_ | 1804136653125582848 |
|---|---|
| adam_text | Contents
List of Tables ix
List of Figures xi
Preface xiii
Acknowledgements xix
1 Brand Choice in Behavioral Perspective 1
Gordon R. Foxall, Jorge M. Oliveira Castro, Victoria K. fames
and Teresa C. Schrezenmaier
2 The Substitutability of Brands 25
Gordon R. Foxall
3 Behavior Analysis of Consumer Brand Choice: A
Preliminary Analysis 54
Gordon R. Foxall and Victoria K. James
4 The Behavioral Ecology of Consumer Choice: How and
What Do Consumers Maximize? 71
Gordon R. Foxall and Victoria K. James
5 The Behavioral Economics of Consumer Brand Choice:
Establishing a Methodology 100
Gordon R. Foxall and Teresa C. Schrezenmaier
6 The Behavioral Economics of Consumer Brand Choice:
Patterns of Reinforcement and Utility Maximization 125
Gordon R. Foxall, Jorge M. Oliveira Castro and Teresa C.
Schrezenmaier
7 Patterns of Consumer Response to Retail Price
Differentials 165
Jorge M. Oliveira Castro, Gordon R. Foxall and Teresa C.
Schrezenmaier
8 Dynamics of Repeat Buying for Packaged Food Products 198
Jorge M. Oliveira Castro, Diogo C. S. Ferreira, Gordon R.
Foxall and Teresa C. Schrezenmaier
vii
viii Contents
9 Consumer Brand Choice: Individual and Group Analyses
of Demand Elasticity 223
Jorge M. Oliveira Castro, Gordon R. Foxall and Teresa C.
Schrezenmaier
10 Deviations from Matching in Consumer Choice 256
Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier,
Jorge M. Oliveira Castro and Victoria K. fames
Author Index 290
List of Tables
2.1 Annual Performance Measures for Eight Leading Brands 34
2.2 Annual Penetration and Average Purchase Frequencies
(Leading Brands in Order of Market Share) 35
2.3 Duplications of Purchases between Brands 36
4.1 Schedules of Reinforcement (Prices) for Butter 80
4.2 Schedules of Reinforcement (Prices) for Cola 82
4.3 Adjusted R2s, Betas (Sensitivity) and Intercepts (Bias)
Results for Matching Analyses for Butter 85
4.4 Adjusted R2s, Betas (Sensitivity) and Intercepts (Bias)
Results for Matching Analyses for Cola 86
6.1 Levels of Informational Reinforcement 138
6.2 Number of consumers, total and average (per
consumer) number of purchases, total and average
(per consumer) amount spent, average (per quantity)
