Building a successful 21st century music career:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Thomson Course Technology
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | VIII, 423 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9781598633702 |
Internformat
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| 245 | 1 | 0 | |a Building a successful 21st century music career |c Simon Cann |
| 264 | 1 | |a Boston, Mass. |b Thomson Course Technology |c 2007 | |
| 300 | |a VIII, 423 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Part I Introduction
Chapter
1
Introduction
___________________________
Ъ_
Your Career Begins Today
.....................................3
Why the Emphasis on Being Proactive? I Just Wanna Play Music!
......5
How You Can Make It Happen
.................................7
The Commercial Imperative
....................................8
Adopting the Strategies Set Out in This Book
......................9
Getting the Most from This Book
..............................10
Chapter! Do You Really Want a Career in Music?
17
Kick-Starting Your Career
....................................20
Music in the 21st Century: This Time It s Personal
.................21
An Introduction to the Business Strategy for the Musician
............22
Defining Success
...........................................26
Chapter
3
Influences for Change and the
_________
Opportunities These Changes Bring
________
M
МРЗѕ,
iTunes, and Music Downloads
...........................32
The Expanding Market for Music in TV/Films/Games
............... 36
The Collapse of the CD Market
..............................38
Merchandising and Other Non-Music Income Sources
..............40
Home Recording
...........................................41
eServices
.................................................. 42
American Idol/X Factor
......................................
SO
MySpace, YouTube, and Other Forms of Internet Relationships
.......51
Associates Arrangements
.....................................54
Ringtones.................................................56
Unique Ideas
..............................................57
VI
Building a
Successful 21st Century Music Career
Part II The Fan Base
Chapter
4
Exploiting with Integrity
________________
Exploitation
...............................................61
Why Do You Need a Fan Base?
................................63
The Fans Expectations
......................................66
Communicating with Your Fan Base
............................69
The Mechanics of Bulk Communication
.........................78
So Will You Exploit with Integrity?
.............................81
Chapter
5
Building and Keeping the Fan Base
_________8^
The Conversion Process
......................................S3
Finding Potential Fans and Building the Fan Base
..................90
Losing Fans
...............................................95
Going Global
..............................................98
What Do You Do if You Don t Have a Fan Base?
..................99
Current Options for the Musician without a Fan Base
..............100
Chapter
6
Publicity in the 21st Century
_____________109
Active Publicity
...........................................110
Passive Publicity
..........................................117
Building the Perfect Website
.................................121
Partili
The Product
Chapter
7
What Do You Actually Do?!?
____________137
Who Are You? What Do You Do?
.............................137
Who Is Your Market?
......................................138
Is There an Audience?
......................................139
What Does Your Audience Want?
.............................141
Chapter
8
Creating and Developing the Product
______145
What Is a Product?
........................................145
Releasing the Product
......................................255
Life of the Product
.........................................256
Development Time
.........................................259
Product Pricing
...........................................262
Contents
vii
The Cost of Developing Products
.............................166
Making Money from Products
................................172
Part IV The Nasty Commercial Bits
Chapter
9
Economics
101_______________________189
Sources of Income: How Much Can I Earn?
.....................190
Earnings from CD Sales
.....................................192
On-Demand CDs
..........................................193
Pressing Your Own CDs
....................................194
Record Label Deal
.........................................199
Downloads
..............................................218
Moving Images
...........................................219
Merchandising
............................................220
Live Performances
.........................................223
Sponsorship/Endorsements
..................................226
Commission
..............................................228
Songwriting Royalties
......................................230
Gifts
...................................................235
Income from Your Infrastructure
..............................235
Future Sources of Income
....................................237
Sources of Finance
.........................................243
Costs
...................................................252
Chapter
10
Building the Team around You
_______265
Structure of Your Business
...................................265
Picking the Team
..........................................273
The Shareholders
..........................................275
The Manager
.............................................276
The Business Manager
......................................282
Lawyers
.................................................284
Accountants
..............................................286
Bankers
.................................................287
Booking Agents/Promoters
..................................288
Merchandising
............................................290
Record Company
..........................................291
Publishers
...............................................293
viii
Building
a Successful 21st Century Music Career
Chapter
11
Your Pay Packet
_______________________29^5
The Cat Food Years
........................................295
The Income Stream
........................................296
How Much Money Do You Need?
.............................300
Some People Just Earn Less than Others
........................314
Part V Putting the Theory into Practice
Chapter
12
Putting All the Pieces Together
__________319
The Jigsaw Puzzle of Your Career
.............................319
A Question of Scale
........................................320
Reducing Risks and Increasing the Certainty of a Sustained Career.
.. . 323
The Arc of Your Career
.....................................325
Reinventing the Record Label (and the Rest of the Music Industry).
