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Marketing strategy:

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Bibliographic Details
Main Authors:	Ferrell, Odies C. (Author), Hartline, Michael D. (Author)
Format:	Book
Language:	English
Published:	Mason, Ohio Thomson 2008
Edition:	4. ed.
Subjects:	Marketing > Management Marketing > Management > Case studies Marketingmanagement Strategisches Management Marketingstrategie USA Fallstudiensammlung
Item Description:	5. ed. u.d.T.: Ferrell, Odies C.: Marketing management strategies
Physical Description:	XXII, 717 S. Ill., graph. Darst.
ISBN:	9780324362725 0324362722

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MARC


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Record in the Search Index

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discipline	Wirtschaftswissenschaften
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subject_GND	(DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4078704-7 (DE-588)4522595-3
title	Marketing strategy
title_auth	Marketing strategy
title_exact_search	Marketing strategy
title_exact_search_txtP	Marketing strategy
title_full	Marketing strategy O. C. Ferrell ; Michael D. Hartline
title_fullStr	Marketing strategy O. C. Ferrell ; Michael D. Hartline
title_full_unstemmed	Marketing strategy O. C. Ferrell ; Michael D. Hartline
title_short	Marketing strategy
title_sort	marketing strategy
topic	Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketing Management Marketing Management Case studies Marketingmanagement Strategisches Management Marketingstrategie USA Fallstudiensammlung
work_keys_str_mv	AT ferrellodiesc marketingstrategy AT hartlinemichaeld marketingstrategy

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