Verfügbarkeit: The design of sites

The design of sites: patterns for creating winning web sites

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Van Duyne, Douglas K. (VerfasserIn), Landay, James A. (VerfasserIn), Hong, Jason I. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Upper Saddle River, NJ [u.a.] Prentice Hall 2007
Ausgabe:	2. ed.
Schlagworte:	Sites Web - Conception Web sites > Design Gestaltung Web-Seite
Online-Zugang:	Table of contents only Inhaltsverzeichnis
Beschreibung:	Includes bibliographical references (p. 897-933) and index
Beschreibung:	XLI, 981 S. Ill., graph. Darst.
ISBN:	9780131345553 0131345559

Internformat

MARC


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adam_text	Contents at a Glance Foreword Preface Acknowledgments xxix xxxiii xli PARTI Foundations of Web Site Design CHAPTER 1 Customer-Centered Web Design: More Than a Good Idea 3 CHAPTER 2 Making the Most of Web Design Patterns 19 CHAPTER 3 Knowing Your Customers: Principles and Techniques 39 CHAPTER 4 Involving Customers with Iterative Design 69 CHAPTER 5 Processes for Developing Customer- Centered Sites 97 part її Patterns 117 PATTERN GROUPA Φ φ О φ φ Site Genres 119 PERSONAL E-COMMERCE 120 NEWS MOSAICS 128 COMMUNITY CONFERENCE 136 SELF-SERVICE GOVERNMENT 148 NONPROFITS AS NETWORKS OF HELP 154 GRASSROOTS INFORMATION SITES 161 VALUABLE COMPANY SITES 167 EDUCATIONAL FORUMS 174 STIMULATING ARTS AND ENTERTAINMENT 182 WEB APPS THAT WORK 187 ENABLING INTRANETS 195 BLOGS 201 ^PATTERN GROUP В Φ Φ Φ ^PATTERN GROUP С Φ <ф PATTERN GROUP D Φ m ^PATTERN GROUP E Φ Φ Φ Φ Creating a Navigation Framework 215 MULTIPLE WAYS TO NAVIGATE 216 BROWSABLE CONTENT 221 HIERARCHICAL ORGANIZATION 226 TASK-BASED ORGANIZATION 231 ALPHABETICAL ORGANIZATION 235 CHRONOLOGICAL ORGANIZATION 238 POPULARITY-BASED ORGANIZATION 241 CATEGORY PAGES 247 SITE ACCESSIBILITY 251 Creating a Powerful Homepage 267 HOMEPAGE PORTAL 268 UP-FRONT VALUE PROPOSITION 277 Writing and Managing Content 283 PAGE TEMPLATES 284 CONTENT MODULES 291 HEADLINES AND BLURBS 297 PERSONALIZED CONTENT 303 MESSAGE BOARDS 314 WRITING FOR SEARCH ENGINES 324 INVERTED-PYRAMID WRITING STYLE 332 PRINTABLE PAGES 339 DISTINCTIVE HTML TITLES 343 INTERNATIONALIZED AND LOCALIZED CONTENT 349 STYLESHEETS 356 Building Trust and Credibility 365 SITE BRANDING 366 E-MAIL SUBSCRIPTIONS 372 FAIR INFORMATION PRACTICES 378 PRIVACY POLICY 384 ABOUT US 391 SECURE CONNECTIONS 398 E-MAIL NOTIFICATIONS 402 PRIVACY PREFERENCES 410 PREVENTING PHISHING SCAMS 418 viii Contents at a Glance PATTERN GROUP F Φ Θ О Φ Φ φ PATTERN GROUP G PATTERN GROUP Η φ Φ Φ φ Φ fjftl Basic E-Commerce 431 QUICK-FLOW CHECKOUT 432 CLEAN PRODUCT DETAILS 439 SHOPPING CART 449 QUICK ADDRESS SELECTION 458 QUICK SHIPPING METHOD SELECTION 464 PAYMENT METHOD 469 ORDER SUMMARY 475 ORDER CONFIRMATION AND THANK-YOU 480 EASY RETURNS 485 Advanced