Selling the sea: an inside look at the cruise industry
From the Publisher: An insider's view of how the cruising business operates. Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how tech...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2008
|
| Edition: | 2. ed. |
| Subjects: | |
| Online Access: | Table of contents only |
| Summary: | From the Publisher: An insider's view of how the cruising business operates. Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. |
| Item Description: | Includes index. |
| Physical Description: | XII, 340 S. graph. Darst. |
| ISBN: | 0471749184 9780471749189 |
Staff View
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV022466206 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:42:30Z |
| indexdate | 2024-07-09T20:58:12Z |
| institution | BVB |
| isbn | 0471749184 9780471749189 |
| language | English |
| lccn | 2006022537 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015673797 |
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| physical | XII, 340 S. graph. Darst. |
| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Wiley |
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| spelling | Dickinson, Robert H. Verfasser aut Selling the sea an inside look at the cruise industry Bob Dickinson, Andy Vladimir 2. ed. Hoboken, NJ Wiley 2008 XII, 340 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index. From the Publisher: An insider's view of how the cruising business operates. Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship. Ocean travel Cruise ships Kreuzfahrt (DE-588)4140641-2 gnd rswk-swf Kreuzfahrt (DE-588)4140641-2 s DE-604 Vladimir, Andrew Sonstige oth http://www.loc.gov/catdir/toc/ecip0617/2006022537.html Table of contents only |
| spellingShingle | Dickinson, Robert H. Selling the sea an inside look at the cruise industry Ocean travel Cruise ships Kreuzfahrt (DE-588)4140641-2 gnd |
| subject_GND | (DE-588)4140641-2 |
| title | Selling the sea an inside look at the cruise industry |
| title_auth | Selling the sea an inside look at the cruise industry |
| title_exact_search | Selling the sea an inside look at the cruise industry |
| title_exact_search_txtP | Selling the sea an inside look at the cruise industry |
| title_full | Selling the sea an inside look at the cruise industry Bob Dickinson, Andy Vladimir |
| title_fullStr | Selling the sea an inside look at the cruise industry Bob Dickinson, Andy Vladimir |
| title_full_unstemmed | Selling the sea an inside look at the cruise industry Bob Dickinson, Andy Vladimir |
| title_short | Selling the sea |
| title_sort | selling the sea an inside look at the cruise industry |
| title_sub | an inside look at the cruise industry |
| topic | Ocean travel Cruise ships Kreuzfahrt (DE-588)4140641-2 gnd |
| topic_facet | Ocean travel Cruise ships Kreuzfahrt |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006022537.html |
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