Conversations with marketing masters: [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman]
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Wiley
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | 236 S. Ill. |
| ISBN: | 9780470025918 |
Internformat
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Datensatz im Suchindex
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| adam_text | CONVERSATIONS WITH THE MARKETING MASTERS / MAZUR, LAURA : 2007
TABLE OF CONTENTS / INHALTSVERZEICHNIS PHILIP KOTLER : THE FOUNDING
FATHER DAVID AAKER : BRAND EQUITY TRAILBLAZER JEAN-CLAUDE LARRECHE :
MARKETING STRATEGY MASTER REGIS MCKENNA : TECHNOLOGY VISIONARY DON
PEPPERS AND MARTHA ROGERS : ONE TO ONE GURUS JOHN QUELCH : GLOBAL
MARKETING AUTHORITY AL RIES : POSITIONING PIONEER DON SCHULTZ :
INTEGRATED MARKETING COMMUNICATIONS INNOVATOR PATRICIA SEYBOLD :
CUSTOMER EXPERIENCE EXPERT JACK TROUT : POSITIONING PIONEER LESTER
WUNDERMAN : DIRECT MARKETING MISSIONARY. DIESES SCHRIFTSTUECK WURDE
MASCHINELL ERZEUGT.
|
| adam_txt |
CONVERSATIONS WITH THE MARKETING MASTERS / MAZUR, LAURA : 2007
TABLE OF CONTENTS / INHALTSVERZEICHNIS PHILIP KOTLER : THE FOUNDING
FATHER DAVID AAKER : BRAND EQUITY TRAILBLAZER JEAN-CLAUDE LARRECHE :
MARKETING STRATEGY MASTER REGIS MCKENNA : TECHNOLOGY VISIONARY DON
PEPPERS AND MARTHA ROGERS : ONE TO ONE GURUS JOHN QUELCH : GLOBAL
MARKETING AUTHORITY AL RIES : POSITIONING PIONEER DON SCHULTZ :
INTEGRATED MARKETING COMMUNICATIONS INNOVATOR PATRICIA SEYBOLD :
CUSTOMER EXPERIENCE EXPERT JACK TROUT : POSITIONING PIONEER LESTER
WUNDERMAN : DIRECT MARKETING MISSIONARY. DIESES SCHRIFTSTUECK WURDE
MASCHINELL ERZEUGT. |
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| author_variant | l m lm l m lm |
| building | Verbundindex |
| bvnumber | BV022478955 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)634335689 (DE-599)BVBBV022478955 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022478955 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:47:35Z |
| indexdate | 2024-07-09T20:58:29Z |
| institution | BVB |
| isbn | 9780470025918 |
| language | English |
| lccn | 2006036078 |
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| physical | 236 S. Ill. |
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| spelling | Mazur, Laura Verfasser aut Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] Laura Mazur and Louella Miles Chichester Wiley 2007 236 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing personnel Interviews Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Experteninterview (DE-588)4541538-9 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Experteninterview (DE-588)4541538-9 s DE-604 Marketingstrategie (DE-588)4120697-6 s b DE-604 Miles, Louella Verfasser aut http://www.loc.gov/catdir/toc/ecip074/2006036078.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015686328&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mazur, Laura Miles, Louella Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] Marketing Marketing Management Marketing personnel Interviews Marketingforschung (DE-588)4200055-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Experteninterview (DE-588)4541538-9 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4120697-6 (DE-588)4541538-9 |
| title | Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] |
| title_auth | Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] |
| title_exact_search | Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] |
| title_exact_search_txtP | Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] |
| title_full | Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] Laura Mazur and Louella Miles |
| title_fullStr | Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] Laura Mazur and Louella Miles |
| title_full_unstemmed | Conversations with marketing masters [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] Laura Mazur and Louella Miles |
| title_short | Conversations with marketing masters |
| title_sort | conversations with marketing masters david aaker philip kotler jean claude larreche regis mckenna don peppers john quelch al ries martha rogers don schultz patricia seybold jack trout lester wunderman |
| title_sub | [David Aaker, Philip Kotler, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout, Lester Wunderman] |
| topic | Marketing Marketing Management Marketing personnel Interviews Marketingforschung (DE-588)4200055-5 gnd Marketingstrategie (DE-588)4120697-6 gnd Experteninterview (DE-588)4541538-9 gnd |
| topic_facet | Marketing Marketing Management Marketing personnel Interviews Marketingforschung Marketingstrategie Experteninterview |
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