E-Commerce 491 FEATURED PRODUCTS 492 CROSS-SELLING AND UP-SELLING 500 PERSONALIZED RECOMMENDATIONS 510 RECOMMENDATION COMMUNITY 518 MULTIPLE DESTINATIONS 526 GIFT GIVING 531 ORDER TRACKING AND HISTORY 537 Helping Customers Complete Tasks 545 PROCESS FUNNEL 546 SIGN-IN/NEW ACCOUNT 552 GUEST ACCOUNT 559 ACCOUNT MANAGEMENT 564 PERSISTENT CUSTOMER SESSIONS 570 FLOATING WINDOWS 576 FREQUENTLY ASKED QUESTIONS 581 CONTEXT-SENSITIVE HELP 587 DIRECT MANIPULATION 591 CLEAR FORMS 600 PREDICTIVE INPUT 609 DRILL-DOWN OPTIONS 615 PROGRESS BAR 622 Contents at a Glance ¡x ^PATTERN GROUP I Designing Effective Page Layouts 631 φ GRID LAYOUT 632 φ ABOVE THE FOLD 637 φ CLEAR FIRST READS 641 φ EXPANDING SCREEN WIDTH 646 φ FIXED SCREEN WIDTH 652 φ CONSISTENT SIDEBARS OF RELATED CONTENT 657 PATTERN GROUP J Making Site Search Fast and Relevant 661 SEARCH ACTION MODULE 662 STRAIGHTFORWARD SEARCH FORMS 666 ORGANIZED SEARCH RESULTS 669 ^PATTERN GROUP К Making Navigation Easy 677 φ UNIFIED BROWSING HIERARCHY 678 φ NAVIGATION BAR 682 φ TAB ROWS 686 φ ACTION BUTTONS 691 φ HIGH-VISIBILITY ACTION BUTTONS 695 φ LOCATION BREAD CRUMBS 698 φ EMBEDDED LINKS 701 φ EXTERNAL LINKS 705 φ DESCRIPTIVE, LONGER LINK NAMES 709 Φ OBVIOUS LINKS 714 φ FAMILIAR LANGUAGE 719 φ PREVENTING ERRORS 723 φ MEANINGFUL ERROR MESSAGES 727 φ PAGE NOT FOUND 731 φ PERMALIN KS 734 φ JUMP MENUS 744 φ SITE MAP 752 ^PATTERN GROUP L Speeding Up Your Site 759 φ LOW NUMBER OF FILES 760 φ FAST-LOADING IMAGES 764 φ SEPARATE TABLES 772 φ HTML POWER 775 φ REUSABLE IMAGES 779 φ FAST-LOADING CONTENT 782 Contents at a Glance ^PATTERN GROUP M The Mobile Web 793 φ MOBILE SCREEN SIZING 794 φ MOBILE INPUT CONTROLS 805 Φ LOCATION-BASED SERVICES 813 part in Appendixes ________________________________ APPENDIX A Running Usability Evaluations 825 APPENDIX В Sample Web Site Evaluation Plan 841 APPENDIX С Sample Consent Form 845 APPENDIX D Sample Observer Form 847 APPENDIX E Online Research 849 Glossary 867 Resources 897 Credits 935 About the Authors 941 Index 943 Contents at a Glance
adam_txt	Contents at a Glance Foreword Preface Acknowledgments xxix xxxiii xli PARTI Foundations of Web Site Design CHAPTER 1 Customer-Centered Web Design: More Than a Good Idea 3 CHAPTER 2 Making the Most of Web Design Patterns 19 CHAPTER 3 Knowing Your Customers: Principles and Techniques 39 CHAPTER 4 Involving Customers with Iterative Design 69 CHAPTER 5 Processes for Developing Customer- Centered Sites 97 part її Patterns 117 PATTERN GROUPA Φ φ О φ φ Site Genres 119 PERSONAL E-COMMERCE 120 NEWS MOSAICS 128 COMMUNITY CONFERENCE 136 SELF-SERVICE GOVERNMENT 148 NONPROFITS AS NETWORKS OF HELP 154 GRASSROOTS INFORMATION SITES 161 VALUABLE COMPANY SITES 167 EDUCATIONAL FORUMS 174 STIMULATING ARTS AND ENTERTAINMENT 182 WEB APPS THAT WORK 187 ENABLING INTRANETS 195 BLOGS 201 ^PATTERN GROUP В Φ Φ Φ ^PATTERN GROUP С Φ <ф PATTERN GROUP D Φ m ^PATTERN GROUP E Φ Φ Φ Φ Creating a Navigation Framework 215 MULTIPLE WAYS TO NAVIGATE 216 BROWSABLE CONTENT 221 HIERARCHICAL ORGANIZATION 226 TASK-BASED ORGANIZATION 231 ALPHABETICAL ORGANIZATION 235 CHRONOLOGICAL ORGANIZATION 238 POPULARITY-BASED ORGANIZATION 241 CATEGORY PAGES 247 SITE ACCESSIBILITY 251 Creating a Powerful Homepage 267 HOMEPAGE PORTAL 268 UP-FRONT VALUE PROPOSITION 277 Writing and Managing Content 283 PAGE TEMPLATES 284 CONTENT MODULES 291 HEADLINES AND BLURBS 297 PERSONALIZED CONTENT 303 MESSAGE BOARDS 314 WRITING FOR SEARCH ENGINES 324 INVERTED-PYRAMID WRITING STYLE 332 PRINTABLE PAGES 339 DISTINCTIVE HTML TITLES 343 INTERNATIONALIZED AND LOCALIZED CONTENT 349 STYLESHEETS 356 Building Trust and Credibility 365 SITE BRANDING 366 E-MAIL SUBSCRIPTIONS 372 FAIR INFORMATION PRACTICES 378 PRIVACY POLICY 384 ABOUT US 391 SECURE CONNECTIONS 398 E-MAIL NOTIFICATIONS 402 PRIVACY PREFERENCES 410 PREVENTING PHISHING SCAMS 418 viii Contents at a Glance PATTERN GROUP F Φ Θ О Φ Φ φ PATTERN GROUP G PATTERN GROUP Η φ Φ Φ φ Φ fjftl Basic E-Commerce 431 QUICK-FLOW CHECKOUT 432 CLEAN PRODUCT DETAILS 439 SHOPPING CART 449 QUICK ADDRESS SELECTION 458 QUICK SHIPPING METHOD SELECTION 464 PAYMENT METHOD 469 ORDER SUMMARY 475 ORDER CONFIRMATION AND THANK-YOU 480 EASY RETURNS 485 Advanced E-Commerce 491 FEATURED PRODUCTS 492 CROSS-SELLING AND UP-SELLING 500 PERSONALIZED RECOMMENDATIONS 510 RECOMMENDATION COMMUNITY 518 MULTIPLE DESTINATIONS 526 GIFT GIVING 531 ORDER TRACKING AND HISTORY 537 Helping Customers Complete Tasks 545 PROCESS FUNNEL 546 SIGN-IN/NEW ACCOUNT 552 GUEST ACCOUNT 559 ACCOUNT MANAGEMENT 564 PERSISTENT CUSTOMER SESSIONS 570 FLOATING WINDOWS 576 FREQUENTLY ASKED QUESTIONS 581 CONTEXT-SENSITIVE HELP 587 DIRECT MANIPULATION 591 CLEAR FORMS 600 PREDICTIVE INPUT 609 DRILL-DOWN OPTIONS 615 PROGRESS BAR 622 Contents at a Glance ¡x ^PATTERN GROUP I Designing Effective Page Layouts 631 φ GRID LAYOUT 632 φ ABOVE THE FOLD 637 φ CLEAR FIRST READS 641 φ EXPANDING SCREEN WIDTH 646 φ FIXED SCREEN WIDTH 652 φ CONSISTENT SIDEBARS OF RELATED CONTENT 657 PATTERN GROUP J Making Site Search Fast and Relevant 661 SEARCH ACTION MODULE 662 STRAIGHTFORWARD SEARCH FORMS 666 ORGANIZED SEARCH RESULTS 669 ^PATTERN GROUP К Making Navigation Easy 677 φ UNIFIED BROWSING HIERARCHY 678 φ NAVIGATION BAR 682 φ TAB ROWS 686 φ ACTION BUTTONS 691 φ HIGH-VISIBILITY ACTION BUTTONS 695 φ LOCATION BREAD CRUMBS 698 φ EMBEDDED LINKS 701 φ EXTERNAL LINKS 705 φ DESCRIPTIVE, LONGER LINK NAMES 709 Φ OBVIOUS LINKS 714 φ FAMILIAR LANGUAGE 719 φ PREVENTING ERRORS 723 φ MEANINGFUL ERROR MESSAGES 727 φ PAGE NOT FOUND 731 φ PERMALIN KS 734 φ JUMP MENUS 744 φ SITE MAP 752 ^PATTERN GROUP L Speeding Up Your Site 759 φ LOW NUMBER OF FILES 760 φ FAST-LOADING IMAGES 764 φ SEPARATE TABLES 772 φ HTML POWER 775 φ REUSABLE IMAGES 779 φ FAST-LOADING