Verfügbarkeit: Marketing strategy

Marketing strategy:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Ferrell, Odies C. (VerfasserIn), Hartline, Michael D. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Mason, Ohio Thomson 2008
Ausgabe:	4. ed.
Schlagworte:	Marketing > Management Marketing > Management > Case studies Marketingmanagement Strategisches Management Marketingstrategie USA Fallstudiensammlung
Beschreibung:	5. ed. u.d.T.: Ferrell, Odies C.: Marketing management strategies
Beschreibung:	XXII, 717 S. Ill., graph. Darst.
ISBN:	9780324362725 0324362722

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV022511044
003	DE-604
005	20130204
007	t
008	070713s2008 ad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9780324362725 \|9 978-0-324-36272-5
020			\|a 0324362722 \|9 0-324-36272-2
035			\|a (OCoLC)121870777
035			\|a (DE-599)BVBBV022511044
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
050		0	\|a HF5415.13
082	0		\|a 658.802 \|2 22
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a QP 612 \|0 (DE-625)141909: \|2 rvk
100	1		\|a Ferrell, Odies C. \|e Verfasser \|4 aut
245	1	0	\|a Marketing strategy \|c O. C. Ferrell ; Michael D. Hartline
250			\|a 4. ed.
264		1	\|a Mason, Ohio \|b Thomson \|c 2008
300			\|a XXII, 717 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a 5. ed. u.d.T.: Ferrell, Odies C.: Marketing management strategies
650		4	\|a Marketing \|x Management
650		4	\|a Marketing \|x Management \|v Case studies
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Strategisches Management \|0 (DE-588)4124261-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|2 gnd \|9 rswk-swf
651		7	\|a USA \|0 (DE-588)4078704-7 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4522595-3 \|a Fallstudiensammlung \|2 gnd-content
689	0	0	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|D s
689	0		\|5 DE-604
689	1	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	1	1	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	1		\|8 1\p \|5 DE-604
689	2	0	\|a USA \|0 (DE-588)4078704-7 \|D g
689	2	1	\|a Strategisches Management \|0 (DE-588)4124261-0 \|D s
689	2		\|8 2\p \|5 DE-604
700	1		\|a Hartline, Michael D. \|e Verfasser \|4 aut
999			\|a oai:aleph.bib-bvb.de:BVB01-015717948
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

_version_	1804136613923520512
adam_txt
any_adam_object
any_adam_object_boolean
author	Ferrell, Odies C. Hartline, Michael D.
author_facet	Ferrell, Odies C. Hartline, Michael D.
author_role	aut aut
author_sort	Ferrell, Odies C.
author_variant	o c f oc ocf m d h md mdh
building	Verbundindex
bvnumber	BV022511044
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
callnumber-search	HF5415.13
callnumber-sort	HF 45415.13
callnumber-subject	HF - Commerce
classification_rvk	QP 600 QP 612
ctrlnum	(OCoLC)121870777 (DE-599)BVBBV022511044
dewey-full	658.802
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	4. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01983nam a2200541 c 4500</leader><controlfield tag="001">BV022511044</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20130204 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070713s2008 ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780324362725</subfield><subfield code="9">978-0-324-36272-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0324362722</subfield><subfield code="9">0-324-36272-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)121870777</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022511044</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Ferrell, Odies C.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing strategy</subfield><subfield code="c">O. C. Ferrell ; Michael D. Hartline</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mason, Ohio</subfield><subfield code="b">Thomson</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXII, 717 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">5. ed. u.d.T.: Ferrell, Odies C.: Marketing management strategies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hartline, Michael D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015717948</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	(DE-588)4522595-3 Fallstudiensammlung gnd-content
genre_facet	Fallstudiensammlung
geographic	USA (DE-588)4078704-7 gnd
geographic_facet	USA
id	DE-604.BV022511044
illustrated	Illustrated
index_date	2024-07-02T17:59:19Z
indexdate	2024-07-09T20:59:11Z
institution	BVB
isbn	9780324362725 0324362722
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015717948
oclc_num	121870777
open_access_boolean
physical	XXII, 717 S. Ill., graph. Darst.
publishDate	2008
publishDateSearch	2008
publishDateSort	2008
publisher	Thomson
record_format	marc
spelling	Ferrell, Odies C. Verfasser aut Marketing strategy O. C. Ferrell ; Michael D. Hartline 4. ed. Mason, Ohio Thomson 2008 XXII, 717 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier 5. ed. u.d.T.: Ferrell, Odies C.: Marketing management strategies Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingstrategie (DE-588)4120697-6 s DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Hartline, Michael D. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ferrell, Odies C. Hartline, Michael D. Marketing strategy Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4124261-0 (DE-588)4120697-6 (DE-588)4078704-7 (DE-588)4522595-3
title	Marketing strategy
title_auth	Marketing strategy
title_exact_search	Marketing strategy
title_exact_search_txtP	Marketing strategy
title_full	Marketing strategy O. C. Ferrell ; Michael D. Hartline
title_fullStr	Marketing strategy O. C. Ferrell ; Michael D. Hartline
title_full_unstemmed	Marketing strategy O. C. Ferrell ; Michael D. Hartline
title_short	Marketing strategy
title_sort	marketing strategy
topic	Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Marketing Management Marketing Management Case studies Marketingmanagement Strategisches Management Marketingstrategie USA Fallstudiensammlung
work_keys_str_mv	AT ferrellodiesc marketingstrategy AT hartlinemichaeld marketingstrategy

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand!

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge