Consuming experience:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2007
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Publisher description Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 203 S. Ill. |
| ISBN: | 9780415382434 9780415382441 |
Internformat
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| 650 | 4 | |a Konsumentenverhalten / Verhaltensökonomik / Konsumgütermarketing | |
| 650 | 4 | |a Sammelwerk / Collection of articles of several authors - 39 | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer behavior |x Social aspects | |
| 650 | 4 | |a Identity (Psychology) | |
| 650 | 4 | |a Consumption (Economics) |x Psychological aspects | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
List of figures vii
List of tables viii
Case vignettes ix
Notes on contributors xi
Preface xv
Part I SETTING UP THE SCENE OF THE CONSUMER
EXPERIENCE 1
1 Consuming experiences: an introduction 3
Antonella Caru and Bernard Cova
2 Agents in paradise: experiential co creation through emplacement,
ritualization, and community 17
John F. Sherry, Jr, Robert V. Kozinets, and Stefania Borghini
3 Consumer immersion in an experiential context 34
Antonella Caru and Bernard Cova
Part II CONSUMER DRIVEN EXPERIENCES 49
4 I feel good who needs the market? Struggling and having fun with
consumer driven experiences 51
Veronique Cova and Eric Remy
5 Consumption experiences and product meanings: pasta for young
Italian consumers 65
Daniele Dalli and Simona Romani
V ¦
CONTENTS
6 The blandness and delights of a daily object 79
Benoft Heilbrunn
Part III CO DRIVEN EXPERIENCES 93
7 Consumption experience, self narrative, and self identity: the example
of trekking 95
Richard Ladwein
8 The drivers of hedonic consumption experience: a semiotic analysis of
rock concerts 109
Chiara Santoro and Gabriele Troilo
9 Fashion as the ultimate experiential object: the case of Issey Miyake s
A POC brand 126
Patrick Hetzel
Part IV COMPANY DRIVEN EXPERIENCES 137
10 Converging industries through experience: lessons from edutainment 139
Stefano Podesta and Michela Addis
11 How value based brands create valuable experience: the case of
sports brands 154
Vanni Codeluppi
12 Re enchantment of retailing: toward Utopian islands 166
Olivier Badot and Marc Filser
PartV CONCLUSION 183
13 Consuming experience: retrospects and prospects 185
Eric J. Arnould
Index 195
¦ VI
Figures
1.1 The experiential vision of consumption 4
2.1 Self expression and creation of Sacred Space/Time at
Burning Man 20
2.2 The Infinite Fire at Burning Man 21
2.3 The fire of Carcavegia 23
2.4 Al vecc (the old man) and la vegia (the old woman)
burned in 2004 24
2.5 The co creation of fire rituals 26
2.6 The atrium of ESPN Zone, Chicago: the gateway to the world
of televisual experience of sport 27
2.7 New product exhibition and entertainment at the Motor Show 28
2.8 Exhibiting creativity at My Special Car Show 30
2.9 Play at ESPN Zone 31
3.1 The consumer immersion model 38
5.1 Conversation with pasta 67
5.2 The flavor of a pasta dish 72
6.1 The scales of experience of an object 85
6.2 The different registers of a consumption experience with
an object 89
7.1 The actantial schema 103
8.1 Types of concerts and sign systems 114
8.2 Types of concerts and types of experiences 115
8.3 The Ligabue acoustic concert 117
8.4 Positioning of the artists on stage 118
8.5 The Ligabue electric concert 120
8.6 The stage setup for the electric concert 121
12.1 Positioning of re enchantment strategies 171
12.2 Utopian Islands as a hybrid pattern of public sites 177
12.3 Xanadu Madrid 179
13.1 Firm and consumer resource interaction 186
13.2 Classifying consumer performances 187
vii |
Tables
1.1 The conditions of consuming experiences 13
4.1 A new vision of CD Es 56
12.1 A typology of forms for retail re enchantment 168
I Viii
Case vignettes
1.1 Every Guinness is a unique experience 8 9
1.2 Arguments used by experts in experiential marketing 10
1.3 Red Bull co created experiences 13 15
2.1 Carcavegia 22 4
2.2 Motor Show and My Special Car Show 28 9
3.1 Immersion in the context of a classical music concert 36 7
3.2 The experiential contexts of the Ducati brand 39 41
4.1 The Festival of Buildings, or the purity of the social domain 53 4
4.2 Shopping and the narrative of a less commercial experience 59
4.3 Experiencing passion for the theater 61
5.1 Un Americano a Roma 67
5.2 Pasta Agnesi, from silence, to sensing, ... to senses 72
6.1 Alessi s object games 82 3
6.2 The powers of a clothes iron 84 5
6.3 The healing sofa 86
6.4 The anthropomorphic object as a partner 88
7.1 Fear and dangers of the trekking experience 99
7.2 Authenticity and inauthenticity of the trekking experience 101 2
7.3 Makalu Adventure 106
8.1 The role of the lighting in the acoustic concert 119
8.2 The role of the lighting in the electric concert 122
9.1 Josyane, a true fan of the Issey Miyake brand 129
9.2 Consumers are far from naive about marketing practices
but... 132 3
9.3 Brands specific role in the construction of an experiential
connection 133 4
10.1 The architectural project of the Rose Center 143 4
10.2 The information and communication technology applications
at the Rose Center 144 5
ix ¦
CASE VIGNETTES
10.3 The exhibition displays at the Rose Center 146 7
11.1 Just do it 157 8
11.2 The Olympics of brands 159 60
11.3 Adidas stores convey values 163
12.1 Shopping at Wal Mart, a case of street corner
re enchantment 172 3
12.2 Madrid Xanadu, the example of a Utopian island 178 9
