Humor in the advertising business: theory, practice, and wit
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham [u.a.]
Rowman & Littlefield
2008
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIV, 205 S. Ill. |
| ISBN: | 9780742554252 9780742554269 |
Internformat
MARC
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| 245 | 1 | 0 | |a Humor in the advertising business |b theory, practice, and wit |c Fred K. Beard |
| 264 | 1 | |a Lanham [u.a.] |b Rowman & Littlefield |c 2008 | |
| 300 | |a XIV, 205 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Humor (grappigheden) |2 gtt | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Humor in advertising | |
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Datensatz im Suchindex
| _version_ | 1804136538633666560 |
|---|---|
| adam_text | HUMOR IN THE ADVERTISING BUSINESS / BEARD, FRED K. : 2007 TABLE OF
CONTENTS / INHALTSVERZEICHNIS HISTORIC ATTEMPTS AT ADVERTISING HUMOR
THEORETICALLY, WHAT S SO FUNNY? WHY TYPOLOGY IS A FUNNY WORD HOW DOES
SILLY SELL? WHEN HUMOROUS ADS AREN T FUNNY CAMPAIGNS THAT MADE AUDIENCES
LAUGH AND BUY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| adam_txt |
HUMOR IN THE ADVERTISING BUSINESS / BEARD, FRED K. : 2007 TABLE OF
CONTENTS / INHALTSVERZEICHNIS HISTORIC ATTEMPTS AT ADVERTISING HUMOR
THEORETICALLY, WHAT'S SO FUNNY? WHY TYPOLOGY IS A FUNNY WORD HOW DOES
SILLY SELL? WHEN HUMOROUS ADS AREN'T FUNNY CAMPAIGNS THAT MADE AUDIENCES
LAUGH AND BUY. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Beard, Fred K. |
| author_facet | Beard, Fred K. |
| author_role | aut |
| author_sort | Beard, Fred K. |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)79861393 (DE-599)DNB 2007002332 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T17:38:42Z |
| indexdate | 2024-07-09T20:58:00Z |
| institution | BVB |
| isbn | 9780742554252 9780742554269 |
| language | English |
| lccn | 2007002332 |
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| physical | XIV, 205 S. Ill. |
| publishDate | 2008 |
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| spelling | Beard, Fred K. Verfasser aut Humor in the advertising business theory, practice, and wit Fred K. Beard Lanham [u.a.] Rowman & Littlefield 2008 XIV, 205 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Humor (grappigheden) gtt Reclame gtt Humor in advertising Humor (DE-588)4026170-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Humor (DE-588)4026170-0 s DE-604 http://www.loc.gov/catdir/toc/ecip079/2007002332.html Table of contents only LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015664793&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Beard, Fred K. Humor in the advertising business theory, practice, and wit Humor (grappigheden) gtt Reclame gtt Humor in advertising Humor (DE-588)4026170-0 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4026170-0 (DE-588)4065541-6 |
| title | Humor in the advertising business theory, practice, and wit |
| title_auth | Humor in the advertising business theory, practice, and wit |
| title_exact_search | Humor in the advertising business theory, practice, and wit |
| title_exact_search_txtP | Humor in the advertising business theory, practice, and wit |
| title_full | Humor in the advertising business theory, practice, and wit Fred K. Beard |
| title_fullStr | Humor in the advertising business theory, practice, and wit Fred K. Beard |
| title_full_unstemmed | Humor in the advertising business theory, practice, and wit Fred K. Beard |
| title_short | Humor in the advertising business |
| title_sort | humor in the advertising business theory practice and wit |
| title_sub | theory, practice, and wit |
| topic | Humor (grappigheden) gtt Reclame gtt Humor in advertising Humor (DE-588)4026170-0 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Humor (grappigheden) Reclame Humor in advertising Humor Werbung |
| url | http://www.loc.gov/catdir/toc/ecip079/2007002332.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015664793&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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