price, average unit price, total and average number of
brands purchased, and percentage brand loyalty,
calculated for each product category 139
6.3 Matching Analysis 142
6.4 Relative Demand Analyses 142
6.5 Maximization Analyses 143
6.6 Parameters of Equation (log Quantity = a b [log Price]),
calculated for each consumer group, the significance
level of the regression (p), and the standard error of
the estimate of b 152
6.7 Parameters of Log Quantity = a bl (Log Intra Erami
Price) b2 (Log Informational Level) b3 (Log Utilitarian
Level), calculated for each consumer group, the
significance level of the regression (p), and the standard
error of the estimates of bl, b2, and b3 155
7.1 Number of consumers, total purchases, average number
of purchases, average total amount spent, average
amount spent per shopping trip, average price per
standard amount, average price per package, total
number of brands, average number of brands bought,
for each product category 180
ix
x List of Tables
7.2 Parameters of Equation 7.1 (log Quantity = a + /?
[log Price]), calculated for each product category 181
7.3 Parameters of Equation 7.2 (log Quantity = a + ft (log
Utilitarian) + ft (log Informational) + ft (log Relative
Price)) calculated for each product category 183
7.4 Parameters of Equation 7.2 (log Quantity = a + ft
(log Utilitarian) + ft (log Informational) + ft
(log Relative Price)) calculated for each of two samples
of the biscuits product category 185
8.1 Equation 8.1 parameters for the brand groups classified
at each informational level and for all product
categories 208
8.2 Equation 8.2 parameters for the brand groups classified
at each informational level and for all product
categories 211
9.1 Number of consumers, total purchases, average number
of purchases, average total amount spent (British
pounds), average amount spent per shopping trip,
average price per standard amount (e.g., 100 g),
average price per package, total number of brands,
average number of brands bought, for each product
category 229
9.2 Parameters of Equation 9.2, including all data points
from all consumers, calculated for each product category 233
9.3 Parameters of Equation 9.3, including one data point
per consumer, calculated for each product category 235
9.4 Parameters of Equation 9.4, including all data points
for each consumer across product categories, calculated
for each individual consumer 236
9.5 Parameters of Equation 9.4, calculated for each
individual consumer for each of the following three
product categories: biscuits (cookies), cheese, and
breakfast cereals 240
9.6 Parameters of Equation 9.4, calculated for each
consumer using data from Split sample 1 (weeks 1 8)
and Split sample 2 (weeks 9 16) 246
10.1 Frequencies (fr) and Percentages (%) of consumers for
product combination within FR and VR 266
10.2 Generalized equation: Aggregated level 272
List of Figures
1.1 The Behavioral Perspective Model of Consumer Choice 5
3.1 Matching Analyses for Catfood 100 61
3.2 Relative Demand Curves for CatfoodlOO 62
3.3 Maximization Analyses for CatfoodlOO 62
3.4 Matching Analyses for Bottled Soft Drinks (BSD1) 63
3.5 Relative Demand Analyses for Bottled Soft Drinks
(BSD1) 64
3.6 Maximization Analyses for Bottled Soft Drinks (BSD 1) 65
3.7 Matching Analyses for Wine/Cola 65
3.8 Relative Demand Analyses for Wine/Cola 66
3.9 Maximization Analyses for Wine/Cola 66
4.1 Cl Butter: Results of the Matching Analysis 83
4.2 C2 Cola: Results of the Matching Analysis 84
4.3 Cl Butter: Results of the Demand Analysis 87
4.4 C2 Cola: Results of the Demand Analysis 88
4.5 Cl Butter: Results of the Maximization Analysis 89
4.6 C2 Cola: Results of the Maximization Analysis 90
5.1 Matching Analyses for Fruit Juice 111
5.2 Relative Demand Analyses for Fruit Juice 113
5.3 Maximization Analyses for Fruit Juice 114
6.1 Matching analysis: FR schedules 140
6.2 Matching analysis: VR schedules 141
6.3 Relative demand analysis: FR schedules 144
6.4 Relative demand analysis: VR schedules 145
6.5 Maximization analysis: FR schedules 146
6.6 Maximization analysis: VR schedules 147
6.7 Percentage of quantity purchased of brands at each
informational level (Level 1: black bars; Level 2: empty
bars; Level 3: striped bars) by each consumer of each
product category as a function of average price paid
per consumer 149
6.8 Price elasticity coefficients calculated for each group of
consumers classified according to the informational
and utilitarian level of the brands they predominantly
purchased 153
xi
xii List of Figures
6.9 Intra brand, informational inter brand and utilitarian
inter brand price elasticity coefficients calculated for
each group of consumers, classified on the basis of the
informational/utilitarian level of the brands they
predominantly purchased 156
8.1 Probability of Sequential and Non Sequential Buying
in each Informational Level 213
8.2 Summary of the Data from Information Level 3 for
Baked Beans 215
9.1 Log of quantity bought divided by the average quantity
bought in the category as a function of log of price
paid divided by the average price paid in the category,
calculated with all data points from all consumers
(Equation 9.2), for each product category 232
9.2 Log of quantity bought divided by the average quantity
bought in the category as a function of log of price paid
divided by the average price paid in the category,
calculated with one pair of data points from each
consumer (Equation 9.3), for each product category 234
9.3 Demand curves for each of six consumers, calculated
with all data points across all products for each
consumer (Equation 9.4) 238
9.4 Demand curves for six consumers, two for each of the
three products, calculated with data points from each
of the products for each consumer 244
10.1 FR Schedule: Patterns of Matching Analysis (%) 267
10.2 VR Schedule: Patterns of Matching Analysis (%) 269
10.3 Matching Analysis for subject 93182: Substitutable
Products (*loglO) 271
10.4 Matching Analysis for subject 93182: Independent
Products (*loglO) 271
10.5 Matching Analysis for subject 93182: Complementary
Products 271
10.6 Matching Analysis: Substitutable Products 274
10.7 Matching Analysis: Independent Products 274
10.8 Matching Analysis: Complementary Products 274
|
| adam_txt |
Contents
List of Tables ix
List of Figures xi
Preface xiii
Acknowledgements xix
1 Brand Choice in Behavioral Perspective 1
Gordon R. Foxall, Jorge M. Oliveira Castro, Victoria K. fames
and Teresa C. Schrezenmaier
2 The Substitutability of Brands 25
Gordon R. Foxall
3 Behavior Analysis of Consumer Brand Choice: A
Preliminary Analysis 54
Gordon R. Foxall and Victoria K. James
4 The Behavioral Ecology of Consumer Choice: How and
What Do Consumers Maximize? 71
Gordon R. Foxall and Victoria K. James
5 The Behavioral Economics of Consumer Brand Choice:
Establishing a Methodology 100
Gordon R. Foxall and Teresa C. Schrezenmaier
6 The Behavioral Economics of Consumer Brand Choice:
Patterns of Reinforcement and Utility Maximization 125
Gordon R. Foxall, Jorge M. Oliveira Castro and Teresa C.
