APA (7th ed.) Citation

Ferrell, O. C., & Hartline, M. D. (2008). Marketing strategy (4. ed.). Thomson.

Chicago Style (17th ed.) Citation

Ferrell, Odies C., and Michael D. Hartline. Marketing Strategy. 4. ed. Mason, Ohio: Thomson, 2008.

MLA (9th ed.) Citation

Ferrell, Odies C., and Michael D. Hartline. Marketing Strategy. 4. ed. Thomson, 2008.