Reconfiguring public relations: ecology, equity, and enterprise
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2007
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge advances in management and business studies
33 |
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIII, 180 S. |
| ISBN: | 9780415394086 9780415512497 9780203956632 |
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| 100 | 1 | |a MacKie, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Reconfiguring public relations |b ecology, equity, and enterprise |c David McKie and Debashish Munshi |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2007 | |
| 300 | |a XIII, 180 S. | ||
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| 490 | 1 | |a Routledge advances in management and business studies |v 33 | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Umweltpolitik | |
| 650 | 4 | |a Public relations |x Management | |
| 650 | 4 | |a International business enterprises |x Moral and ethical aspects | |
| 650 | 4 | |a Globalization |x Economic aspects | |
| 650 | 4 | |a Environmental policy |x Social aspects | |
| 650 | 4 | |a Social justice | |
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Datensatz im Suchindex
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Contents
Acknowledgements xi
1 Locating the project, the personal, and the geo politics of
publishing ]
Informing situations: space and time from Waikato to Downing
Street 2
The personal is political: how do we fit into the reconfiguration
project? 5
Locating publication: political economy, theory geography, and
edge interventions 8
Limiting textbooks: the case of the creeping fox terrier clone 10
Enlarging the field: on status, textbooks, and terminology 1I
Acknowledging antecedents, entertaining ideas, and net gains 13
Postscript that could have been a preface: acknowledging
contradictions 15
Progressing the conversation: a brief outline plan of the
chapters 17
2 Signs of the times: assessing the present and revisiting the past 19
Vital signs (1): stormy weather and the ecological case for
reconfiguration 21
Vital signs (2): equity, democracy, and global (im)balances 24
Vital signs (3): enterprise, markets, and corporate choices 26
Shifting signs: pluralisation and context relevant PR 28
From pessimism to lines of flight: emotional matters, public
diplomacy, and propaganda for peace 31
3 Pluralising theory: academic empires, excellence, and global
implications 34
Interpreting symmetry 36
viii Contents
Testing symmetry in two locations: can 't live without it (in PR) and
don't notice it (outside PR) 40
US primacy and the reach of the global 43
Strategic amnesia and empiricism's empire 44
Beyond the parochial: empires, knowledge, and pluralism 45
4 Moving the settings: multiple diversities and requisite varieties 48
Focusing on the core: photographic metaphors and ethnocentric
lenses 49
Controlling the settings: trapped in the time warp of mechanistic
models 51
Underexposed films: PR and the phobia of the other 54
The state of the art as a grainy picture: global PR theory and
inherent inequalities 56
Freedom beyond Freedom House: towards new flowering
democracies 57
Relocating knowledge in PR 59
5 Not enough Said: decolonising PR through postcolonial
frameworks 61
The new S curve: an overview of postcolonial perspectives in
communication from Said and Spivak 63
Colonising illusions: an "other" look at Bhopal 66
Continuing the S curve: insights from Shiva to Shome and
Hegde 67
Correcting myopia: diversifying publics and enlarging visions 68
Global relations: emerging situations and changing status 70
Metaphoric lines of flight: trees, tubers, India Shining, and
Western PR in the dark 73
6 What's next (1)? Empowering differences, learning from
leadership, and equity in management after In Search of
Excellence 76
Leading change after modernity: heretical heroes of the post 77
Downsizing In Search of Excellence (I): metaphor banks,
restricted credit, and reality checks 79
Downsizing In Search of Excellence (2): fashionable dismissals
and corporate games 82
Exposing excellence: crossover culture and business science 83
Re fashioning In Search of Excellence: interdisciplinary intertexts
Ltd 84
Contents ix
Non Western searches: Eastern exposures, continuing
contradictions, and the metaphor spectrum 86
Less than excellent: postscript on methodologies and what's next
in leadership 88
Uncertain times: leadership with more emotion and newer
science 89
7 What's next (2)? Accounting for value and returns on the real 91
Accounting for the bottom line (1): discipline, demand, and
building value propositions 92
Accounting for the bottom line (2): temptations and transparency
costs 96
Accounting for activists: deviant dolls and online culture 97
Environment matters: tilting at windmills and returns on the
real 99
8 Questioning professionalism: cover stories, disciplines, and
identities 102
Residing metaphors: limited hospitality and ideal homes for
professional people 103
Testing identity: marketing ACID for PR 104
Communicated identity: from born in the USA to a Polish pope in
Ireland 105
Planning futures: ACID dreams and university premises 107
Marketing matters: intimations of integration, demarcation
disputes, and marketing after modernism 109
Competing disciplines: marketing offensives and partial
