Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental think...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Haven, [Conn.] [u.a.]
Yale Univ. Press
2006
|
| Schlagworte: | |
| Online-Zugang: | Table of contents only Contributor biographical information Publisher description Inhaltsverzeichnis |
| Zusammenfassung: | This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth. |
| Beschreibung: | Includes bibliographical references (p. 321-348) and index |
| Beschreibung: | xv, 366 p. ill. 24 cm |
| ISBN: | 0300119976 9780300119978 |
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| 520 | 3 | |a This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth. | |
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| 650 | 4 | |a Umwelt | |
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Datensatz im Suchindex
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| adam_text | Contents
Acknowledgments, ix
Preface, xiii
Introduction: The Environmental Lens, i
Part One. Preparing for a New World
1 Eco Advantage, 7
Issues and opportunities for business in an environmentally
sensitive world
2 Natural Drivers of the Green Wave, 30
Environmental problems and how they shape markets
3 Who s Behind the Green Wave? 65
Stakeholders and the power they wield
Part Two. Strategies for Building Eco Advantage
4 Managing the Downside, 105
Green to Gold Plays to reduce cost and risk
viii Contents
5 Building the Upside, 122
Green to Gold Plays to drive revenues and create intangible value
Part Three. What WaveRiders Do
6 The Eco Advantage Mindset, 145
Looking through an environmental lens
7 Eco Tracking, 166
Understanding your company s environmental footprint
8 Redesigning Your World, 195
Designing for the environment and greening the supply chain
9 Inspiring an Eco Advantage Culture, 206
Creating an organizational focus on environmental stewardship
Part Four. Putting It All Together
10 Why Environmental Initiatives Fail, 237
Pitfalls to avoid on the way to Eco Advantage
11 Taking Action, 262
Execution for sustained competitive advantage
12 Eco Advantage Strategy, 283
Key Eco Advantage plays, tools, and plans
Appendix 1: Additional Resources, 307
Appendix 2: Methodological Overview, 311
Appendix 3: Most Relevant Tools for Each
Green to Gold Play, 317
Notes,* 321
Index, 349
* References are not noted in the text but are shown by page
number and key words beginning after the appendices.
|
| adam_txt |
Contents
Acknowledgments, ix
Preface, xiii
Introduction: The Environmental Lens, i
Part One. Preparing for a New World
1 Eco Advantage, 7
Issues and opportunities for business in an environmentally
sensitive world
2 Natural Drivers of the Green Wave, 30
Environmental problems and how they shape markets
3 Who's Behind the Green Wave? 65
Stakeholders and the power they wield
Part Two. Strategies for Building Eco Advantage
4 Managing the Downside, 105
Green to Gold Plays to reduce cost and risk
viii Contents
5 Building the Upside, 122
Green to Gold Plays to drive revenues and create intangible value
Part Three. What WaveRiders Do
6 The Eco Advantage Mindset, 145
Looking through an environmental lens
7 Eco Tracking, 166
Understanding your company's environmental "footprint"
8 Redesigning Your World, 195
Designing for the environment and "greening" the supply chain
9 Inspiring an Eco Advantage Culture, 206
Creating an organizational focus on environmental stewardship
Part Four. Putting It All Together
10 Why Environmental Initiatives Fail, 237
Pitfalls to avoid on the way to Eco Advantage
11 Taking Action, 262
Execution for sustained competitive advantage
12 Eco Advantage Strategy, 283
Key Eco Advantage plays, tools, and plans
Appendix 1: Additional Resources, 307
Appendix 2: Methodological Overview, 311
Appendix 3: Most Relevant Tools for Each
Green to Gold Play, 317
Notes,* 321
Index, 349
* References are not noted in the text but are shown by page
number and key words beginning after the appendices. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV022444574 |
| illustrated | Illustrated |
| index_date | 2024-07-02T17:33:57Z |
| indexdate | 2024-07-09T20:57:44Z |
| institution | BVB |
| isbn | 0300119976 9780300119978 |
| language | English |
| lccn | 2006022012 |
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| publisher | Yale Univ. Press |
