Holdings: Private label strategy

Private label strategy: how to meet the store brand challenge

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Bibliographic Details
Main Author:	Kumar, Nirmalya (Author)
Format:	Book
Language:	English
Published:	Boston, MA Harvard Business School Press 2007
Subjects:	Brand name products > Marketing Markenname Markenpolitik Marketing
Online Access:	Table of contents only Inhaltsverzeichnis
Item Description:	Hier auch später erschienene, unveränderte Nachdrucke
Physical Description:	XVII, 270 S.
ISBN:	1422101673 9781422101674

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MARC


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Record in the Search Index

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adam_text	CONTENTS Preface xi Acknowledgments xv ONE Brands Under Attack from Private Labels 1 PART ONE Retailer Strategies Vis a Vis Private Labels 23 TWO Competing on Price with Traditional Private Labels 29 THREE Competing on Quality witk Premium Store Brands 41 viii Contents FOUR Competing for the Rational Consumer with Value Innovator Own Labels 61 FIVE Encircling Manufacturer Brands witli Retailer Brand Portfolios 75 S I X Creating Successful Private Labels Is About More Tban Just Price 91 SEVEN Maximizing Retailer Profitability Using Private Labels 109 PART TWO Manufacturer Strategies Vis a Vis Private Labels 125 EIGHT Produce Private Labels for Greater Profits 131 NINE Partner Effectively to Craft Win Win Relationships 155 Contents ix TEN Innovate Brilliantly to Beat Private Labels 167 ELEVEN Fignt Selectively to Marshal Resources Against Private Labels 185 TWELVE Create Winning Value Propositions ror Manuracturer Brands 195 THIRTEEN Are Brands Dead? 215 APPENDIX Retailer Facts 227 Notes 231 Index 249 About the Authors 26Q
adam_txt	CONTENTS Preface xi Acknowledgments xv ONE Brands Under Attack from Private Labels 1 PART ONE Retailer Strategies Vis a Vis Private Labels 23 TWO Competing on Price with Traditional Private Labels 29 THREE Competing on Quality witk Premium Store Brands 41 viii Contents FOUR Competing for the Rational Consumer with Value Innovator Own Labels 61 FIVE Encircling Manufacturer Brands witli Retailer Brand Portfolios 75 S I X Creating Successful Private Labels Is About More Tban Just Price 91 SEVEN Maximizing Retailer Profitability Using Private Labels 109 PART TWO Manufacturer Strategies Vis a Vis Private Labels 125 EIGHT Produce Private Labels for Greater Profits 131 NINE Partner Effectively to Craft Win Win Relationships 155 Contents ix TEN Innovate Brilliantly to Beat Private Labels 167 ELEVEN Fignt Selectively to Marshal Resources Against Private Labels 185 TWELVE Create Winning Value Propositions ror Manuracturer Brands 195 THIRTEEN Are Brands Dead? 215 APPENDIX Retailer Facts 227 Notes 231 Index 249 About the Authors 26Q
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spellingShingle	Kumar, Nirmalya Private label strategy how to meet the store brand challenge Brand name products Marketing Markenname (DE-588)4114513-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd
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title	Private label strategy how to meet the store brand challenge
title_auth	Private label strategy how to meet the store brand challenge
title_exact_search	Private label strategy how to meet the store brand challenge
title_exact_search_txtP	Private label strategy how to meet the store brand challenge
title_full	Private label strategy how to meet the store brand challenge Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp
title_fullStr	Private label strategy how to meet the store brand challenge Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp
title_full_unstemmed	Private label strategy how to meet the store brand challenge Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp
title_short	Private label strategy
title_sort	private label strategy how to meet the store brand challenge
title_sub	how to meet the store brand challenge
topic	Brand name products Marketing Markenname (DE-588)4114513-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Brand name products Marketing Markenname Markenpolitik Marketing
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