Internationale Markenführung von Luxusmarken: Darstellung der Problematik am Beispiel der Textilbranche
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Saarbrücken
VDM-Verl. Müller
2007
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | V, 88 S. |
| ISBN: | 9783836406680 3836406683 |
Internformat
MARC
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| 264 | 1 | |a Saarbrücken |b VDM-Verl. Müller |c 2007 | |
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Datensatz im Suchindex
| _version_ | 1805089118590337024 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
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| author | Korneli, Britta 1978- |
| author_GND | (DE-588)13290277X |
| author_facet | Korneli, Britta 1978- |
| author_role | aut |
| author_sort | Korneli, Britta 1978- |
| author_variant | b k bk |
| building | Verbundindex |
| bvnumber | BV022488424 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)182776557 (DE-599)BVBBV022488424 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022488424 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T17:50:49Z |
| indexdate | 2024-07-20T09:18:50Z |
| institution | BVB |
| isbn | 9783836406680 3836406683 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015695681 |
| oclc_num | 182776557 |
| open_access_boolean | |
| owner | DE-1049 DE-92 DE-703 DE-1102 DE-83 |
| owner_facet | DE-1049 DE-92 DE-703 DE-1102 DE-83 |
| physical | V, 88 S. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | VDM-Verl. Müller |
| record_format | marc |
| spelling | Korneli, Britta 1978- Verfasser (DE-588)13290277X aut Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche Britta Korneli Saarbrücken VDM-Verl. Müller 2007 V, 88 S. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Textilindustrie (DE-588)4059618-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Textilindustrie (DE-588)4059618-7 s Luxusgut (DE-588)4192138-0 s DE-604 Strategisches Management (DE-588)4124261-0 s Markenartikel (DE-588)4037584-5 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2926205&prov=M&dok_var=1&dok_ext=htm Inhaltstext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Korneli, Britta 1978- Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd Textilindustrie (DE-588)4059618-7 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4037584-5 (DE-588)4059618-7 (DE-588)4124261-0 (DE-588)4144679-3 (DE-588)4192138-0 |
| title | Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche |
| title_auth | Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche |
| title_exact_search | Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche |
| title_exact_search_txtP | Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche |
| title_full | Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche Britta Korneli |
| title_fullStr | Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche Britta Korneli |
| title_full_unstemmed | Internationale Markenführung von Luxusmarken Darstellung der Problematik am Beispiel der Textilbranche Britta Korneli |
| title_short | Internationale Markenführung von Luxusmarken |
| title_sort | internationale markenfuhrung von luxusmarken darstellung der problematik am beispiel der textilbranche |
| title_sub | Darstellung der Problematik am Beispiel der Textilbranche |
| topic | Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd Textilindustrie (DE-588)4059618-7 gnd Strategisches Management (DE-588)4124261-0 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Marketing Markenartikel Textilindustrie Strategisches Management Markenpolitik Luxusgut |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=2926205&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT kornelibritta internationalemarkenfuhrungvonluxusmarkendarstellungderproblematikambeispieldertextilbranche |