APA-Zitierstil (7. Ausg.)

Kumar, N. (2007). Private label strategy: How to meet the store brand challenge. Harvard Business School Press.

Chicago-Zitierstil (17. Ausg.)

Kumar, Nirmalya. Private Label Strategy: How to Meet the Store Brand Challenge. Boston, MA: Harvard Business School Press, 2007.

MLA-Zitierstil (9. Ausg.)

Kumar, Nirmalya. Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press, 2007.