colonisation 112
Community halls and social marketing 114
9 PR history (Ltd): postmodernising empiricism, selling stories,
and telling tales 118
Back to the "new " history: from innocence to interests 119
Metaphoric titles: (in)visible imaging, sensuousness, and
ventriloquist voicing 120
(Dis)owning the creation myth: determining Darwinism, evolving
ethics, and intelligent design 122
Other histories: researching without the US as prototype 126
Inclusive historiography: herstories and voices from below 129
x Contents
10 Back to futures: losing control and cultivating foresight 132
Deploying foresight: from forecasts to future informed insight 133
Futuring in PR and an economic 9/11? 134
Global opportunities and a brief history of managing alternative
futures 136
Imagined projections: catching the currents of change 137
Waving or drowning? Generation MM, poetry, and business 140
Enterprising solutions: the creative class and PR 142
Afterword: context, foresight, and conclusion 144
Bibliography 146
Index ' 173 |
| adam_txt |
Contents
Acknowledgements xi
1 Locating the project, the personal, and the geo politics of
publishing ]
Informing situations: space and time from Waikato to Downing
Street 2
The personal is political: how do we fit into the reconfiguration
project? 5
Locating publication: political economy, theory geography, and
edge interventions 8
Limiting textbooks: the case of the creeping fox terrier clone 10
Enlarging the field: on status, textbooks, and terminology 1I
Acknowledging antecedents, entertaining ideas, and net gains 13
Postscript that could have been a preface: acknowledging
contradictions 15
Progressing the conversation: a brief outline plan of the
chapters 17
2 Signs of the times: assessing the present and revisiting the past 19
Vital signs (1): stormy weather and the ecological case for
reconfiguration 21
Vital signs (2): equity, democracy, and global (im)balances 24
Vital signs (3): enterprise, markets, and corporate choices 26
Shifting signs: pluralisation and context relevant PR 28
From pessimism to lines of flight: emotional matters, public
diplomacy, and propaganda for peace 31
3 Pluralising theory: academic empires, excellence, and global
implications 34
Interpreting symmetry 36
viii Contents
Testing symmetry in two locations: can 't live without it (in PR) and
don't notice it (outside PR) 40
US primacy and the reach of the global 43
Strategic amnesia and empiricism's empire 44
Beyond the parochial: empires, knowledge, and pluralism 45
4 Moving the settings: multiple diversities and requisite varieties 48
Focusing on the core: photographic metaphors and ethnocentric
lenses 49
Controlling the settings: trapped in the time warp of mechanistic
models 51
Underexposed films: PR and the phobia of the other 54
The state of the art as a grainy picture: global PR theory and
inherent inequalities 56
Freedom beyond Freedom House: towards new flowering
democracies 57
Relocating knowledge in PR 59
5 Not enough Said: decolonising PR through postcolonial
frameworks 61
The new S curve: an overview of postcolonial perspectives in
communication from Said and Spivak 63
Colonising illusions: an "other" look at Bhopal 66
Continuing the S curve: insights from Shiva to Shome and
Hegde 67
Correcting myopia: diversifying publics and enlarging visions 68
Global relations: emerging situations and changing status 70
Metaphoric lines of flight: trees, tubers, India Shining, and
Western PR in the dark 73
6 What's next (1)? Empowering differences, learning from
leadership, and equity in management after In Search of
Excellence 76
Leading change after modernity: heretical heroes of the post 77
Downsizing In Search of Excellence (I): metaphor banks,
restricted credit, and reality checks 79
Downsizing In Search of Excellence (2): fashionable dismissals
and corporate games 82
Exposing excellence: crossover culture and business science 83
Re fashioning In Search of Excellence: interdisciplinary intertexts
Ltd 84
Contents ix
Non Western searches: Eastern exposures, continuing
contradictions, and the metaphor spectrum 86
Less than excellent: postscript on methodologies and what's next
in leadership 88
Uncertain times: leadership with more emotion and newer
science 89
7 What's next (2)? Accounting for value and returns on the real 91
Accounting for the bottom line (1): discipline, demand, and
building value propositions 92
Accounting for the bottom line (2): temptations and transparency
costs 96
Accounting for activists: deviant dolls and online culture 97
Environment matters: tilting at windmills and returns on the
real 99
8 Questioning professionalism: cover stories, disciplines, and
identities 102
Residing metaphors: limited hospitality and ideal homes for
professional people 103
Testing identity: marketing ACID for PR 104
Communicated identity: from born in the USA to a Polish pope in
Ireland 105
Planning futures: ACID dreams and university premises 107
Marketing matters: intimations of integration, demarcation
disputes, and marketing after modernism 109
Competing disciplines: marketing offensives and partial
colonisation 112
Community halls and social marketing 114
9 PR history (Ltd): postmodernising empiricism, selling stories,
and telling tales 118
Back to the "new " history: from innocence to interests 119
