APA-Zitierstil (7. Ausg.)

Beard, F. K. (2008). Humor in the advertising business: Theory, practice, and wit. Rowman & Littlefield.

Chicago-Zitierstil (17. Ausg.)

Beard, Fred K. Humor in the Advertising Business: Theory, Practice, and Wit. Lanham [u.a.]: Rowman & Littlefield, 2008.

MLA-Zitierstil (9. Ausg.)

Beard, Fred K. Humor in the Advertising Business: Theory, Practice, and Wit. Rowman & Littlefield, 2008.