Advertising and promotion: an integrated marketing communications perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. [u.a.]
McGraw-Hill Irwin
2007
|
| Ausgabe: | 7. ed. ; McGraw-Hill internat. ed. |
| Schriftenreihe: | McGraw-Hill higher education
|
| Schlagworte: | |
| Beschreibung: | XXVI, 820 S. Ill., graph. Darst. |
| ISBN: | 9780071105897 0071105891 |
Internformat
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Sales promotion | |
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| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1805072678165413888 |
|---|---|
| adam_text | |
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| author | Belch, George E. 1951- Belch, Michael A. |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- Belch, Michael A. |
| author_role | aut aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb m a b ma mab |
| building | Verbundindex |
| bvnumber | BV022503370 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 630 |
| ctrlnum | (OCoLC)64689024 (DE-599)BVBBV022503370 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 7. ed. ; McGraw-Hill internat. ed. |
| format | Book |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV022503370 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:56:29Z |
| indexdate | 2024-07-20T04:57:32Z |
| institution | BVB |
| isbn | 9780071105897 0071105891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015710402 |
| oclc_num | 64689024 |
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| physical | XXVI, 820 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
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| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | McGraw-Hill higher education |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch 7. ed. ; McGraw-Hill internat. ed. Boston, Mass. [u.a.] McGraw-Hill Irwin 2007 XXVI, 820 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill higher education Promotie (public relations) gtt Reclame gtt Advertising Communication in marketing Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s 3\p DE-604 Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 4\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 5\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Belch, Michael A. Advertising and promotion an integrated marketing communications perspective Promotie (public relations) gtt Reclame gtt Advertising Communication in marketing Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4346301-0 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4076968-9 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search_txtP | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Promotie (public relations) gtt Reclame gtt Advertising Communication in marketing Sales promotion Kommunikationsstrategie (DE-588)4201794-4 gnd Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd |
| topic_facet | Promotie (public relations) Reclame Advertising Communication in marketing Sales promotion Kommunikationsstrategie Integriertes Management Marketing Unternehmen Sales-promotion Werbung Marktkommunikation Einführung Lehrbuch |
| work_keys_str_mv | AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective |