Community-Marketing-Management: wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Norderstedt
Books on Demand
2007
|
| Schlagworte: | |
| Beschreibung: | 216 S. Ill., graph. Darst. |
| ISBN: | 9783833492624 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20150515 | ||
| 007 | t | ||
| 008 | 070614s2007 ad|| |||| 00||| ger d | ||
| 020 | |a 9783833492624 |9 978-3-8334-9262-4 | ||
| 035 | |a (OCoLC)182757874 | ||
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| 082 | 0 | |a 658.8 |2 22/ger | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Mühlenbeck, Frank |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Community-Marketing-Management |b wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt |c Frank Mühlenbeck ; Klemens Skibicki |
| 264 | 1 | |a Norderstedt |b Books on Demand |c 2007 | |
| 300 | |a 216 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketinginstrument |0 (DE-588)4214539-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804136549831409664 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Mühlenbeck, Frank Skibicki, Klemens |
| author_facet | Mühlenbeck, Frank Skibicki, Klemens |
| author_role | aut aut |
| author_sort | Mühlenbeck, Frank |
| author_variant | f m fm k s ks |
| building | Verbundindex |
| bvnumber | BV022465069 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)182757874 (DE-599)BVBBV022465069 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV022465069 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:41:59Z |
| indexdate | 2024-07-09T20:58:10Z |
| institution | BVB |
| isbn | 9783833492624 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015672671 |
| oclc_num | 182757874 |
| open_access_boolean | |
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| owner_facet | DE-1051 DE-1049 DE-703 DE-N2 DE-706 DE-Aug4 DE-859 DE-2070s DE-B768 |
| physical | 216 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Books on Demand |
| record_format | marc |
| spelling | Mühlenbeck, Frank Verfasser aut Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt Frank Mühlenbeck ; Klemens Skibicki Norderstedt Books on Demand 2007 216 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketinginstrument (DE-588)4214539-9 gnd rswk-swf Online-Community (DE-588)1071012568 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Online-Community (DE-588)1071012568 s World Wide Web 2.0 (DE-588)7548364-6 s DE-604 Marketinginstrument (DE-588)4214539-9 s Marketingkonzept (DE-588)4120696-4 s b DE-604 Skibicki, Klemens Verfasser aut |
| spellingShingle | Mühlenbeck, Frank Skibicki, Klemens Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt World Wide Web 2.0 (DE-588)7548364-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketinginstrument (DE-588)4214539-9 gnd Online-Community (DE-588)1071012568 gnd |
| subject_GND | (DE-588)7548364-6 (DE-588)4168907-0 (DE-588)4120696-4 (DE-588)4214539-9 (DE-588)1071012568 |
| title | Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt |
| title_auth | Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt |
| title_exact_search | Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt |
| title_exact_search_txtP | Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt |
| title_full | Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt Frank Mühlenbeck ; Klemens Skibicki |
| title_fullStr | Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt Frank Mühlenbeck ; Klemens Skibicki |
| title_full_unstemmed | Community-Marketing-Management wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt Frank Mühlenbeck ; Klemens Skibicki |
| title_short | Community-Marketing-Management |
| title_sort | community marketing management wie man online communities im internet zeitalter des web 2 0 zum erfolg fuhrt |
| title_sub | wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt |
| topic | World Wide Web 2.0 (DE-588)7548364-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd Marketinginstrument (DE-588)4214539-9 gnd Online-Community (DE-588)1071012568 gnd |
| topic_facet | World Wide Web 2.0 Marketingmanagement Marketingkonzept Marketinginstrument Online-Community |
| work_keys_str_mv | AT muhlenbeckfrank communitymarketingmanagementwiemanonlinecommunitiesiminternetzeitalterdesweb20zumerfolgfuhrt AT skibickiklemens communitymarketingmanagementwiemanonlinecommunitiesiminternetzeitalterdesweb20zumerfolgfuhrt |