Private label strategy: how to meet the store brand challenge
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, MA
Harvard Business School Press
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Beschreibung: | XVII, 270 S. |
| ISBN: | 1422101673 9781422101674 |
Internformat
MARC
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| 264 | 1 | |a Boston, MA |b Harvard Business School Press |c 2007 | |
| 300 | |a XVII, 270 S. | ||
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Datensatz im Suchindex
| _version_ | 1804136549322850304 |
|---|---|
| adam_text | CONTENTS
Preface xi
Acknowledgments xv
ONE
Brands Under Attack from Private Labels
1
PART ONE
Retailer Strategies Vis a Vis
Private Labels
23
TWO
Competing on Price with Traditional Private Labels
29
THREE
Competing on Quality witk Premium Store Brands
41
viii Contents
FOUR
Competing for the Rational Consumer
with Value Innovator Own Labels
61
FIVE
Encircling Manufacturer Brands
witli Retailer Brand Portfolios
75
S I X
Creating Successful Private Labels Is
About More Tban Just Price
91
SEVEN
Maximizing Retailer Profitability
Using Private Labels
109
PART TWO
Manufacturer Strategies Vis a Vis
Private Labels
125
EIGHT
Produce Private Labels for Greater Profits
131
NINE
Partner Effectively to Craft
Win Win Relationships
155
Contents ix
TEN
Innovate Brilliantly to Beat Private Labels
167
ELEVEN
Fignt Selectively to Marshal Resources
Against Private Labels
185
TWELVE
Create Winning Value Propositions ror
Manuracturer Brands
195
THIRTEEN
Are Brands Dead?
215
APPENDIX
Retailer Facts
227
Notes 231
Index 249
About the Authors 26Q
|
| adam_txt |
CONTENTS
Preface xi
Acknowledgments xv
ONE
Brands Under Attack from Private Labels
1
PART ONE
Retailer Strategies Vis a Vis
Private Labels
23
TWO
Competing on Price with Traditional Private Labels
29
THREE
Competing on Quality witk Premium Store Brands
41
viii Contents
FOUR
Competing for the Rational Consumer
with Value Innovator Own Labels
61
FIVE
Encircling Manufacturer Brands
witli Retailer Brand Portfolios
75
S I X
Creating Successful Private Labels Is
About More Tban Just Price
91
SEVEN
Maximizing Retailer Profitability
Using Private Labels
109
PART TWO
Manufacturer Strategies Vis a Vis
Private Labels
125
EIGHT
Produce Private Labels for Greater Profits
131
NINE
Partner Effectively to Craft
Win Win Relationships
155
Contents ix
TEN
Innovate Brilliantly to Beat Private Labels
167
ELEVEN
Fignt Selectively to Marshal Resources
Against Private Labels
185
TWELVE
Create Winning Value Propositions ror
Manuracturer Brands
195
THIRTEEN
Are Brands Dead?
215
APPENDIX
Retailer Facts
227
Notes 231
Index 249
About the Authors 26Q |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T17:41:50Z |
| indexdate | 2024-07-09T20:58:10Z |
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| spelling | Kumar, Nirmalya Verfasser aut Private label strategy how to meet the store brand challenge Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp Boston, MA Harvard Business School Press 2007 XVII, 270 S. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Brand name products Marketing Markenname (DE-588)4114513-6 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Markenname (DE-588)4114513-6 s Markenpolitik (DE-588)4144679-3 s Marketing (DE-588)4037589-4 s DE-604 Steenkamp, Jan-Benedict E. Sonstige oth http://www.loc.gov/catdir/toc/ecip0617/2006023780.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015672329&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kumar, Nirmalya Private label strategy how to meet the store brand challenge Brand name products Marketing Markenname (DE-588)4114513-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4114513-6 (DE-588)4144679-3 (DE-588)4037589-4 |
| title | Private label strategy how to meet the store brand challenge |
| title_auth | Private label strategy how to meet the store brand challenge |
| title_exact_search | Private label strategy how to meet the store brand challenge |
| title_exact_search_txtP | Private label strategy how to meet the store brand challenge |
| title_full | Private label strategy how to meet the store brand challenge Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp |
| title_fullStr | Private label strategy how to meet the store brand challenge Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp |
| title_full_unstemmed | Private label strategy how to meet the store brand challenge Nirmalya Kumar ; Jan-Benedict E.M. Steenkamp |
| title_short | Private label strategy |
| title_sort | private label strategy how to meet the store brand challenge |
| title_sub | how to meet the store brand challenge |
| topic | Brand name products Marketing Markenname (DE-588)4114513-6 gnd Markenpolitik (DE-588)4144679-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Brand name products Marketing Markenname Markenpolitik Marketing |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006023780.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015672329&sequence=000006&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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