Hochschulmarketing in Deutschland: Chancen und Herausforderungen
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Saarbrücken
VDM-Verl. Müller
2007
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Schlagworte: | |
Online-Zugang: | Inhaltstext lizenzfrei |
Beschreibung: | Literaturverz. S. [148 - 158] |
Beschreibung: | VII, 147 S. graph. Darst. |
ISBN: | 9783836409766 |
Internformat
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Datensatz im Suchindex
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---|---|
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Wefers, Ulrike |
author_GND | (DE-588)133120481 |
author_facet | Wefers, Ulrike |
author_role | aut |
author_sort | Wefers, Ulrike |
author_variant | u w uw |
building | Verbundindex |
bvnumber | BV022476148 |
classification_rvk | AL 19900 AL 24500 AL 24900 QX 850 |
ctrlnum | (gbd)0888144 (OCoLC)180740026 (DE-599)DNB983622876 |
dewey-full | 378.10943 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 378 - Higher education (Tertiary education) |
dewey-raw | 378.10943 |
dewey-search | 378.10943 |
dewey-sort | 3378.10943 |
dewey-tens | 370 - Education |
discipline | Allgemeines Pädagogik Wirtschaftswissenschaften |
discipline_str_mv | Allgemeines Pädagogik Wirtschaftswissenschaften |
format | Book |
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geographic | Deutschland (DE-588)4011882-4 gnd |
geographic_facet | Deutschland |
id | DE-604.BV022476148 |
illustrated | Illustrated |
index_date | 2024-07-02T17:46:33Z |
indexdate | 2024-07-20T09:18:24Z |
institution | BVB |
isbn | 9783836409766 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015683564 |
oclc_num | 180740026 |
open_access_boolean | |
owner | DE-945 DE-N2 DE-Aug4 DE-70 DE-703 DE-20 DE-92 DE-573 DE-523 DE-B170 DE-11 DE-19 DE-BY-UBM DE-188 DE-473 DE-BY-UBG DE-B768 |
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physical | VII, 147 S. graph. Darst. |
psigel | gbd_4_0710 |
publishDate | 2007 |
publishDateSearch | 2007 |
publishDateSort | 2007 |
publisher | VDM-Verl. Müller |
record_format | marc |
spelling | Wefers, Ulrike Verfasser (DE-588)133120481 aut Hochschulmarketing in Deutschland Chancen und Herausforderungen Ulrike Wefers Saarbrücken VDM-Verl. Müller 2007 VII, 147 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [148 - 158] Universität Potsdam (DE-588)2120681-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Hochschule (DE-588)4072560-1 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf Wissenschaftspolitik (DE-2581)TH000013030 gbd Deutschland (DE-588)4011882-4 g Hochschule (DE-588)4072560-1 s Marketing (DE-588)4037589-4 s DE-604 Wettbewerbsstrategie (DE-588)4200234-5 s Marketingstrategie (DE-588)4120697-6 s DE-188 Universität Potsdam (DE-588)2120681-8 b text/html http://deposit.dnb.de/cgi-bin/dokserv?id=2935276&prov=M&dok_var=1&dok_ext=htm Inhaltstext http://www.gbv.de/dms/hebis-darmstadt/toc/188806318.pdf 2008-11-30 lizenzfrei |
spellingShingle | Wefers, Ulrike Hochschulmarketing in Deutschland Chancen und Herausforderungen Universität Potsdam (DE-588)2120681-8 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Hochschule (DE-588)4072560-1 gnd |
subject_GND | (DE-588)2120681-8 (DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4200234-5 (DE-588)4072560-1 (DE-588)4011882-4 |
title | Hochschulmarketing in Deutschland Chancen und Herausforderungen |
title_auth | Hochschulmarketing in Deutschland Chancen und Herausforderungen |
title_exact_search | Hochschulmarketing in Deutschland Chancen und Herausforderungen |
title_exact_search_txtP | Hochschulmarketing in Deutschland Chancen und Herausforderungen |
title_full | Hochschulmarketing in Deutschland Chancen und Herausforderungen Ulrike Wefers |
title_fullStr | Hochschulmarketing in Deutschland Chancen und Herausforderungen Ulrike Wefers |
title_full_unstemmed | Hochschulmarketing in Deutschland Chancen und Herausforderungen Ulrike Wefers |
title_short | Hochschulmarketing in Deutschland |
title_sort | hochschulmarketing in deutschland chancen und herausforderungen |
title_sub | Chancen und Herausforderungen |
topic | Universität Potsdam (DE-588)2120681-8 gnd Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Hochschule (DE-588)4072560-1 gnd |
topic_facet | Universität Potsdam Marketing Marketingstrategie Wettbewerbsstrategie Hochschule Deutschland |
url | http://deposit.dnb.de/cgi-bin/dokserv?id=2935276&prov=M&dok_var=1&dok_ext=htm http://www.gbv.de/dms/hebis-darmstadt/toc/188806318.pdf |
work_keys_str_mv | AT wefersulrike hochschulmarketingindeutschlandchancenundherausforderungen |