Conjoint measurement: methods and applications ; with 68 tables
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2007
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | VII, 373 S. Ill., graph. Darst. 235 mm x 155 mm |
| ISBN: | 9783540714033 3540714030 |
Internformat
MARC
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| 245 | 1 | 0 | |a Conjoint measurement |b methods and applications ; with 68 tables |c Anders Gustafsson ... (ed.) |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Berlin [u.a.] |b Springer |c 2007 | |
| 300 | |a VII, 373 S. |b Ill., graph. Darst. |c 235 mm x 155 mm | ||
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Datensatz im Suchindex
| _version_ | 1805089153730215936 |
|---|---|
| adam_text |
Table
of Contents
Foreword
.1
Paul E. Green
1.
Conjoint Analysis as an Instrument of Market
Research Practice
.3
Anders
Gustafsson, Andreas
Herrmann and Frank Huber
2.
Measurement of Price Effects with Conjoint Analysis:
Separating Informational and Allocative Effects of Price
.31
Vithala R. Rao and
Henrik Sattler
3.
Market Simulation Using a Probabilistic Ideal
Vector Model for Conjoint Data
.47
Daniel Baier and Wolfgang Gaul
4.
A Comparison of Conjoint Measurement with
Self-Explicated Approaches
.67
Henrik Sattler
and
Susanne Hensel-Börner
5.
Non-geometric Plackett-Burman Designs in
Conjoint Analysis
.77
Ola Blomkvist, Fredrik Ekdahl
and Anders
Gustafsson
6.
On the Influence of the Evaluation Methods in
Conjoint Design
-
Some Empirical Results
.93
Frank Huber, Andreas Herrmann and Anders
Gustafsson
7.
Evolutionary Conjoint
.113
Thorsten Teichert
And Edlira Shehu
8.
The Value of Extent-of-Preference Information in
Choice-Based Conjoint Analysis
.133
Terry Elrod and Keith
Chrzan
VI
_
Table of
Contents
9.
A Multi-trait Multi-method Validity Test of
Partworth Estimates
.145
Wagner
Kamakura
and Muammer Ozer
10.
Conjoint Preference Elicitation Methods in the
Broader Context of Random Utility Theory
Preference Elicitation Methods
.167
Jordan Louviere, David Hensher and Joffre Swait
11.
Conjoint Choice Experiments: General Characteristics
and Alternative Model Specifications
.199
Rinus Haauer and Michel
Wedel
12.
Optimization-Based and Machine-Learning Methods for
Conjoint Analysis: Estimation and Question Design
.231
Olivier Toubia, Theodoros Evgeniou and John
Hauser
13.
The Combinatorial Structure of Polyhedral Choice Based Conjoint
Analysis
.259
Joachim Giesen and Eva Schuberth
14.
Using Conjoint Choice Experiments to Model Consumer
Choices of Product Component Packages
.273
Benedikt G.C.
Dellaert, Aloys WJ.
Borgers,
Jordan J. Louviere and Harry J.P.
Timmermans
15.
Latent Class Models for Conjoint Analysis
.295
Venkatram Ramaswamy and Steven H. Cohen
16.
A Generalized Normative Segmentation
Methodology Employing Conjoint Analysis
.321
Wayne S. DeSarbo and Christian F. DeSarbo
17.
Dealing with Product Similarity in Conjoint Simulations
.347
Joel Huber, Bryan
Orme
and Richard Miller
Table
of
Contents_VII_
18.
Sales Forecasting with Conjoint Analysis by Addressing
Its Key Assumptions with Sequential Game Theory and
Macro-Flow Modeling
.363
David B. Whitlark and Scott M. Smith
Author Index
.371 |
| adam_txt |
Table
of Contents
Foreword
.1
Paul E. Green
1.
Conjoint Analysis as an Instrument of Market
Research Practice
.3
Anders
Gustafsson, Andreas
Herrmann and Frank Huber
2.
Measurement of Price Effects with Conjoint Analysis:
Separating Informational and Allocative Effects of Price
.31
Vithala R. Rao and
Henrik Sattler
3.