CONTENT 782 Contents at a Glance ^PATTERN GROUP M The Mobile Web 793 φ MOBILE SCREEN SIZING 794 φ MOBILE INPUT CONTROLS 805 Φ LOCATION-BASED SERVICES 813 part in Appendixes _ APPENDIX A Running Usability Evaluations 825 APPENDIX В Sample Web Site Evaluation Plan 841 APPENDIX С Sample Consent Form 845 APPENDIX D Sample Observer Form 847 APPENDIX E Online Research 849 Glossary 867 Resources 897 Credits 935 About the Authors 941 Index 943 Contents at a Glance
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author	Van Duyne, Douglas K. Landay, James A. Hong, Jason I.
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discipline	Informatik
discipline_str_mv	Informatik
edition	2. ed.
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spelling	Van Duyne, Douglas K. Verfasser aut The design of sites patterns for creating winning web sites Douglas K. van Duyne ; James A. Landay ; Jason I. Hong 2. ed. Upper Saddle River, NJ [u.a.] Prentice Hall 2007 XLI, 981 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 897-933) and index Sites Web - Conception Web sites Design Gestaltung (DE-588)4157139-3 gnd rswk-swf Web-Seite (DE-588)4356308-9 gnd rswk-swf Web-Seite (DE-588)4356308-9 s Gestaltung (DE-588)4157139-3 s DE-604 Landay, James A. Verfasser aut Hong, Jason I. Verfasser aut http://www.loc.gov/catdir/toc/ecip0619/2006026285.html Table of contents only Digitalisierung UB Regensburg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015654251&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Van Duyne, Douglas K. Landay, James A. Hong, Jason I. The design of sites patterns for creating winning web sites Sites Web - Conception Web sites Design Gestaltung (DE-588)4157139-3 gnd Web-Seite (DE-588)4356308-9 gnd
subject_GND	(DE-588)4157139-3 (DE-588)4356308-9
title	The design of sites patterns for creating winning web sites
title_auth	The design of sites patterns for creating winning web sites
title_exact_search	The design of sites patterns for creating winning web sites
title_exact_search_txtP	The design of sites patterns for creating winning web sites
title_full	The design of sites patterns for creating winning web sites Douglas K. van Duyne ; James A. Landay ; Jason I. Hong
title_fullStr	The design of sites patterns for creating winning web sites Douglas K. van Duyne ; James A. Landay ; Jason I. Hong
title_full_unstemmed	The design of sites patterns for creating winning web sites Douglas K. van Duyne ; James A. Landay ; Jason I. Hong
title_short	The design of sites
title_sort	the design of sites patterns for creating winning web sites
title_sub	patterns for creating winning web sites
topic	Sites Web - Conception Web sites Design Gestaltung (DE-588)4157139-3 gnd Web-Seite (DE-588)4356308-9 gnd
topic_facet	Sites Web - Conception Web sites Design Gestaltung Web-Seite
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