Schrezenmaier
7 Patterns of Consumer Response to Retail Price
Differentials 165
Jorge M. Oliveira Castro, Gordon R. Foxall and Teresa C.
Schrezenmaier
8 Dynamics of Repeat Buying for Packaged Food Products 198
Jorge M. Oliveira Castro, Diogo C. S. Ferreira, Gordon R.
Foxall and Teresa C. Schrezenmaier
vii
viii Contents
9 Consumer Brand Choice: Individual and Group Analyses
of Demand Elasticity 223
Jorge M. Oliveira Castro, Gordon R. Foxall and Teresa C.
Schrezenmaier
10 Deviations from Matching in Consumer Choice 256
Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier,
Jorge M. Oliveira Castro and Victoria K. fames
Author Index 290
List of Tables
2.1 Annual Performance Measures for Eight Leading Brands 34
2.2 Annual Penetration and Average Purchase Frequencies
(Leading Brands in Order of Market Share) 35
2.3 Duplications of Purchases between Brands 36
4.1 Schedules of Reinforcement (Prices) for Butter 80
4.2 Schedules of Reinforcement (Prices) for Cola 82
4.3 Adjusted R2s, Betas (Sensitivity) and Intercepts (Bias)
Results for Matching Analyses for Butter 85
4.4 Adjusted R2s, Betas (Sensitivity) and Intercepts (Bias)
Results for Matching Analyses for Cola 86
6.1 Levels of Informational Reinforcement 138
6.2 Number of consumers, total and average (per
consumer) number of purchases, total and average
(per consumer) amount spent, average (per quantity)
price, average unit price, total and average number of
brands purchased, and percentage brand loyalty,
calculated for each product category 139
6.3 Matching Analysis 142
6.4 Relative Demand Analyses 142
6.5 Maximization Analyses 143
6.6 Parameters of Equation (log Quantity = a b [log Price]),
calculated for each consumer group, the significance
level of the regression (p), and the standard error of
the estimate of b 152
6.7 Parameters of Log Quantity = a bl (Log Intra Erami
Price) b2 (Log Informational Level) b3 (Log Utilitarian
Level), calculated for each consumer group, the
significance level of the regression (p), and the standard
error of the estimates of bl, b2, and b3 155
7.1 Number of consumers, total purchases, average number
of purchases, average total amount spent, average
amount spent per shopping trip, average price per
standard amount, average price per package, total
number of brands, average number of brands bought,
for each product category 180
ix
x List of Tables
7.2 Parameters of Equation 7.1 (log Quantity = a + /?
[log Price]), calculated for each product category 181
7.3 Parameters of Equation 7.2 (log Quantity = a + ft (log
Utilitarian) + ft (log Informational) + ft (log Relative
Price)) calculated for each product category 183
7.4 Parameters of Equation 7.2 (log Quantity = a + ft
(log Utilitarian) + ft (log Informational) + ft
(log Relative Price)) calculated for each of two samples
of the biscuits product category 185
8.1 Equation 8.1 parameters for the brand groups classified
at each informational level and for all product
categories 208
8.2 Equation 8.2 parameters for the brand groups classified
at each informational level and for all product
categories 211
9.1 Number of consumers, total purchases, average number
of purchases, average total amount spent (British
pounds), average amount spent per shopping trip,
average price per standard amount (e.g., 100 g),
average price per package, total number of brands,
average number of brands bought, for each product
category 229
9.2 Parameters of Equation 9.2, including all data points
from all consumers, calculated for each product category 233
9.3 Parameters of Equation 9.3, including one data point
per consumer, calculated for each product category 235
9.4 Parameters of Equation 9.4, including all data points
for each consumer across product categories, calculated
for each individual consumer 236
9.5 Parameters of Equation 9.4, calculated for each
individual consumer for each of the following three
product categories: biscuits (cookies), cheese, and
breakfast cereals 240
9.6 Parameters of Equation 9.4, calculated for each
consumer using data from Split sample 1 (weeks 1 8)
and Split sample 2 (weeks 9 16) 246
10.1 Frequencies (fr) and Percentages (%) of consumers for
product combination within FR and VR 266
10.2 Generalized equation: Aggregated level 272
List of Figures
1.1 The Behavioral Perspective Model of Consumer Choice 5
3.1 Matching Analyses for Catfood 100 61
3.2 Relative Demand Curves for CatfoodlOO 62
3.3 Maximization Analyses for CatfoodlOO 62
3.4 Matching Analyses for Bottled Soft Drinks (BSD1) 63
3.5 Relative Demand Analyses for Bottled Soft Drinks
(BSD1) 64
3.6 Maximization Analyses for Bottled Soft Drinks (BSD 1) 65
3.7 Matching Analyses for Wine/Cola 65
3.8 Relative Demand Analyses for Wine/Cola 66
3.9 Maximization Analyses for Wine/Cola 66