Market Simulation Using a Probabilistic Ideal
Vector Model for Conjoint Data
.47
Daniel Baier and Wolfgang Gaul
4.
A Comparison of Conjoint Measurement with
Self-Explicated Approaches
.67
Henrik Sattler
and
Susanne Hensel-Börner
5.
Non-geometric Plackett-Burman Designs in
Conjoint Analysis
.77
Ola Blomkvist, Fredrik Ekdahl
and Anders
Gustafsson
6.
On the Influence of the Evaluation Methods in
Conjoint Design
-
Some Empirical Results
.93
Frank Huber, Andreas Herrmann and Anders
Gustafsson
7.
Evolutionary Conjoint
.113
Thorsten Teichert
And Edlira Shehu
8.
The Value of Extent-of-Preference Information in
Choice-Based Conjoint Analysis
.133
Terry Elrod and Keith
Chrzan
VI
_
Table of
Contents
9.
A Multi-trait Multi-method Validity Test of
Partworth Estimates
.145
Wagner
Kamakura
and Muammer Ozer
10.
Conjoint Preference Elicitation Methods in the
Broader Context of Random Utility Theory
Preference Elicitation Methods
.167
Jordan Louviere, David Hensher and Joffre Swait
11.
Conjoint Choice Experiments: General Characteristics
and Alternative Model Specifications
.199
Rinus Haauer and Michel
Wedel
12.
Optimization-Based and Machine-Learning Methods for
Conjoint Analysis: Estimation and Question Design
.231
Olivier Toubia, Theodoros Evgeniou and John
Hauser
13.
The Combinatorial Structure of Polyhedral Choice Based Conjoint
Analysis
.259
Joachim Giesen and Eva Schuberth
14.
Using Conjoint Choice Experiments to Model Consumer
Choices of Product Component Packages
.273
Benedikt G.C.
Dellaert, Aloys WJ.
Borgers,
Jordan J. Louviere and Harry J.P.
Timmermans
15.
Latent Class Models for Conjoint Analysis
.295
Venkatram Ramaswamy and Steven H. Cohen
16.
A Generalized Normative Segmentation
Methodology Employing Conjoint Analysis
.321
Wayne S. DeSarbo and Christian F. DeSarbo
17.
Dealing with Product Similarity in Conjoint Simulations
.347
Joel Huber, Bryan
Orme
and Richard Miller
Table
of
Contents_VII_
18.
Sales Forecasting with Conjoint Analysis by Addressing
Its Key Assumptions with Sequential Game Theory and
Macro-Flow Modeling
.363
David B. Whitlark and Scott M. Smith
Author Index
.371 |
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| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Mathematik Wirtschaftswissenschaften |
| discipline_str_mv | Mathematik Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| isbn | 9783540714033 3540714030 |
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| spelling | Conjoint measurement methods and applications ; with 68 tables Anders Gustafsson ... (ed.) 4. ed. Berlin [u.a.] Springer 2007 VII, 373 S. Ill., graph. Darst. 235 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier Conjoint Measurement (DE-588)4213629-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Conjoint Measurement (DE-588)4213629-5 s DE-604 Gustafsson, Anders 1964- Sonstige (DE-588)121386384 oth text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2967724&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015707402&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Conjoint measurement methods and applications ; with 68 tables |
| title_auth | Conjoint measurement methods and applications ; with 68 tables |
| title_exact_search | Conjoint measurement methods and applications ; with 68 tables |
| title_exact_search_txtP | Conjoint measurement methods and applications ; with 68 tables |
| title_full | Conjoint measurement methods and applications ; with 68 tables Anders Gustafsson ... (ed.) |
| title_fullStr | Conjoint measurement methods and applications ; with 68 tables Anders Gustafsson ... (ed.) |
| title_full_unstemmed | Conjoint measurement methods and applications ; with 68 tables Anders Gustafsson ... (ed.) |
| title_short | Conjoint measurement |
| title_sort | conjoint measurement methods and applications with 68 tables |
| title_sub | methods and applications ; with 68 tables |
| topic | Conjoint Measurement (DE-588)4213629-5 gnd |
| topic_facet | Conjoint Measurement Aufsatzsammlung |
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