Information architecture: an emerging 21st century profession
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
2003
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XXI, 194 S. |
ISBN: | 0130967467 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV022458614 | ||
003 | DE-604 | ||
005 | 20071004 | ||
007 | t | ||
008 | 070611s2003 xxu |||| 00||| eng d | ||
010 | |a 2002028529 | ||
020 | |a 0130967467 |9 0-13-096746-7 | ||
035 | |a (OCoLC)50166830 | ||
035 | |a (DE-599)BVBBV022458614 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
044 | |a xxu |c US | ||
049 | |a DE-355 | ||
050 | 0 | |a T58.5 | |
082 | 0 | |a 004/.09 |2 21 | |
084 | |a ST 515 |0 (DE-625)143677: |2 rvk | ||
100 | 1 | |a Morrogh, Earl |e Verfasser |4 aut | |
245 | 1 | 0 | |a Information architecture |b an emerging 21st century profession |c Earl Morrogh |
264 | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2003 | |
300 | |a XXI, 194 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
648 | 7 | |a Geschichte |2 gnd |9 rswk-swf | |
650 | 4 | |a Technologie de l'information - Histoire | |
650 | 4 | |a Geschichte | |
650 | 4 | |a Information technology |x History | |
650 | 0 | 7 | |a Informationstechnik |0 (DE-588)4026926-7 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Informationstechnik |0 (DE-588)4026926-7 |D s |
689 | 0 | 1 | |a Geschichte |A z |
689 | 0 | |5 DE-604 | |
856 | 4 | 2 | |m Digitalisierung UB Regensburg |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015666339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
999 | |a oai:aleph.bib-bvb.de:BVB01-015666339 |
Datensatz im Suchindex
_version_ | 1804136540824141824 |
---|---|
adam_text | Contents
Foreword
Preface
About the Author
INFORMATION ARCHITECTURE:
An Introduction
CHAPTER I
Information Architecture: From Craft to
Profession
The Architecture Metaphor
Architecture
Information Architecture
HUMAN INTERACTIONS: The Evolution of
Communication Systems
Homo sapiens
Cultural Notes
Summary
Information Architecture IA and the Spoken
Word
The Information Space: Organization,
Navigation, Interaction, and Flow
Facilitation of the IA Process
CHAPTER
Put
History:
Prewriting
Pictographs, Ideographs, and Rebus
Writing
Alphabetic Scripts
Early Books
A.D.) 17
Cultural Notes
Summary
IA and the Written Word
The Information Space: Organization,
Navigation, Interaction, and Flows
Facilitation of the IA Process
CHAPTER
CHAPTER
Let s Talk About It: The Spoken Word
History:
Homo habilis
Homo erectus
Homo
ago)
Hot Off the Press: The Printed Word
History:
Cultural Notes
IA and the Printed Word
The Information Space: Organization,
Navigation, Interaction, and Flows
■vi
CONTENTS
Facilitation of the IA Process
Direct Historical Significance
The Information Space: Organization,
Navigation, Interaction, and Flows
Facilitation of the IA Process
CHAPTER
Wired: The Electrical Telegraph
History:
Cultural Notes
IA and the Telegraph
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
CHAPTER
Just Call Me: The Telephone
History:
Cultural Notes
IA and the Telephone
The Information Space: Organization,
Navigation, Interaction, and Flows
Facilitation of the IA Process
Direct Historical Significance
CHAPTER
Wireless: The Radio
History:
Cultural Notes
IA and the Radio
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
38
CHAPTER
8
The Tube: Television
History:
Cultural Notes
IA and Television
HUMAN AND COMPUTER INTERACTIONS:
The Evolution of Computing
Systems
CHAPTER
ENIAC: Computational Solutions for
Scientific Problems
History:
Cultural Notes
IA and ENIAC
Direct Historical Significance
55
CHAPTER
10
ERMA:
for Business Problems
History:
Cultural Notes
IA and
Direct Historical Significance
60
CHAPTER
11
The Alto: Computing Gets Personal
History:
Cultural Notes
IA and the Alto
Direct Historical Significance
CHAPTER
12
The PC Evolution: From Mainframes to
Minis to Micros
History: 1975-Present
CONTENTS
vu
Cultural Notes
IA
The Information
Navigation, Interaction, and Flows
Direct Historical Significance
COMPUTER NETWORKS:
Communication and Computing
Systems Converge
CHAPTER
13
Internauts: Architects of the Intergalactic
Network
History: 1962-Present
Vannevar Bush
J.C.R. Lick Licklider
Robert Taylor
Larry Roberts
IA and the Internauts
Direct Historical Significance
CHAPTER
14
ARPAnet: The Birth of the Internet
History:
Cultural Notes
IA and ARPAnet
Direct Historical Significance
77
CHAPTER
15
Email: The First Killer App
History: 1971-Present
About Email
Email Is a Push Technology
Email Waits for You
Email Is One-to-Many
Email Is Almost Free
Cultural Notes
IA and Email
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
Facilitation of the IA Process
CHAPTER
16
WWW: The World Wide Web
History: 1989-Present
Cultural Notes
88
IA and the Web
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
92
INFO AILMENTS: Unintended
Consequences of the Information
Age
CHAPTER
17
Info Glut, Info Trash, Info Hype, and Info
Stress
Introduction
Info Glut: Too Much Information
Information Literacy
Usability
Info Trash: Poor-Quality Information
Critical Thinking
Intelligent Technology
Info Hype: Utopian and Anti-utopian
Exaggerations
Technological Utopianism and Anti-
utopîanism
Analyzing Technology
Socializing Technology
Info Stress: A Socio-Techno Syndrome
Technology and Social Change
VIU
CONTENTS
Examining Stress-Producing Socio-
Techno Systems
Designing Usable Socio-Techno
Systems
TOWARD A NEW DISCIPLINE: Information
Architecture
CHAPTER
19
CHAPTER
18
123
IA: The Process
A New Design Profession Is Emerging
Defining Information
Defining Information Environment
Defining Design
Defining Design Methods
Defining Users
Defining Usability
Defining User-Centered Design
Usability Studies and Methodologies
Problem Definition Stage
Design Stage
Postdesi
About Ethnographic Studies
IA Design: Defining the Process
The Scope of the IA Design Problem
Identifying Viewpoints
Identifying Contexts and Related
Disciplines
Identifying the Relationships
The Need for IA Design Management
IA Design Methods
An Example of an IA Design Method
About Sapient
125
IA: The Practitioner
A Rapidly Developing Professional
Practice
Responsibilities
Design and Design Management
Project Management
Research
Mediation
IA Knowledge Requirement Subject
Areas
IA Job Requirements
Client Interaction and Management
Discovery and Analysis (Client and
Production Research)
IA Design
Production
Implementation
IA Skill Requirements
Design and Design Management
Skills
Project Management Skills
Research Skills
Mediation Skills
An Example of an IA Job Description
Senior Manager of Information
Architecture Job Description
From Professionals to Profession
127
20
IA: The Profession
Professions and the Rise of Corporations
Technical Expertise and Professionalism
New Expertise Is Needed
The Professionalization of IA
CONTENTS
ix
A
A
CHAPTER
21
IA:
Demand for a New Information
Professional
Meeting a
Trends in IA Curricula Development
Learning Objectives of an IA Curriculum
Information Architecture Degree Programs
and Program Descriptions
The Future of IA Education
IA Education Theory: A Design Approach
CHAPTER
IA: Education Theory, A Design
Foundation for Information
Architecture, by Keith Belton
Abstract
Introduction
But Is It Architecture?
A Design Approach to IA
An Educational Architecture
Development of an Emerging Profession
Conclusion
CHAPTER
Information Architects: Envisioning the
Future of IA
Technology, Society, and the Future
Technological Innovation Can Have
Unintended Consequences
Socializing New Technologies
Human Factors
Human-Computer Interaction (HCI)
IA Pioneers and Visionaries
Andrew Dillon
Alison J. Head
Arnold Lund
Louis
Lillian Svec
Karyn Young
Closing
Appendices
Appendix A
As We May Think,
Bush
by Vannevar
Appendix
Software Engineering: Code of Ethics and
Professional Practice, lEEE-CS/ACM Joint
Task Force on Software Engineering Ethics
and Professional Practices
Preamble
Principles
References
188
Index
|
adam_txt |
Contents
Foreword
Preface
About the Author
INFORMATION ARCHITECTURE:
An Introduction
CHAPTER I
Information Architecture: From Craft to
Profession
The Architecture Metaphor
Architecture
Information Architecture
HUMAN INTERACTIONS: The Evolution of
Communication Systems
Homo sapiens
Cultural Notes
Summary
Information Architecture IA and the Spoken
Word
The Information Space: Organization,
Navigation, Interaction, and Flow
Facilitation of the IA Process
CHAPTER
Put
History:
Prewriting
Pictographs, Ideographs, and Rebus
Writing
Alphabetic Scripts
Early Books
A.D.) 17
Cultural Notes
Summary
IA and the Written Word
The Information Space: Organization,
Navigation, Interaction, and Flows
Facilitation of the IA Process
CHAPTER
CHAPTER
Let's Talk About It: The Spoken Word
History:
Homo habilis
Homo erectus
Homo
ago)
Hot Off the Press: The Printed Word
History:
Cultural Notes
IA and the Printed Word
The Information Space: Organization,
Navigation, Interaction, and Flows
■vi
CONTENTS
Facilitation of the IA Process
Direct Historical Significance
The Information Space: Organization,