Metaphoric titles: (in)visible imaging, sensuousness, and
ventriloquist voicing 120
(Dis)owning the creation myth: determining Darwinism, evolving
ethics, and intelligent design 122
Other histories: researching without the US as prototype 126
Inclusive historiography: herstories and voices from below 129
x Contents
10 Back to futures: losing control and cultivating foresight 132
Deploying foresight: from forecasts to future informed insight 133
Futuring in PR and an economic 9/11? 134
Global opportunities and a brief history of managing alternative
futures 136
Imagined projections: catching the currents of change 137
Waving or drowning? Generation MM, poetry, and business 140
Enterprising solutions: the creative class and PR 142
Afterword: context, foresight, and conclusion 144
Bibliography 146
Index ' 173 |
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| id | DE-604.BV022484144 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T17:49:25Z |
| indexdate | 2024-07-20T06:53:09Z |
| institution | BVB |
| isbn | 9780415394086 9780415512497 9780203956632 |
| language | English |
| lccn | 2006039491 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015691457 |
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| physical | XIII, 180 S. |
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| series | Routledge advances in management and business studies |
| series2 | Routledge advances in management and business studies |
| spelling | MacKie, David Verfasser aut Reconfiguring public relations ecology, equity, and enterprise David McKie and Debashish Munshi 1. publ. New York [u.a.] Routledge 2007 XIII, 180 S. txt rdacontent n rdamedia nc rdacarrier Routledge advances in management and business studies 33 Includes bibliographical references and index Ethik Gesellschaft Globalisierung Multinationales Unternehmen Umweltpolitik Public relations Management International business enterprises Moral and ethical aspects Globalization Economic aspects Environmental policy Social aspects Social justice Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Soziale Verantwortung (DE-588)4055737-6 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Umweltpolitik (DE-588)4078523-3 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Globalisierung (DE-588)4557997-0 s Multinationales Unternehmen (DE-588)4075092-9 s Umweltpolitik (DE-588)4078523-3 s Soziale Verantwortung (DE-588)4055737-6 s DE-188 Munshi, Debashish Verfasser (DE-588)1136754733 aut Routledge advances in management and business studies 33 (DE-604)BV011193797 33 http://www.loc.gov/catdir/toc/ecip075/2006039491.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015691457&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | MacKie, David Munshi, Debashish Reconfiguring public relations ecology, equity, and enterprise Routledge advances in management and business studies Ethik Gesellschaft Globalisierung Multinationales Unternehmen Umweltpolitik Public relations Management International business enterprises Moral and ethical aspects Globalization Economic aspects Environmental policy Social aspects Social justice Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Umweltpolitik (DE-588)4078523-3 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4055737-6 (DE-588)4075092-9 (DE-588)4078523-3 (DE-588)4557997-0 |
| title | Reconfiguring public relations ecology, equity, and enterprise |
| title_auth | Reconfiguring public relations ecology, equity, and enterprise |
| title_exact_search | Reconfiguring public relations ecology, equity, and enterprise |
| title_exact_search_txtP | Reconfiguring public relations ecology, equity, and enterprise |
| title_full | Reconfiguring public relations ecology, equity, and enterprise David McKie and Debashish Munshi |
| title_fullStr | Reconfiguring public relations ecology, equity, and enterprise David McKie and Debashish Munshi |
| title_full_unstemmed | Reconfiguring public relations ecology, equity, and enterprise David McKie and Debashish Munshi |
| title_short | Reconfiguring public relations |
| title_sort | reconfiguring public relations ecology equity and enterprise |
| title_sub | ecology, equity, and enterprise |
| topic | Ethik Gesellschaft Globalisierung Multinationales Unternehmen Umweltpolitik Public relations Management International business enterprises Moral and ethical aspects Globalization Economic aspects Environmental policy Social aspects Social justice Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Soziale Verantwortung (DE-588)4055737-6 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Umweltpolitik (DE-588)4078523-3 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Ethik Gesellschaft Globalisierung Multinationales Unternehmen Umweltpolitik Public relations Management International business enterprises Moral and ethical aspects Globalization Economic aspects Environmental policy Social aspects Social justice Öffentlichkeitsarbeit Soziale Verantwortung |
| url | http://www.loc.gov/catdir/toc/ecip075/2006039491.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015691457&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV011193797 |
| work_keys_str_mv | AT mackiedavid reconfiguringpublicrelationsecologyequityandenterprise AT munshidebashish reconfiguringpublicrelationsecologyequityandenterprise |