International business marketing in emerging country markets: the third wave of internationalization of firms
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Northampton, MA [u.a.]
Elgar
2007
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index |
| Beschreibung: | XXIV, 238 S. |
| ISBN: | 9781847202512 9781848446236 |
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| 650 | 4 | |a Corporations, Developing country | |
| 650 | 4 | |a International business enterprises - Developing countries | |
| 650 | 4 | |a Entwicklungsländer | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |z Developing countries | |
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Datensatz im Suchindex
| _version_ | 1804136545982087168 |
|---|---|
| adam_text | Contents
Figures vii
Tables ix
Abbreviations xi
Acknowledgements xiii
Forewords
Peter J Buckley x v
Hdkan Hdkansson xvii
Preface xxi
1. Business marketing networks, institutions and MNC organization 1
2. The international business marketing model 29
3. Network, linkage and competitive strategies 55
4. Project marketing cycles and action networks 83
5. European, Chinese and Russian business networks 111
6. Business marketing strategy in the internationalization process 135
7. Internal network organization of the internationalized firm 163
8. Local and regional network organization for dyads and triads 189
Bibliography 213
Name index 229
Subject index 233
v
Figures
1.1 The outline of the book 25
2.1 The main concepts of the inter organizational approach 36
2.2 The international business marketing model 42
2.3 Major factors of international business marketing 47
3.1 International business marketing strategy 57
3.2 Network map 59
3.3 Network capability profiles 73
4.1 The international business marketing process 86
4.2 Project marketing cycles 88
4.3 Map of project network 89
4.4 An intelligence network 91
5.1 Impact of basic rules on international business networks 120
6.1 Major factors of the internationalization process 141
6.2 Stages of internationalization 142
6.3 Relationship stages 144
6.4 The five/five stages model 148
6.5 Entry strategy 152
6.6 Entry roles related to entry nodes and entry modes 158
7.1 Types of international firms 168
7.2 Relocation of the Geocentric MNC 172
7.3 Authority, social and lateral nets 177
7.4 The clustered group network 183
8.1 Network linking grid at the local hub 197
8.2 Organization of the regional hub 205
8.3 Types of regional network organization 207
vii
Tables
1.1 Major income classes in India 9
2.1 Transactional selling versus relationship marketing 38
5.1 Comparison of the international business networks according to
the basic rules 122
6.1 The relationship process 146
7.1 Major dimensions of the hierarchical network 176
8.1 Pros and cons of different options of regional organization
development 195
ix
|
| adam_txt |
Contents
Figures vii
Tables ix
Abbreviations xi
Acknowledgements xiii
Forewords
Peter J Buckley x v
Hdkan Hdkansson xvii
Preface xxi
1. Business marketing networks, institutions and MNC organization 1
2. The international business marketing model 29
3. Network, linkage and competitive strategies 55
4. Project marketing cycles and action networks 83
5. European, Chinese and Russian business networks 111
6. Business marketing strategy in the internationalization process 135
7. Internal network organization of the internationalized firm 163
8. Local and regional network organization for dyads and triads 189
Bibliography 213
Name index 229
Subject index 233
v
Figures
1.1 The outline of the book 25
2.1 The main concepts of the inter organizational approach 36
2.2 The international business marketing model 42
2.3 Major factors of international business marketing 47
3.1 International business marketing strategy 57
3.2 Network map 59
3.3 Network capability profiles 73
4.1 The international business marketing process 86
4.2 Project marketing cycles 88
4.3 Map of project network 89
4.4 An intelligence network 91
5.1 Impact of basic rules on international business networks 120
6.1 Major factors of the internationalization process 141
6.2 Stages of internationalization 142
6.3 Relationship stages 144
6.4 The five/five stages model 148
6.5 Entry strategy 152
6.6 Entry roles related to entry nodes and entry modes 158
7.1 Types of international firms 168
7.2 Relocation of the Geocentric MNC 172
7.3 Authority, social and lateral nets 177
7.4 The clustered group network 183
8.1 Network linking grid at the local hub 197
8.2 Organization of the regional hub 205
8.3 Types of regional network organization 207
vii
Tables
1.1 Major income classes in India 9
2.1 Transactional selling versus relationship marketing 38
5.1 Comparison of the international business networks according to
the basic rules 122
6.1 The relationship process 146
7.1 Major dimensions of the hierarchical network 176
8.1 Pros and cons of different options of regional organization
development 195
ix |
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| language | English |
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| spelling | Jansson, Hans 1944- Verfasser (DE-588)142058254 aut International business marketing in emerging country markets the third wave of internationalization of firms Hans Jansson Northampton, MA [u.a.] Elgar 2007 XXIV, 238 S. txt rdacontent n rdamedia nc rdacarrier Hier auch später erschienene, unveränderte Nachdrucke Includes bibliographical references and index Business networks Corporations, Developing country International business enterprises - Developing countries Entwicklungsländer Multinationales Unternehmen International business enterprises Developing countries Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Emerging Market (DE-588)4398432-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s Internationales Marketing (DE-588)4125431-4 s Emerging Market (DE-588)4398432-0 s DE-604 Markteintrittsstrategie (DE-588)4326311-2 s DE-188 http://www.loc.gov/catdir/toc/ecip0714/2007011683.html Table of contents only HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015669870&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jansson, Hans 1944- International business marketing in emerging country markets the third wave of internationalization of firms Business networks Corporations, Developing country International business enterprises - Developing countries Entwicklungsländer Multinationales Unternehmen International business enterprises Developing countries Multinationales Unternehmen (DE-588)4075092-9 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4075092-9 (DE-588)4326311-2 (DE-588)4398432-0 (DE-588)4125431-4 |
| title | International business marketing in emerging country markets the third wave of internationalization of firms |
| title_auth | International business marketing in emerging country markets the third wave of internationalization of firms |
| title_exact_search | International business marketing in emerging country markets the third wave of internationalization of firms |
| title_exact_search_txtP | International business marketing in emerging country markets the third wave of internationalization of firms |
| title_full | International business marketing in emerging country markets the third wave of internationalization of firms Hans Jansson |
| title_fullStr | International business marketing in emerging country markets the third wave of internationalization of firms Hans Jansson |
| title_full_unstemmed | International business marketing in emerging country markets the third wave of internationalization of firms Hans Jansson |
| title_short | International business marketing in emerging country markets |
| title_sort | international business marketing in emerging country markets the third wave of internationalization of firms |
| title_sub | the third wave of internationalization of firms |
| topic | Business networks Corporations, Developing country International business enterprises - Developing countries Entwicklungsländer Multinationales Unternehmen International business enterprises Developing countries Multinationales Unternehmen (DE-588)4075092-9 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Business networks Corporations, Developing country International business enterprises - Developing countries Entwicklungsländer Multinationales Unternehmen International business enterprises Developing countries Markteintrittsstrategie Emerging Market Internationales Marketing |
| url | http://www.loc.gov/catdir/toc/ecip0714/2007011683.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015669870&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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