Navigation, Interaction, and Flows
Facilitation of the IA Process
CHAPTER
Wired: The Electrical Telegraph
History:
Cultural Notes
IA and the Telegraph
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
CHAPTER
Just Call Me: The Telephone
History:
Cultural Notes
IA and the Telephone
The Information Space: Organization,
Navigation, Interaction, and Flows
Facilitation of the IA Process
Direct Historical Significance
CHAPTER
Wireless: The Radio
History:
Cultural Notes
IA and the Radio
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
38
CHAPTER
8
The Tube: Television
History:
Cultural Notes
IA and Television
HUMAN AND COMPUTER INTERACTIONS:
The Evolution of Computing
Systems
CHAPTER
ENIAC: Computational Solutions for
Scientific Problems
History:
Cultural Notes
IA and ENIAC
Direct Historical Significance
55
CHAPTER
10
ERMA:
for Business Problems
History:
Cultural Notes
IA and
Direct Historical Significance
60
CHAPTER
11
The Alto: Computing Gets Personal
History:
Cultural Notes
IA and the Alto
Direct Historical Significance
CHAPTER
12
The PC Evolution: From Mainframes to
Minis to Micros
History: 1975-Present
CONTENTS
vu
Cultural Notes
IA
The Information
Navigation, Interaction, and Flows
Direct Historical Significance
COMPUTER NETWORKS:
Communication and Computing
Systems Converge
CHAPTER
13
Internauts: Architects of the Intergalactic
Network
History: 1962-Present
Vannevar Bush
J.C.R. "Lick" Licklider
Robert Taylor
Larry Roberts
IA and the Internauts
Direct Historical Significance
CHAPTER
14
ARPAnet: The Birth of the Internet
History:
Cultural Notes
IA and ARPAnet
Direct Historical Significance
77
CHAPTER
15
Email: The First Killer 'App"
History: 1971-Present
About Email
Email Is a Push Technology
Email Waits for You
Email Is One-to-Many
Email Is Almost Free
Cultural Notes
IA and Email
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
Facilitation of the IA Process
CHAPTER
16
WWW: The World Wide Web
History: 1989-Present
Cultural Notes
88
IA and the Web
The Information Space: Organization,
Navigation, Interaction, and Flows
Direct Historical Significance
92
INFO AILMENTS: Unintended
Consequences of the Information
Age
CHAPTER
17
Info Glut, Info Trash, Info Hype, and Info
Stress
Introduction
Info Glut: Too Much Information
Information Literacy
Usability
Info Trash: Poor-Quality Information
Critical Thinking
"Intelligent" Technology
Info Hype: Utopian and Anti-utopian
Exaggerations
Technological Utopianism and Anti-
utopîanism
Analyzing Technology
Socializing Technology
Info Stress: A Socio-Techno Syndrome
Technology and Social Change
VIU
CONTENTS
Examining Stress-Producing Socio-
Techno Systems
Designing Usable Socio-Techno
Systems
TOWARD A NEW DISCIPLINE: Information
Architecture
CHAPTER
19
CHAPTER
18
123
IA: The Process
A New Design Profession Is Emerging
Defining Information
Defining Information Environment
Defining Design
Defining Design Methods
Defining Users
Defining Usability
Defining User-Centered Design
Usability Studies and Methodologies
Problem Definition Stage
Design Stage
Postdesi
About Ethnographic Studies
IA Design: Defining the Process
The Scope of the IA Design Problem
Identifying Viewpoints
Identifying Contexts and Related
Disciplines
Identifying the Relationships
The Need for IA Design Management
IA Design Methods
An Example of an IA Design Method
About Sapient
125
IA: The Practitioner
A Rapidly Developing Professional
Practice
Responsibilities
Design and Design Management
Project Management
Research
Mediation
IA Knowledge Requirement Subject
Areas
IA Job Requirements
Client Interaction and Management
Discovery and Analysis (Client and
Production Research)
IA Design
Production
Implementation
IA Skill Requirements
Design and Design Management
Skills
Project Management Skills
Research Skills
Mediation Skills
An Example of an IA Job Description
Senior Manager of Information
Architecture Job Description
From Professionals to Profession
127
20
IA: The Profession
Professions and the Rise of Corporations
Technical Expertise and Professionalism
New Expertise Is Needed
The Professionalization of IA
CONTENTS
ix
A
A
CHAPTER
21
IA:
Demand for a New Information
Professional
Meeting a
Trends in IA Curricula Development
Learning Objectives of an IA Curriculum
Information Architecture Degree Programs
and Program Descriptions
The Future of IA Education
IA Education Theory: A Design Approach
CHAPTER
IA: Education Theory, A Design
Foundation for Information
Architecture, by Keith Belton
Abstract
Introduction
But Is It Architecture?