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| spelling | Esty, Daniel C. 1959- Verfasser (DE-588)171288432 aut Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage Daniel C. Esty and Andrew S. Winston New Haven, [Conn.] [u.a.] Yale Univ. Press 2006 xv, 366 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 321-348) and index This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth. Entreprises - Aspect de l'environnement Gestion d'entreprise - Aspect de l'environnement Sociétés - Aspect de l'environnement Umwelt Unternehmen Industrial management Environmental aspects Corporations Environmental aspects Business enterprises Environmental aspects Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Umweltbewusstsein (DE-588)4078517-8 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 s Multinationales Unternehmen (DE-588)4075092-9 s DE-604 Umweltbewusstsein (DE-588)4078517-8 s Wettbewerbsvorteil (DE-588)4219652-8 s Unternehmen (DE-588)4061963-1 s DE-188 Winston, Andrew S. 1946- Verfasser (DE-588)139308164 aut http://www.loc.gov/catdir/toc/ecip0617/2006022012.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006022012-b.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006022012-d.html Publisher description HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015652566&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Esty, Daniel C. 1959- Winston, Andrew S. 1946- Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage Entreprises - Aspect de l'environnement Gestion d'entreprise - Aspect de l'environnement Sociétés - Aspect de l'environnement Umwelt Unternehmen Industrial management Environmental aspects Corporations Environmental aspects Business enterprises Environmental aspects Umweltbezogenes Management (DE-588)4201709-9 gnd Unternehmen (DE-588)4061963-1 gnd Umweltbewusstsein (DE-588)4078517-8 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| subject_GND | (DE-588)4201709-9 (DE-588)4061963-1 (DE-588)4078517-8 (DE-588)4075092-9 (DE-588)4219652-8 |
| title | Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage |
| title_auth | Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage |
| title_exact_search | Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage |
| title_exact_search_txtP | Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage |
| title_full | Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage Daniel C. Esty and Andrew S. Winston |
| title_fullStr | Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage Daniel C. Esty and Andrew S. Winston |
| title_full_unstemmed | Green to gold how smart companies use environmental strategy to innovate, create value, and build competitive advantage Daniel C. Esty and Andrew S. Winston |
| title_short | Green to gold |
| title_sort | green to gold how smart companies use environmental strategy to innovate create value and build competitive advantage |
| title_sub | how smart companies use environmental strategy to innovate, create value, and build competitive advantage |
| topic | Entreprises - Aspect de l'environnement Gestion d'entreprise - Aspect de l'environnement Sociétés - Aspect de l'environnement Umwelt Unternehmen Industrial management Environmental aspects Corporations Environmental aspects Business enterprises Environmental aspects Umweltbezogenes Management (DE-588)4201709-9 gnd Unternehmen (DE-588)4061963-1 gnd Umweltbewusstsein (DE-588)4078517-8 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd |
| topic_facet | Entreprises - Aspect de l'environnement Gestion d'entreprise - Aspect de l'environnement Sociétés - Aspect de l'environnement Umwelt Unternehmen Industrial management Environmental aspects Corporations Environmental aspects Business enterprises Environmental aspects Umweltbezogenes Management Umweltbewusstsein Multinationales Unternehmen Wettbewerbsvorteil |
| url | http://www.loc.gov/catdir/toc/ecip0617/2006022012.html http://www.loc.gov/catdir/enhancements/fy0662/2006022012-b.html http://www.loc.gov/catdir/enhancements/fy0662/2006022012-d.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015652566&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT estydanielc greentogoldhowsmartcompaniesuseenvironmentalstrategytoinnovatecreatevalueandbuildcompetitiveadvantage AT winstonandrews greentogoldhowsmartcompaniesuseenvironmentalstrategytoinnovatecreatevalueandbuildcompetitiveadvantage |