Was Marken erfolgreich macht: Neuropsychologie in der Markenführung
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
München [u.a.]
Haufe
2007
|
| Schlagworte: | |
| Beschreibung: | 233 S. Ill., graph. Darst. |
| ISBN: | 9783448086102 344808610X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV022509766 | ||
| 003 | DE-604 | ||
| 005 | 20080729 | ||
| 007 | t | ||
| 008 | 070712s2007 gw ad|| |||| 00||| ger d | ||
| 015 | |a 07,N22,0243 |2 dnb | ||
| 016 | 7 | |a 984097775 |2 DE-101 | |
| 020 | |a 9783448086102 |c Gb. : EUR 29.80, sfr 49.40 |9 978-3-448-08610-2 | ||
| 020 | |a 344808610X |c Gb. : EUR 29.80, sfr 49.40 |9 3-448-08610-X | ||
| 024 | 3 | |a 9783448086102 | |
| 028 | 5 | 2 | |a 00097-0001 |
| 035 | |a (OCoLC)213393079 | ||
| 035 | |a (DE-599)DNB984097775 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c XA-DE-BW | ||
| 049 | |a DE-M382 |a DE-19 |a DE-1049 |a DE-20 |a DE-12 |a DE-1047 |a DE-92 |a DE-29 |a DE-898 |a DE-859 |a DE-1102 |a DE-863 |a DE-473 |a DE-523 |a DE-B170 |a DE-11 |a DE-188 |a DE-83 | ||
| 082 | 0 | |a 658.827 |2 22/ger | |
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 084 | |a 150 |2 sdnb | ||
| 084 | |a 330 |2 sdnb | ||
| 100 | 1 | |a Scheier, Christian |d 1968- |e Verfasser |0 (DE-588)129509159 |4 aut | |
| 245 | 1 | 0 | |a Was Marken erfolgreich macht |b Neuropsychologie in der Markenführung |c Christian Scheier ; Dirk Held |
| 264 | 1 | |a München [u.a.] |b Haufe |c 2007 | |
| 300 | |a 233 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Erfolgsfaktor |0 (DE-588)4197034-2 |D s |
| 689 | 0 | 2 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Held, Dirk |d 1971- |e Verfasser |0 (DE-588)131715496 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015716699 | ||
Datensatz im Suchindex
| DE-BY-863_location | 1000 |
|---|---|
| DE-BY-FWS_call_number | 1000/QP 631 S318 W3st |
| DE-BY-FWS_katkey | 313102 |
| DE-BY-FWS_media_number | 083101026558 |
| _version_ | 1824553853474832385 |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Scheier, Christian 1968- Held, Dirk 1971- |
| author_GND | (DE-588)129509159 (DE-588)131715496 |
| author_facet | Scheier, Christian 1968- Held, Dirk 1971- |
| author_role | aut aut |
| author_sort | Scheier, Christian 1968- |
| author_variant | c s cs d h dh |
| building | Verbundindex |
| bvnumber | BV022509766 |
| classification_rvk | QP 621 QP 624 QP 631 |
| ctrlnum | (OCoLC)213393079 (DE-599)DNB984097775 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01835nam a2200493 c 4500</leader><controlfield tag="001">BV022509766</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080729 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070712s2007 gw ad|| |||| 00||| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N22,0243</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">984097775</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783448086102</subfield><subfield code="c">Gb. : EUR 29.80, sfr 49.40</subfield><subfield code="9">978-3-448-08610-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">344808610X</subfield><subfield code="c">Gb. : EUR 29.80, sfr 49.40</subfield><subfield code="9">3-448-08610-X</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783448086102</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">00097-0001</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)213393079</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB984097775</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-BW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">150</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scheier, Christian</subfield><subfield code="d">1968-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129509159</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Was Marken erfolgreich macht</subfield><subfield code="b">Neuropsychologie in der Markenführung</subfield><subfield code="c">Christian Scheier ; Dirk Held</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München [u.a.]</subfield><subfield code="b">Haufe</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">233 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Erfolgsfaktor</subfield><subfield code="0">(DE-588)4197034-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Held, Dirk</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131715496</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015716699</subfield></datafield></record></collection> |
| id | DE-604.BV022509766 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:58:59Z |
| indexdate | 2025-02-20T06:42:28Z |
| institution | BVB |
| isbn | 9783448086102 344808610X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015716699 |
| oclc_num | 213393079 |
| open_access_boolean | |
| owner | DE-M382 DE-19 DE-BY-UBM DE-1049 DE-20 DE-12 DE-1047 DE-92 DE-29 DE-898 DE-BY-UBR DE-859 DE-1102 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-523 DE-B170 DE-11 DE-188 DE-83 |
| owner_facet | DE-M382 DE-19 DE-BY-UBM DE-1049 DE-20 DE-12 DE-1047 DE-92 DE-29 DE-898 DE-BY-UBR DE-859 DE-1102 DE-863 DE-BY-FWS DE-473 DE-BY-UBG DE-523 DE-B170 DE-11 DE-188 DE-83 |
| physical | 233 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Haufe |
| record_format | marc |
| spellingShingle | Scheier, Christian 1968- Held, Dirk 1971- Was Marken erfolgreich macht Neuropsychologie in der Markenführung Neuromarketing (DE-588)7601901-9 gnd Markenpolitik (DE-588)4144679-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4144679-3 (DE-588)4197034-2 |
| title | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_auth | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_exact_search | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_exact_search_txtP | Was Marken erfolgreich macht Neuropsychologie in der Markenführung |
| title_full | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier ; Dirk Held |
| title_fullStr | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier ; Dirk Held |
| title_full_unstemmed | Was Marken erfolgreich macht Neuropsychologie in der Markenführung Christian Scheier ; Dirk Held |
| title_short | Was Marken erfolgreich macht |
| title_sort | was marken erfolgreich macht neuropsychologie in der markenfuhrung |
| title_sub | Neuropsychologie in der Markenführung |
| topic | Neuromarketing (DE-588)7601901-9 gnd Markenpolitik (DE-588)4144679-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | Neuromarketing Markenpolitik Erfolgsfaktor |
| work_keys_str_mv | AT scheierchristian wasmarkenerfolgreichmachtneuropsychologieindermarkenfuhrung AT helddirk wasmarkenerfolgreichmachtneuropsychologieindermarkenfuhrung |
THWS Würzburg Zentralbibliothek Lesesaal
| Signatur: |
1000 QP 631 S318 W3st |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |