Advertising in modern and postmodern times:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage Publ.
2007
|
| Schriftenreihe: | Theory, culture & society
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 231 S. Ill. |
| ISBN: | 0761941908 9780761941903 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Contents
Acknowledgements ix
Introduction: The Cultural Economy of Time in Modern
and Postmodern Advertising 1
Part I Marking Time in the Making of Modern Advertising 21
1 Selling Space in Advertising History 23
2 Selling Time in Advertising History 50
Part D Dialectics of Advertising in Modern Times 75
3 Advertising, Time and the Commodity Form 77
4 Time and the Commodity Sign 105
Part HI Advertising in Postmodern Time(s) 143
5 The Times, They Are A Changiri : Transformations of Work
and Leisure in the Time/Space Economies of Modern
and Postmodern Advertising 145
6 Mapping the Subject of Postmodern Advertising Technology 171
7 Sign of the Times: Postmodern Disruptions in
Advertising Times 187
Conclusion: Globalization and the Future
of Advertising 207
Bibliography 212
Index 223
|
| adam_txt |
Contents
Acknowledgements ix
Introduction: The Cultural Economy of Time in Modern
and Postmodern Advertising 1
Part I Marking Time in the Making of Modern Advertising 21
1 Selling Space in Advertising History 23
2 Selling Time in Advertising History 50
Part D Dialectics of Advertising in Modern Times 75
3 Advertising, Time and the Commodity Form 77
4 Time and the Commodity Sign 105
Part HI Advertising in Postmodern Time(s) 143
5 'The Times, They Are A Changiri': Transformations of Work
and Leisure in the Time/Space Economies of Modern
and Postmodern Advertising 145
6 Mapping the Subject of Postmodern Advertising Technology 171
7 Sign of the Times: Postmodern Disruptions in
Advertising Times 187
Conclusion: Globalization and the Future
of Advertising 207
Bibliography 212
Index 223 |
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| index_date | 2024-07-02T17:55:35Z |
| indexdate | 2024-07-09T20:58:59Z |
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| isbn | 0761941908 9780761941903 |
| language | English |
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| spelling | Odih, Pamela Verfasser aut Advertising in modern and postmodern times Pamela Odih Los Angeles [u.a.] Sage Publ. 2007 XII, 231 S. Ill. txt rdacontent n rdamedia nc rdacarrier Theory, culture & society Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Soziokultureller Wandel (DE-588)4227561-1 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Soziokultureller Wandel (DE-588)4227561-1 s DE-188 Werbepsychologie (DE-588)4140889-5 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015708301&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Odih, Pamela Advertising in modern and postmodern times Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4065541-6 (DE-588)4227561-1 |
| title | Advertising in modern and postmodern times |
| title_auth | Advertising in modern and postmodern times |
| title_exact_search | Advertising in modern and postmodern times |
| title_exact_search_txtP | Advertising in modern and postmodern times |
| title_full | Advertising in modern and postmodern times Pamela Odih |
| title_fullStr | Advertising in modern and postmodern times Pamela Odih |
| title_full_unstemmed | Advertising in modern and postmodern times Pamela Odih |
| title_short | Advertising in modern and postmodern times |
| title_sort | advertising in modern and postmodern times |
| topic | Werbepsychologie (DE-588)4140889-5 gnd Werbung (DE-588)4065541-6 gnd Soziokultureller Wandel (DE-588)4227561-1 gnd |
| topic_facet | Werbepsychologie Werbung Soziokultureller Wandel |
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