4.1 Cl Butter: Results of the Matching Analysis 83
4.2 C2 Cola: Results of the Matching Analysis 84
4.3 Cl Butter: Results of the Demand Analysis 87
4.4 C2 Cola: Results of the Demand Analysis 88
4.5 Cl Butter: Results of the Maximization Analysis 89
4.6 C2 Cola: Results of the Maximization Analysis 90
5.1 Matching Analyses for Fruit Juice 111
5.2 Relative Demand Analyses for Fruit Juice 113
5.3 Maximization Analyses for Fruit Juice 114
6.1 Matching analysis: "FR" schedules 140
6.2 Matching analysis: "VR" schedules 141
6.3 Relative demand analysis: "FR" schedules 144
6.4 Relative demand analysis: "VR" schedules 145
6.5 Maximization analysis: "FR" schedules 146
6.6 Maximization analysis: "VR" schedules 147
6.7 Percentage of quantity purchased of brands at each
informational level (Level 1: black bars; Level 2: empty
bars; Level 3: striped bars) by each consumer of each
product category as a function of average price paid
per consumer 149
6.8 Price elasticity coefficients calculated for each group of
consumers classified according to the informational
and utilitarian level of the brands they predominantly
purchased 153
xi
xii List of Figures
6.9 Intra brand, informational inter brand and utilitarian
inter brand price elasticity coefficients calculated for
each group of consumers, classified on the basis of the
informational/utilitarian level of the brands they
predominantly purchased 156
8.1 Probability of Sequential and Non Sequential Buying
in each Informational Level 213
8.2 Summary of the Data from Information Level 3 for
Baked Beans 215
9.1 Log of quantity bought divided by the average quantity
bought in the category as a function of log of price
paid divided by the average price paid in the category,
calculated with all data points from all consumers
(Equation 9.2), for each product category 232
9.2 Log of quantity bought divided by the average quantity
bought in the category as a function of log of price paid
divided by the average price paid in the category,
calculated with one pair of data points from each
consumer (Equation 9.3), for each product category 234
9.3 Demand curves for each of six consumers, calculated
with all data points across all products for each
consumer (Equation 9.4) 238
9.4 Demand curves for six consumers, two for each of the
three products, calculated with data points from each
of the products for each consumer 244
10.1 FR Schedule: Patterns of Matching Analysis (%) 267
10.2 VR Schedule: Patterns of Matching Analysis (%) 269
10.3 Matching Analysis for subject 93182: Substitutable
Products (*loglO) 271
10.4 Matching Analysis for subject 93182: Independent
Products (*loglO) 271
10.5 Matching Analysis for subject 93182: Complementary
Products 271
10.6 Matching Analysis: Substitutable Products 274
10.7 Matching Analysis: Independent Products 274
10.8 Matching Analysis: Complementary Products 274 |
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| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | The behavioral economics of brand choice Gordon R. Foxall ... 1. publ. Basingstoke [u.a.] Palgrave Macmillan 2007 XIX, 292 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Brand choice Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenwahl (DE-588)4606225-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenwahl (DE-588)4606225-7 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Foxall, Gordon R. 1949- Sonstige (DE-588)139326499 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015746495&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The behavioral economics of brand choice Brand choice Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Markenwahl (DE-588)4606225-7 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4606225-7 (DE-588)4143413-4 |
| title | The behavioral economics of brand choice |
| title_auth | The behavioral economics of brand choice |
| title_exact_search | The behavioral economics of brand choice |
| title_exact_search_txtP | The behavioral economics of brand choice |
| title_full | The behavioral economics of brand choice Gordon R. Foxall ... |
| title_fullStr | The behavioral economics of brand choice Gordon R. Foxall ... |
| title_full_unstemmed | The behavioral economics of brand choice Gordon R. Foxall ... |
| title_short | The behavioral economics of brand choice |
| title_sort | the behavioral economics of brand choice |
| topic | Brand choice Consumer behavior Verbraucherverhalten (DE-588)4062644-1 gnd Markenwahl (DE-588)4606225-7 gnd |
| topic_facet | Brand choice Consumer behavior Verbraucherverhalten Markenwahl Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015746495&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT foxallgordonr thebehavioraleconomicsofbrandchoice |