.. . 365
Chapter
13
Career Templates
____________________371
Singer/Songwriter
..........................................372
Rock Band
...............................................378
Boy Band
................................................393
Chapter
14
Tales from the Sharp End
______________401
Marillion
................................................402
A Musician s Advice about the College Market
by Derek Sivers from CD Baby
.............................406
Index
413
|
| adam_txt |
Contents
Part I Introduction
Chapter
1
Introduction
_
Ъ_
Your Career Begins Today
.3
Why the Emphasis on Being Proactive? I Just Wanna Play Music!
.5
How You Can Make It Happen
.7
The Commercial Imperative
.8
Adopting the Strategies Set Out in This Book
.9
Getting the Most from This Book
.10
Chapter! Do You Really Want a Career in Music?
17
Kick-Starting Your Career
.20
Music in the 21st Century: This Time It's Personal
.21
An Introduction to the Business Strategy for the Musician
.22
Defining Success
.26
Chapter
3
Influences for Change and the
_
Opportunities These Changes Bring
_
M
МРЗѕ,
iTunes, and Music Downloads
.32
The Expanding Market for Music in TV/Films/Games
. 36
The "Collapse" of the CD Market
.38
Merchandising and Other Non-Music Income Sources
.40
Home Recording
.41
eServices
. 42
American Idol/X Factor
.
SO
MySpace, YouTube, and Other Forms of Internet Relationships
.51
Associates' Arrangements
.54
Ringtones.56
Unique Ideas
.57
VI
Building a
Successful 21st Century Music Career
Part II The Fan Base
Chapter
4
Exploiting with Integrity
_
Exploitation
.61
Why Do You Need a Fan Base?
.63
The Fans' Expectations
.66
Communicating with Your Fan Base
.69
The Mechanics of Bulk Communication
.78
So Will You Exploit with Integrity?
.81
Chapter
5
Building and Keeping the Fan Base
_8^
The Conversion Process
.S3
Finding Potential Fans and Building the Fan Base
.90
Losing Fans
.95
Going Global
.98
What Do You Do if You Don't Have a Fan Base?
.99
Current Options for the Musician without a Fan Base
.100
Chapter
6
Publicity in the 21st Century
_109
Active Publicity
.110
Passive Publicity
.117
Building the Perfect Website
.121
Partili
The Product
Chapter
7
What Do You Actually Do?!?
_137
Who Are You? What Do You Do?
.137
Who Is Your Market?
.138
Is There an Audience?
.139
What Does Your Audience Want?
.141
Chapter
8
Creating and Developing the Product
_145
What Is a Product?
.145
Releasing the Product
.255
Life of the Product
.256
Development Time
.259
Product Pricing
.262
Contents
vii
The Cost of Developing Products
.166
Making Money from Products
.172
Part IV The Nasty Commercial Bits
Chapter
9
Economics
101_189
Sources of Income: How Much Can I Earn?
.190
Earnings from CD Sales
.192
On-Demand CDs
.193
Pressing Your Own CDs
.194
Record Label Deal
.199
Downloads
.218
Moving Images
.219
Merchandising
.220
Live Performances
.223
Sponsorship/Endorsements
.226
Commission
.228
Songwriting Royalties
.230
Gifts
.235
Income from Your Infrastructure
.235
Future Sources of Income
.237
Sources of Finance
.243
Costs
.252
Chapter
10
Building the Team around You
_265
Structure of Your Business
.265
Picking the Team
.273
The Shareholders
.275
The Manager
.276
The Business Manager
.282
Lawyers
.284
Accountants
.286
Bankers
.287
Booking Agents/Promoters
.288
Merchandising
.290
Record Company
.291
Publishers
.293
viii
Building
a Successful 21st Century Music Career
Chapter
11
Your Pay Packet
_29^5
The Cat Food Years
.295
The Income Stream
.296
How Much Money Do You Need?
.300
Some People Just Earn Less than Others
.314
Part V Putting the Theory into Practice
Chapter
12
Putting All the Pieces Together
_319
The Jigsaw Puzzle of Your Career
.319
A Question of Scale
.320
Reducing Risks and Increasing the Certainty of a Sustained Career.
. . 323
The Arc of Your Career
.325
Reinventing the Record Label (and the Rest of the Music Industry).
. . 365
Chapter
13
Career Templates
_371
Singer/Songwriter
.372
Rock Band
.378
Boy Band
.393
Chapter
14
Tales from the Sharp End
_401
Marillion
.402
A Musician's Advice about the College Market
by Derek Sivers from CD Baby
.406
Index
413 |
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| spelling | Cann, Simon Verfasser aut Building a successful 21st century music career Simon Cann Boston, Mass. Thomson Course Technology 2007 VIII, 423 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index. Musik Music Vocational guidance Musikwirtschaft (DE-588)4268614-3 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4048476-2 Ratgeber gnd-content USA (DE-588)4078704-7 g Musikwirtschaft (DE-588)4268614-3 s DE-604 Digitalisierung BSBMuenchen application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015723596&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Building a successful 21st century music career |
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