A Design Approach to IA
An Educational Architecture
Development of an Emerging Profession
Conclusion
CHAPTER
Information Architects: Envisioning the
Future of IA
Technology, Society, and the Future
Technological Innovation Can Have
Unintended Consequences
Socializing New Technologies
Human Factors
Human-Computer Interaction (HCI)
IA Pioneers and Visionaries
Andrew Dillon
Alison J. Head
Arnold Lund
Louis
Lillian Svec
Karyn Young
Closing
Appendices
Appendix A
"As We May Think,"
Bush
by Vannevar
Appendix
"Software Engineering: Code of Ethics and
Professional Practice," lEEE-CS/ACM Joint
Task Force on Software Engineering Ethics
and Professional Practices
Preamble
Principles
References
188
Index |
any_adam_object | 1 |
any_adam_object_boolean | 1 |
author | Morrogh, Earl |
author_facet | Morrogh, Earl |
author_role | aut |
author_sort | Morrogh, Earl |
author_variant | e m em |
building | Verbundindex |
bvnumber | BV022458614 |
callnumber-first | T - Technology |
callnumber-label | T58 |
callnumber-raw | T58.5 |
callnumber-search | T58.5 |
callnumber-sort | T 258.5 |
callnumber-subject | T - General Technology |
classification_rvk | ST 515 |
ctrlnum | (OCoLC)50166830 (DE-599)BVBBV022458614 |
dewey-full | 004/.09 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 004 - Computer science |
dewey-raw | 004/.09 |
dewey-search | 004/.09 |
dewey-sort | 14 19 |
dewey-tens | 000 - Computer science, information, general works |
discipline | Informatik |
discipline_str_mv | Informatik |
era | Geschichte gnd |
era_facet | Geschichte |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01481nam a2200421zc 4500</leader><controlfield tag="001">BV022458614</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20071004 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">070611s2003 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2002028529</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0130967467</subfield><subfield code="9">0-13-096746-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)50166830</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022458614</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">T58.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">004/.09</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ST 515</subfield><subfield code="0">(DE-625)143677:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Morrogh, Earl</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Information architecture</subfield><subfield code="b">an emerging 21st century profession</subfield><subfield code="c">Earl Morrogh</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Upper Saddle River, NJ</subfield><subfield code="b">Prentice Hall</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXI, 194 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technologie de l'information - Histoire</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Geschichte</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Informationstechnik</subfield><subfield code="0">(DE-588)4026926-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Informationstechnik</subfield><subfield code="0">(DE-588)4026926-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Geschichte</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015666339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015666339</subfield></datafield></record></collection> |
id | DE-604.BV022458614 |
illustrated | Not Illustrated |
index_date | 2024-07-02T17:39:16Z |
indexdate | 2024-07-09T20:58:02Z |
institution | BVB |
isbn | 0130967467 |
language | English |
lccn | 2002028529 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015666339 |
oclc_num | 50166830 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR |
owner_facet | DE-355 DE-BY-UBR |
physical | XXI, 194 S. |
publishDate | 2003 |
publishDateSearch | 2003 |
publishDateSort | 2003 |
publisher | Prentice Hall |
record_format | marc |
spelling | Morrogh, Earl Verfasser aut Information architecture an emerging 21st century profession Earl Morrogh Upper Saddle River, NJ Prentice Hall 2003 XXI, 194 S. txt rdacontent n rdamedia nc rdacarrier Geschichte gnd rswk-swf Technologie de l'information - Histoire Geschichte Information technology History Informationstechnik (DE-588)4026926-7 gnd rswk-swf Informationstechnik (DE-588)4026926-7 s Geschichte z DE-604 Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015666339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Morrogh, Earl Information architecture an emerging 21st century profession Technologie de l'information - Histoire Geschichte Information technology History Informationstechnik (DE-588)4026926-7 gnd |
subject_GND | (DE-588)4026926-7 |
title | Information architecture an emerging 21st century profession |
title_auth | Information architecture an emerging 21st century profession |
title_exact_search | Information architecture an emerging 21st century profession |
title_exact_search_txtP | Information architecture an emerging 21st century profession |
title_full | Information architecture an emerging 21st century profession Earl Morrogh |
title_fullStr | Information architecture an emerging 21st century profession Earl Morrogh |
title_full_unstemmed | Information architecture an emerging 21st century profession Earl Morrogh |
title_short | Information architecture |
title_sort | information architecture an emerging 21st century profession |
title_sub | an emerging 21st century profession |
topic | Technologie de l'information - Histoire Geschichte Information technology History Informationstechnik (DE-588)4026926-7 gnd |
topic_facet | Technologie de l'information - Histoire Geschichte Information technology History Informationstechnik |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015666339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT morroghearl informationarchitectureanemerging21stcenturyprofession |