Verfügbarkeit: The case study handbook

The case study handbook: how to read, discuss, and write persuasively about cases ; [5 sample cases included]

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Bibliographische Detailangaben
1. Verfasser:	Ellet, William (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston, Mass. Harvard Business School Press 2007
Schlagworte:	Management > Case studies > Study and teaching Fallmethode Forschungsmethode Fallstudiensammlung
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	VI, 272 S. Ill., graph. Darst.
ISBN:	9781422101582

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Datensatz im Suchindex

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adam_text	CONTENTS Introduction 1 1 Persuasion, Argument, and the Case Method 5 2 What Is a Case? 11 PART I ANALYSIS 3 How to Analyze a Case 19 4 Case Analysis Demonstration 37 case study: Malaysia in the 1990s (A) 5 Problems 47 case study: Allentown Materials Corporation: The Electronic Products Division (Abridged) 6 Decisions 61 case study: General Motors: Packard Electric Division 7 Evaluations 75 case study: Allentown Materials Corporation: The Electronic Products Division (Abridged) PART II DISCUSSION 8 How to Discuss a Case 89 PART III WRITING 9 How to Write a Case Based Essay 105 10 Problem Essays 119 case study: Allentown Materials Corporation: The Electronic Products Division (Abridged) Sample essay 126 11 Decision Essays 135 case studies: General Electric: Major Appliance Business Group (Abridged) and Whistler Corporation (A) Sample essays 145 12 Evaluation Essays 163 Disguised case 171 Sample essay 176 PART IV CASES FOR ANALYSIS AND WRITING AUentown Materials Corporation: 183 The Electronic Products Division (Abridged) General Electric: Major Appliance 197 Business Group (Abridged) General Motors: Packard Electric Division .... 215 Malaysia in the 1990s (A) 235 Whistler Corporation (A) 255 Acknowledgments 267 Index 269 About the Author 273
adam_txt	CONTENTS Introduction 1 1 Persuasion, Argument, and the Case Method 5 2 What Is a Case? 11 PART I ANALYSIS 3 How to Analyze a Case 19 4 Case Analysis Demonstration 37 case study: "Malaysia in the 1990s (A)" 5 Problems 47 case study: "Allentown Materials Corporation: The Electronic Products Division (Abridged)" 6 Decisions 61 case study: "General Motors: Packard Electric Division" 7 Evaluations 75 case study: "Allentown Materials Corporation: The Electronic Products Division (Abridged)" PART II DISCUSSION 8 How to Discuss a Case 89 PART III WRITING 9 How to Write a Case Based Essay 105 10 Problem Essays 119 case study: "Allentown Materials Corporation: The Electronic Products Division (Abridged)" Sample essay 126 11 Decision Essays 135 case studies: "General Electric: Major Appliance Business Group (Abridged)" and "Whistler Corporation (A)" Sample essays 145 12 Evaluation Essays 163 Disguised case 171 Sample essay 176 PART IV CASES FOR ANALYSIS AND WRITING "AUentown Materials Corporation: 183 The Electronic Products Division (Abridged)" "General Electric: Major Appliance 197 Business Group (Abridged)" "General Motors: Packard Electric Division" . 215 "Malaysia in the 1990s (A)" 235 "Whistler Corporation (A)" 255 Acknowledgments 267 Index 269 About the Author 273
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spellingShingle	Ellet, William The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included] Management Case studies Study and teaching Fallmethode (DE-588)4016370-2 gnd Forschungsmethode (DE-588)4155046-8 gnd
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title	The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included]
title_auth	The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included]
title_exact_search	The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included]
title_exact_search_txtP	The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included]
title_full	The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included] William Ellet
title_fullStr	The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included] William Ellet
title_full_unstemmed	The case study handbook how to read, discuss, and write persuasively about cases ; [5 sample cases included] William Ellet
title_short	The case study handbook
title_sort	the case study handbook how to read discuss and write persuasively about cases 5 sample cases included
title_sub	how to read, discuss, and write persuasively about cases ; [5 sample cases included]
topic	Management Case studies Study and teaching Fallmethode (DE-588)4016370-2 gnd Forschungsmethode (DE-588)4155046-8 gnd
topic_facet	Management Case studies Study and teaching Fallmethode Forschungsmethode Fallstudiensammlung
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