¦ X
|
| adam_txt |
Contents
List of figures vii
List of tables viii
Case vignettes ix
Notes on contributors xi
Preface xv
Part I SETTING UP THE SCENE OF THE CONSUMER
EXPERIENCE 1
1 Consuming experiences: an introduction 3
Antonella Caru and Bernard Cova
2 Agents in paradise: experiential co creation through emplacement,
ritualization, and community 17
John F. Sherry, Jr, Robert V. Kozinets, and Stefania Borghini
3 Consumer immersion in an experiential context 34
Antonella Caru and Bernard Cova
Part II CONSUMER DRIVEN EXPERIENCES 49
4 I feel good who needs the market? Struggling and having fun with
consumer driven experiences 51
Veronique Cova and Eric Remy
5 Consumption experiences and product meanings: pasta for young
Italian consumers 65
Daniele Dalli and Simona Romani
V ¦
CONTENTS
6 The blandness and delights of a daily object 79
Benoft Heilbrunn
Part III CO DRIVEN EXPERIENCES 93
7 Consumption experience, self narrative, and self identity: the example
of trekking 95
Richard Ladwein
8 The drivers of hedonic consumption experience: a semiotic analysis of
rock concerts 109
Chiara Santoro and Gabriele Troilo
9 Fashion as the ultimate experiential object: the case of Issey Miyake's
A POC brand 126
Patrick Hetzel
Part IV COMPANY DRIVEN EXPERIENCES 137
10 Converging industries through experience: lessons from edutainment 139
Stefano Podesta and Michela Addis
11 How value based brands create valuable experience: the case of
sports brands 154
Vanni Codeluppi
12 Re enchantment of retailing: toward Utopian islands 166
Olivier Badot and Marc Filser
PartV CONCLUSION 183
13 Consuming experience: retrospects and prospects 185
Eric J. Arnould
Index 195
¦ VI
Figures
1.1 The experiential vision of consumption 4
2.1 Self expression and creation of Sacred Space/Time at
Burning Man 20
2.2 The Infinite Fire at Burning Man 21
2.3 The fire of Carcavegia 23
2.4 Al vecc (the old man) and la vegia (the old woman)
burned in 2004 24
2.5 The co creation of fire rituals 26
2.6 The atrium of ESPN Zone, Chicago: the gateway to the world
of televisual experience of sport 27
2.7 New product exhibition and entertainment at the Motor Show 28
2.8 Exhibiting creativity at My Special Car Show 30
2.9 Play at ESPN Zone 31
3.1 The consumer immersion model 38
5.1 Conversation with pasta 67
5.2 The flavor of a pasta dish 72
6.1 The scales of experience of an object 85
6.2 The different registers of a consumption experience with
an object 89
7.1 The actantial schema 103
8.1 Types of concerts and sign systems 114
8.2 Types of concerts and types of experiences 115
8.3 The Ligabue acoustic concert 117
8.4 Positioning of the artists on stage 118
8.5 The Ligabue electric concert 120
8.6 The stage setup for the electric concert 121
12.1 Positioning of re enchantment strategies 171
12.2 "Utopian Islands" as a hybrid pattern of public sites 177
12.3 Xanadu Madrid 179
13.1 Firm and consumer resource interaction 186
13.2 Classifying consumer performances 187
vii |
Tables
1.1 The conditions of consuming experiences 13
4.1 A new vision of CD Es 56
12.1 A typology of forms for retail re enchantment 168
I Viii
Case vignettes
1.1 "Every Guinness is a unique experience" 8 9
1.2 Arguments used by experts in experiential marketing 10
1.3 Red Bull co created experiences 13 15
2.1 Carcavegia 22 4
2.2 Motor Show and My Special Car Show 28 9
3.1 Immersion in the context of a classical music concert 36 7
3.2 The experiential contexts of the Ducati brand 39 41
4.1 The Festival of Buildings, or the purity of the social domain 53 4
4.2 Shopping and the narrative of a less commercial experience 59
4.3 Experiencing passion for the theater 61
5.1 "Un Americano a Roma" 67
5.2 Pasta Agnesi, from silence, to sensing, . to senses 72
6.1 Alessi's "object games" 82 3
6.2 The powers of a clothes iron 84 5
6.3 The healing sofa 86
6.4 The anthropomorphic object as a partner 88
7.1 Fear and dangers of the trekking experience 99
7.2 Authenticity and inauthenticity of the trekking experience 101 2
7.3 Makalu Adventure 106
8.1 The role of the lighting in the acoustic concert 119
8.2 The role of the lighting in the electric concert 122
9.1 Josyane, a true fan of the Issey Miyake brand 129
9.2 Consumers are far from naive about marketing practices
but. 132 3
9.3 Brands' specific role in the construction of an experiential
connection 133 4
10.1 The architectural project of the Rose Center 143 4
10.2 The information and communication technology applications
at the Rose Center 144 5
ix ¦
CASE VIGNETTES
10.3 The exhibition displays at the Rose Center 146 7
11.1 "Just do it" 157 8
11.2 The Olympics of brands 159 60
11.3 Adidas stores convey values 163
12.1 Shopping at Wal Mart, a case of street corner
re enchantment 172 3
12.2 Madrid Xanadu, the example of a Utopian island 178 9
¦ X |
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| spellingShingle | Consuming experience Konsumentenverhalten / Verhaltensökonomik / Konsumgütermarketing Sammelwerk / Collection of articles of several authors - 39 Gesellschaft Psychologie Consumer behavior Social aspects Identity (Psychology) Consumption (Economics) Psychological aspects Consumers Psychology Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Consuming experience |
| title_auth | Consuming experience |
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| title_full_unstemmed | Consuming experience ed. by Antonella Carù ... |
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